Account Manager

• Jan 2022 - Present

Social Media Manager

• Jul 2021 - Dec 2021

Responsible for implementing content strategies on social media platform. • Analyze engagement data to identify trends in customer interaction • Plan digital campaigns aimed toward increasing brand awareness and generate interaction • Set Key Performance Indicators (KPIs) for social media campaign • Drive qualified traffic to website by optimizing social media campaign and blogs • Capture, segment and manage customers to develop successful web content and social media campaigns. Responsible for implementing content strategies on social media platform. • Analyze engagement data to identify trends in customer interaction • Plan digital campaigns aimed toward increasing brand awareness and generate interaction • Set Key Performance Indicators (KPIs) for social media campaign • Drive qualified traffic to website by optimizing social media campaign and blogs • Capture, segment and manage customers to develop successful web content and social media campaigns.

ASDR

• Mar 2020 - Sep 2020

Responsible for new business opportunities from the Latin American market . • Developed Latin American market by prospecting 250 weekly potential business opportunities by qualifying high-level potential leads in emerging, mid-market and enterprise markets • Utilized social media selling to lead high-level discover goals with prospects • Customer research through tools like sales navigator, zoominfo, salesforce and outreach among others • Construction sector certified and developed latam owners manual Show less

Donor Relations

• Apr 2018 - Mar 2020

Director of Business Development

• Oct 2013 - Dec 2016

Position was created to lead the organization in becoming a total beverage company, as stills (non-carbonated) categories became a relevant part of portfolio. Led the creation of a stills community by designing business processes that drove operational excellence placing us onto a course of becoming a total beverage company.• Used consumer insights to lead targeted brand campaigns and execution plans for Powerade, Dasani, Fuze Tea, Actimalta and Minute Maid • Focused on sales performance targets such as sales volume and penetration/numeric distribution and lead regular reviews with teams on the performance, with EXCOM and sales team. • Communicated and built brand knowledge into the sales force, test pilots, promotions and social media campaigns. • Evaluated business performance by tracking competition (programs, margins, prices and promotions) on an ongoing basis to ensure a competitive portfolio.Results:• Developed a sustainable stills culture by leading an aggressive sales capability plan that included a stills convention, stills 101 training, mixed cases, ambassadors, recognition programs and an interactive sales app. • Stills grew average 41.8% growth and obtained incremental and highest levels of market share and availability to date in main categories (ex. Powerade 140% growth and availability from 1% to 28%)• Moved from not playing the game to becoming strong players and substantially impacting our competitor’s ability to compete in other categories. • Awarded Best Stills Execution in Latin American Region by the Coca Cola Company Show less

Strategic Modern Trade Manager

• Aug 2012 - Sep 2013

Developed a sustainable strategy for the modern trade to ensure our growth was not based on unproductive price wars but rather on the power and leverage of our brands. Rather than perpetuate price/volume battle and destroy category value and brand equity, focus was on building partnerships and leveraging brand equity, as well as improving the quality and sustainability of investments. • Implemented a categorization strategy to determine investment levels per client, a floor price policy implementation, and creative point of sale marketing strategies that built on consumer experience (value added promotions) • Developed modern trade customer strategic map to understand and forecast key players positions and our ability to win in each• Trained merchants in category management standards to ensure a differentiated execution from our competitors• Negotiated joint business plans with each client, to ensure growth in a profitable and sustainable way Results• Market share growth from 35% to 58.8%• Improved joint relationships with clients with a win-win agreement• Awarded Best Supermarket Activation in region • Mercatus Regional Winner – Winning with customers through differentiated execution Show less

Regional Sales Manager

• Feb 2011 - Jul 2012

Targeted growth driven by DSD through an optimized route-to-market, in key market to decrease third party wholesalers and focus on own customers by developing traditional channel. • Provided direction for sales team by supporting regional strategic plan and determining sales force requirements, territory management plans and customer call frequency.• Developed an aligned sales service model to meet market needs and ensure optimum route-to-market strategy to strengthen direct retailers over reseller, thus, increasing negotiating power.Results• Sales growth 13% and went from 60/40 split with fragmented trade/whole sellers to 81/19 split• Model territory (Center of Excellence) due to best in class execution Show less