Experience

Windward School

• United States
• Primary and Secondary Education
• 1 - 100 Employee

• Brand Strategist

  • Jul 2022 - Present

  Manage and articulate Windward's brand identity in conjunction with the Director of Communications and Public Relations. Develop strategies to target, reach, and grow Windward's audience. Monitor and maintain messaging consistency across all channels. Conduct data-driven research and analysis to further develop and strengthen the Institution's brand.

• Graphic Designer

  • Aug 2018 - Present

  Work in conjunction with the Director of Communications in managing and enforcing brand guidelines school-wide. Serves as the primary designer for Admissions marketing materials. Designs promotional and event collateral, including graphics, images, logos, and ads, for both print and web. Act as a design consultant for Windward website.



Red House Staging & Interiors

• United States
• Design Services
• 1 - 100 Employee

• Graphic Designer and Marketing Associate

  • Oct 2016 - Aug 2018

  Worked with the Red House Staging team to devise & create new marketing materials. Built a branding library of print assets including brochures, postcards, and flyers to promote the company and its services to existing business partners/clients and to recruit and grow new customer bases. Analyzed existing social media presence and strategy and developed a new plan to improve customer interaction and reach. Managed the Red House Staging website and oversaw and consulted on the website redesign. Worked with the Red House Staging team to devise & create new marketing materials. Built a branding library of print assets including brochures, postcards, and flyers to promote the company and its services to existing business partners/clients and to recruit and grow new customer bases. Analyzed existing social media presence and strategy and developed a new plan to improve customer interaction and reach. Managed the Red House Staging website and oversaw and consulted on the website redesign.



Hudson & Crane

• United States
• Interior Design
• 1 - 100 Employee

• Graphic Designer

  • Oct 2015 - Aug 2018

  Improved brand identity by creating a print marketing collection for the studio including catalogs, brochures, posters, postcards, and more. Helped conceptualize & execute new marketing strategies to drive business to the studio both year-round and holidays and sale-specific. Revamped the Hudson & Crane website to better showcase the Studio's projects and services. Worked with both client & vendors while in the studio. Improved brand identity by creating a print marketing collection for the studio including catalogs, brochures, posters, postcards, and more. Helped conceptualize & execute new marketing strategies to drive business to the studio both year-round and holidays and sale-specific. Revamped the Hudson & Crane website to better showcase the Studio's projects and services. Worked with both client & vendors while in the studio.



Lexolution, LLC

• United States
• Legal Services
• 1 - 100 Employee

• Payroll and Social Media Administrator

  • Nov 2014 - Mar 2015

  Calculated & processed weekly payroll for approximately 200 employees. Managed and grew the company’s social media presence. Calculated & processed weekly payroll for approximately 200 employees. Managed and grew the company’s social media presence.



Workroom Couture Home

• United States
• 1 - 100 Employee

• Production Coordinator

  • Jul 2013 - May 2014

  Managed Workroom’s design projects from creation to installation. Estimated & quoted project budgets of varying sizes. Designed marketing material for the company and worked on the Workroom website. Client & vendor relations. Managed Workroom’s design projects from creation to installation. Estimated & quoted project budgets of varying sizes. Designed marketing material for the company and worked on the Workroom website. Client & vendor relations.