Experience

Emprendedor Growth Model™

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Co-Founder and President

  • Jan 2021 - Present

  Boca Raton, Florida, United States



EOS Worldwide

• United States
• Professional Training and Coaching
• 500 - 600 Employee

• Professional EOS® Implementer

  • Jan 2020 - Present

  Miami-Fort Lauderdale y alrededores



MicroSalt Inc.

• Food and Beverage Services
• 1 - 100 Employee

• Member Board Of Directors

  • Jan 2022 - Jan 2023

  West Palm Beach, Florida, United States

• CEO

  • Aug 2018 - Dec 2021

  West Palm Beach, Florida MicroSalt® is a Food innovation company revolutionizing salt production Our patented technology provides the salty taste that snack producers are looking for, with 50% less sodium, maximum adhesion, and a long-lasting salty sensation. MicroSalt® is 100% natural, GMO-free, potassium-free, gluten-free & kosher.



Office Depot

• United States
• Retail Office Equipment
• 700 & Above Employee

• Marketing Director

  • Feb 2015 - Jun 2017

  Boca Raton, Florida Planning and execution of marketing strategy and brand positioning for more than 1,400 stores. Responsible for research and development of key milestones to deepen customer understanding, increase sales and improve loyalty rates. Retail innovation specialist, having achieved the opening of +75 new stores (The Store of the Future).



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Brand Manager

  • Aug 2010 - Feb 2015

  Cincinnati, Ohio Managed two of P&G's flagship brands: "Mr. Clean" and "Febreze." Coordinated the regional marketing strategy for five years, developing marketing tools and kits for each region (TV videos, flyers, press, digital channels, and public relations). Brand strategy and innovation plan development. Head of social media marketing strategy.

• Senior Associate Brand Manager - Global Febreze

  • Jun 2012 - Jul 2014

  Cincinnati, Ohio, United States Febreze brand management for global markets including - North America, Western Europe & Asia. Responsible for the development and launch of a new brand: "Air Care," with total sales of over $150 Million. Created and launched Febreze's global campaign (#noseblind). Led the brand's 5 year innovation plan Coordinator of the global digital strategy: social media, e-commerce, and digital channels (Winner of the "Facebook Best Creative" Award from Facebook).

• Associate Brand Manager - Mr. Clean

  • Aug 2010 - May 2012

  Cincinnati, Ohio, United States Mr. Clean brand management leader in the US & Canada. Led TV copy creation and production. Developed and launched "Mr. Clean as a friend" campaign on Facebook (nominated for P&G "President's Award") and "Outdoor Pro" (which achieved +2pts brand growth).

• Homecare Marketing Innovation Manager

  • Jul 2007 - Jul 2010

  Cincinnati, Ohio, United States Successfully led the launch of Febreze's new product for cars in North America, Western Europe & Asia, with the redesign of the Febreze "Plug In" Awarded Options Shares Recognition Award for leadership and agility during the ‘09/10 fiscal year.

• Fabric & Home Care Planning

  • Apr 2006 - Jun 2007

  Venezuela Developed a product demand planning tool, based on projected sku levels Created a management tool to track daily orders, shipments and inventory levels by sku with total buffer limits in mind.

• Andean Market Planner - Venezuela

  • Dec 2003 - Mar 2006

  Venezuela Led Colgate’s transition as a brand from Palmolive to P&G in Peru and Ecuador, as well as the development and follow-up of the supply chain and processes. Responsible for the Business Continuity Plan for Market Planning in Venezuela. Awarded the Options Shares Recognition Award for the leadership role played during the ‘05/06 fiscal year.