Si Bui

Head of Blockchain Business Development at Phunware, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Santa Ana, California, United States, US
Languages
  • English Native or bilingual proficiency
  • Vietnamese Native or bilingual proficiency
  • Spanish Limited working proficiency

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Ian J. Karnell

The opportunity to work with such a young, bright, hard working and extraordinarily intelligent professional as Si is truly a gift. Not only could I always count on Si to bring innovative ideas to the table, his relentless commitment to executing against those ideas to generate growth for the company was something that I relied upon. His domain knowledge, particularly with respect to ad monetization platforms and publishers, is unmatched. He is an extraordinary individual that any company would be lucky to employ.

LinkedIn User

Si is our go-to guy for any problem that arises in the office. From his technical ad-serving acumen to his creative ingenuity, Si is the total package in a Publisher Support Speciliast. He always gets the job done promptly, and with a smile! He is simply fantastic, just ask his clients!

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Experience

    • Information Technology & Services
    • 1 - 100 Employee
    • Head of Blockchain Business Development
      • Nov 2021 - Present

    • Germany
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Cryptocurrency Trader
      • Mar 2020 - Present

      Cryptocurrency Trader, Ethereum Miner, Ethereum 2.0 Staker, currently in stealth mode with DeFi Dapps projects built on Ethereum token involving advertising & data collection utilizing GraphQL API to provide advertising transparency, prevent fraud, and improve advertising performance. Cryptocurrency Trader, Ethereum Miner, Ethereum 2.0 Staker, currently in stealth mode with DeFi Dapps projects built on Ethereum token involving advertising & data collection utilizing GraphQL API to provide advertising transparency, prevent fraud, and improve advertising performance.

    • Information Technology & Services
    • 1 - 100 Employee
    • Head of Business Development
      • Jul 2017 - Mar 2020

      ● Evaluate, negotiate, and close key deals that help businesses, small and large, gain access to and value out of the many products Phunware has for paid and organic distribution ● Collaborate with a broad range of internal constituents to help define go-to-market strategy and drive sign-off from internal leadership ● Establish new business relationships with leading brand decision makers, publishers and ad agency executives focusing on a number of well known and highly reputable clients ● Work closely with the Vice President of Sales & Senior management to execute sales strategy while tracking progress accurately within our customer management tool ● Build and foster strong relationships with key partners and develop an in-depth understanding of key business/technical objectives. ● Manage and support complex technical partner integrations. You will be hands-on, working with partners and Phunware engineering teams. You will be supporting/debugging API integrations, data transfer pipelines, and business analytics reporting. ● Collaborate with product and engineering teams to assist in drafting and customizing technical documentation to ensure the success of partners’ integrations ● Work cross-functionally and globally with Product Management, Engineering, Legal, Marketing and other internal organizations across Phunware to execute and drive partnerships Show less

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Director of Revenue
      • Apr 2016 - Dec 2017

      Influence Mobile is the creator of 300 + Louder Rewards Mobile Rewards programs available for select pro (NFL, NBA, NCAA, MLB) and college sports teams. App Auidences *75% Female audiences *85% 18 and up *US Only *55k DAU Added new revenue channels: o Brands: Zullily, Bed Bath & Beyond, Sam Clubs, Walgreen o Ad Agencies: Zumobi o Ad Network: Chartboost, MediaBrix, Kiip, Adcolony, Inmobi o Performance Affiliated: YeahMobi, Matomy, NativeX ● Implemented app and crash analytics tool ● Implemented and set up Postback Tracking for sale conversion tracking ● Traffic MRAID, VAST tag, Google DFP ad tags via Mobile ● Increase Revenue by 300% through CPI, CPM, CPA ● Increase RPU to $2.5 Show less

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Director of Publisher Integration
      • Aug 2014 - Apr 2016

      Founded in 2012, AerServ has been focused on one guiding principal: our mobile adserving and mediation should be easy to use and should enable mobile publishers and content creators to maximize their revenues. Working across different ad formats, monetization types and operating systems, Aerserv provides superior technology on the front end to unrivaled personalized customer support on the back end. This combination sets us apart from others in the space as we continue to focus on emerging ad formats *** like*** mobile video (VPAID,MRAID,VAST), which has helped us develop the reputation as the new leader in mobile monetization. ● Brand development, mobile traffic growth, web site UI and advertising revenue. ● Developed brand strategy and statistics systems. ● Onboard new publishers and demand partners ● Troubleshooting issues, technical and other, that arise with integrations. ● Manage and coordinate major client integrations to drive revenue Show less

    • United States
    • Market Research
    • 1 - 100 Employee
    • Marketing & Mobile User Acquisition
      • Jan 2014 - Aug 2014

      MFour is defining Mobile Research, Surveys On The Go and pioneering the Mobile Panel Company standard. Built on more than 20 years of market research experience. We’re specialists at developing methodologies to unlock the power of mobile and find the hidden truth in consumer perceptions – providing practical, actionable insights to our clients. ● Rank # 1 in Survey app on Apple Appstore & Google Playstore ● Rank # 1 in Users reviews & ratings for Survey Apps Category ● Rank # 1 in Mobile Survey ● Rank # 1 in Mobile Research ● Rank # 1 in Mobile Market Research ● Rank # 1 in Market Research Methods Show less

    • Information Technology & Services
    • 1 - 100 Employee
    • Technical Account Manager
      • Mar 2012 - Jan 2014

      Phunware is the pioneer of Mobile as a Service (MaaS) – the only fully integrated services platform that enables brands to engage, manage and monetize users on mobile. Phunware has introduced category defining experiences that challenge the outer limits of the most advanced mobile devices for the world’s most respected brands. Develop Apps for brands: NBC, NFL, CW, Discovery Channel, ReVolt TV, WWE, Sochi Olympic App, Astrology Zone, Nascar Phunware Acquire Tapit on Jan 2013 ● Built out the Tapit support ticketing system, product knowledge base, and documentation. Links: support.tapit.com ● Managed 8 Developers to expand Tapit SDK to cross platform Mobile Framework (such as: Unity, Corona, Adobe Air, Marmalade, Xamarin, Phonegap, Cocos2d, Titanium) ● Trained up two publisher development managers in comprehensive understanding of the Tapit product as well as elementary semi-technical troubleshooting. ● Diagnosed, escalated, and resolved all issues that pertained to the use and experience of the Tapit product. ● This included: Understanding the Android (Java) and iOS (Objective-C) SDK and debugging client side issues in Eclipse and XCode ● Recognizing and reproducing frontend issues that prevented proper usage of the Tapit UI (HTML, Javascript, JQuery) Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Ad Ops Manager
      • Oct 2010 - Jun 2012

      TapIt by Phunware makes it easy for you to monetize mobile. Through our integrated mobile advertising platform, we serve the needs of advertisers, developers, and publishers all in one place with technologies like Real-Time Bidding (RTB), MobileAdServer and HyperLocal Targeting. ● Create and Manage Advertiser Campaign, set Campaign schedule, including integration of external technology, services, and sites, and development of internal projects and technology. ● Collaborate with internal and external team members to complete tasks and drive projects while effectively communicating needs to all stakeholders. ● Responsible for reporting on team metrics, and overall department project status ● Plan, schedule and implement testing campaign ● Establish formal test and QA methodologies, processes, procedures, and documentation; recommend software tools to automate QA process Show less

    • United States
    • Telecommunications
    • 700 & Above Employee
    • Business Support Specialist
      • Oct 2007 - Jan 2010

      ● Assisted in troubleshooting Comcast Business user problems relating to Operating System issues (Mac, Win9x, NT, and Win 2000) ● Network Connectivity ● TCP/IP configuration, ● Product upgrades ● Technical support for Comcast products and Internet connectivity. ● Assisted in troubleshooting Comcast Business user problems relating to Operating System issues (Mac, Win9x, NT, and Win 2000) ● Network Connectivity ● TCP/IP configuration, ● Product upgrades ● Technical support for Comcast products and Internet connectivity.

Education

  • Portland State University
    Master's degree, Counselor Education/School Counseling and Guidance Services
    2005 - 2007
  • Portland State University
    Bachelor of Applied Science (B.A.Sc.), Communication and Media Studies
    2001 - 2004

Community

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