Julianne Fraser

President & CEO at Dialogue New York
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US
Languages
  • English Native or bilingual proficiency
  • French Limited working proficiency

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5.0

/5.0
/ Based on 6 ratings
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Meredith Rosenberg

Julianne is a passionate and dedicated individual with a strong work ethic. I had the pleasure of working with Julianne at Morgans Hotel Group and saw her grow from a detail oriented Social Media Coordinator for the New York region to a strategic thinker and leader as the Corporate Digital Content Manager. Julianne regularly brainstormed new and creative ways to enhance our social media program and launched many successful and engaging social media strategies. Through partnerships Julianne curated unique and interesting digital experiences for our guests. With specialties ranging from digital marketing to social media and editorial, coupled with her creative eye and Julianne is a true asset to any company.

Sue Heuman, ABC, MC, IABC Fellow

Julianne worked with us prior to leaving Edmonton for New York to attend the Fashion Institute of Technology. Julianne is a highly intelligent, perceptive, strategic thinker who is experienced beyond her years. She takes initiative, generates ideas and leads, follows through, and manages her projects thoroughly and completely. You never have to wonder if Julianne will complete her tasks; she's extremely reliable and diligent. She has wonderful interpersonal skills, and handles emerging issues and opportunities with tact and diplomacy. She's very creative and researches alternatives so as to provide her best recommendations. I would hire her again in a heartbeat!

Lisa Jasper

Julianne is an absolute dream to work with- she's smart, creative and driven. She not only takes direction well but anticipates needs that may arise, always providing more than what was asked for or expected. She goes above and beyond to do the best possible work, but works quickly and efficiently, charming everyone in her path with an easy grace and cheerful demeanor. Our team was so grateful for her enthusiasm, dedication and style and benefited from her social media expertise and passion for marketing.

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • President & CEO
      • Oct 2017 - Present

      Dialogue New York is a digital brand marketing consultancy that specializes in developing robust programs that accelerate the growth of luxury and lifestyle brands. We support various elements of our client's marketing efforts from social media strategy to content and editorial approach, event conception, partnerships and affiliate marketing. With a specialization in influencer marketing, we connect brands with creatives to develop meaningful dialogues that resonate. We are not formulaic. We don’t hide behind complicated systems, we build meaningful relationships. Select Clients include: Adidas, Ghia, Golde, Ami Colé, LeSportsac, Behave, Shiseido, Seed, Sakara Life, Brooklinen, Headquarters, ATP Atelier, Our Place, Grailed, Olipop, Little Spoon, Daily Harvest, Baboon to the Moon, Public Hotels, Last Crumb, EverEden, Woolrich, etc. Show less

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Senior Marketing Director
      • Oct 2015 - Oct 2017

      Oversaw Partnership + Influencer strategies for Plated, Munchery, M. Gemi, Simple Contacts, Hello Alfred, Capsule Pharmacy, Rhone, Care/of, Minibar, &Pizza Oversaw Partnership + Influencer strategies for Plated, Munchery, M. Gemi, Simple Contacts, Hello Alfred, Capsule Pharmacy, Rhone, Care/of, Minibar, &Pizza

    • France
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Digital Communications Manager
      • Jul 2014 - Oct 2015

      Managed social media strategy across all North American platforms, worked closely alongside e-commerce team to drive traffic and sales to new Digital Boutique through social media advertising, established and strengthened digital influencer relationships through branded experiences and develop 360 degree digital marketing strategies for high-profile events and sponsorships. Managed social media strategy across all North American platforms, worked closely alongside e-commerce team to drive traffic and sales to new Digital Boutique through social media advertising, established and strengthened digital influencer relationships through branded experiences and develop 360 degree digital marketing strategies for high-profile events and sponsorships.

    • United States
    • Hospitality
    • 300 - 400 Employee
    • Corporate Digital Content Manager
      • Jun 2013 - Jul 2014

      Managed content across all company websites, placed digital advertisements, executed email marketing campaigns and established digital influencer partnerships and campaigns. Developed and executed corporate social media strategy and collaborately re-branded the company's cultural lifestyle magazine, Back of House.

    • Social Media Coordinator
      • May 2012 - Jun 2013

      Created and implemented social media strategies for 13 New York hotel and restaurant brands. Fostered strategic partnerships with companies such as Groundlink, Scoop NYC, MiN New York and Dream Dry. Enhanced guest experience through quality digital interactions, leading to significant community growth. Developed digital influencer campaigns surrounding New York Fashion week, garnering over 3 million impressions.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Intern
      • Jan 2012 - May 2012

      Social media marketing, public relations and new business development. Social media marketing, public relations and new business development.

    • Advertising Services
    • 700 & Above Employee
    • Communications Intern
      • Nov 2011 - Jan 2012

      Public relations and communications strategies for clients such as Reebok, Ugg, Rockport and the New York Red Bulls. Public relations and communications strategies for clients such as Reebok, Ugg, Rockport and the New York Red Bulls.

Education

  • Fashion Institute of Technology
    Advertising and Marketing Communications, Summa Cum Laude
    2011 - 2012
  • University of Alberta
    Bachelor of Commerce With Distinction, Marketing and Retail
    2007 - 2011

Community

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