Experience

Adlucent

• United States
• Advertising Services
• 100 - 200 Employee

• Sr Sales Director

  • Jul 2020 - Present

  Austin, Texas Metropolitan Area Responsible for the end-to-end search marketing solution engagement for enterprise and mid-market organizations. Adlucent is an omnichannel (search, shopping, feed, social, amazon, and programmatic) performance marketing agency, and currently is the largest NA Google Shopping and PMax manager, managing over $1.7B in annual ad spend through our proprietary search management technology Deep Search and the Adlucent Index. Let's connect to discuss how you may be able to find a minimum 18%… Show more Responsible for the end-to-end search marketing solution engagement for enterprise and mid-market organizations. Adlucent is an omnichannel (search, shopping, feed, social, amazon, and programmatic) performance marketing agency, and currently is the largest NA Google Shopping and PMax manager, managing over $1.7B in annual ad spend through our proprietary search management technology Deep Search and the Adlucent Index. Let's connect to discuss how you may be able to find a minimum 18% incremental digital revenue lift with no change in ad spend. Consecutive Presidents Club winner (2021, 2022). In addition to direct new business and revenue expansion ($2M+ Net Revenue annually). I am a key player in team hiring and expansion, bringing on nine new headcounts across both Sales and Marketing. I am also leading and developing six sales resources across all levels of seniority (entry to director). I have optimized the sales tech stack through market evaluation and onboarding. I also work directly and cross-functionally with the Heads of Sales, Marketing, Product, Operations, and Client Services to continue to optimize the GTM efforts (content, strategy, and sales) and business operations of pre and post-sales to help drive a seamless customer experience. Show less



SiriusDecisions

• United States
• Information Services
• 1 - 100 Employee

• Named Account Executive

  • Apr 2019 - Jul 2020

  Austin, Texas Area Acquired by Forrester As an Account Executive, I am a quota bearing field sales rep responsible for business development, field marketing, managing existing client relationships, event marketing and driving new business opportunities for the Texas territory.



Forrester

• United States
• Research Services
• 700 & Above Employee

• Account Executive III

  • Apr 2019 - Jul 2020

  Austin, Texas Area "We work with business and technology leaders to develop customer-obsessed strategies and operations that drive growth" Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop and operationalize customer-obsessed strategies that drive growth. With the SiriusDecisions product line, we deliver actionable intelligence, transformative frameworks, and expert guidance that equip executives to modernize and… Show more "We work with business and technology leaders to develop customer-obsessed strategies and operations that drive growth" Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop and operationalize customer-obsessed strategies that drive growth. With the SiriusDecisions product line, we deliver actionable intelligence, transformative frameworks, and expert guidance that equip executives to modernize and elevate sales, marketing, and product performance. As an Account Executive, I am a ($1M) quota bearing field sales rep responsible for business development, field marketing, managing existing client relationships, event marketing and driving new business opportunities for the North East US territory. Email; rhowell@forrester.com Phone: 737-255-7846 Show less



Adlucent

• United States
• Advertising Services
• 100 - 200 Employee

• Business Development / Product Marketing & Sales

  • Jan 2018 - Apr 2019

  Austin, Texas Area Work directly with the Marketing and Senior Sales executives (CCO & VP) to prospect and sell qualified leads in the Eastern US Territory. Duties include email campaigns, cold and warm calling, sales calls, demos, presentations, and the attendance of trade shows and hosted regional events to market/sell the Adlucent Brand and corresponding Digital Marketing Solution suite (Search (PPC/PLA/Feed), Amazon, Programmatic/Display, and Social). Target interactions ranged from Directors, VPs, CMO/CEO… Show more Work directly with the Marketing and Senior Sales executives (CCO & VP) to prospect and sell qualified leads in the Eastern US Territory. Duties include email campaigns, cold and warm calling, sales calls, demos, presentations, and the attendance of trade shows and hosted regional events to market/sell the Adlucent Brand and corresponding Digital Marketing Solution suite (Search (PPC/PLA/Feed), Amazon, Programmatic/Display, and Social). Target interactions ranged from Directors, VPs, CMO/CEO levels depending on org charts and buyer decision making paths. Produced 160% personal territory quota production in first year. Secondary duties include new hire interviewing, business development training, job req creation, strategic conferencing around marketing direction, budget allocations, content, and messaging with Marketing and Sales VPs and our Chief Client Officer (CSO/COO/CMO). Participated and lead B2B sales calls and solutions presentations for SMB and Enterprise level prospects across entire product catalog of digital media channel management. Closed deal sizes ranged from 48k annually to 1.3 million annually. Led initiative to work directly with Channel Directors (Search, Amazon, Social, Programmatic) to help devise and launch new channel solutions within the Agency in a cross team collaborative effort. Working to bridge Client Services and Sales & Marketing, developing a story, marketing process, and target market/ market profile, and then executing for sales and marketing production. Pioneering the end-to-end sales process through product marketing in both a general and targeted level, helping to tell and sell new solutions, effectively working as a technical storyteller and consultative salesmen. First year results were a 180% increasing in "new solution" production. Show less



BBVA in the USA

• United States
• Banking
• 700 & Above Employee

• Relationship Manager

  • Jul 2014 - Jan 2018

  Austin, TX Senior Financial Sales Advisor Market and sell retail banking products (SMB-B2B, B2C) and services to mass market customers, in order to grow, retain and maximize profit for the organization. Personal marketing includes multi channel engagement, ranging from social and digital media, face to face networking, and phone, email campaigns, and printed marketing campaigns. After which banking solutions would be offered to prospects/customers after capturing the customer profile conversation on… Show more Senior Financial Sales Advisor Market and sell retail banking products (SMB-B2B, B2C) and services to mass market customers, in order to grow, retain and maximize profit for the organization. Personal marketing includes multi channel engagement, ranging from social and digital media, face to face networking, and phone, email campaigns, and printed marketing campaigns. After which banking solutions would be offered to prospects/customers after capturing the customer profile conversation on Customer Relationship Management system (Salesforce). Utilize Customer Relationship Management system for leads to maximize new and existing deposit and lending relationships through cross-selling of all retail banking products. Deliver an exceptional customer service experience while responding to daily customer inquiries. Additionally work closely with operations manager to ensure that all operations and administrative needs to properly documented and processed. Duties include audit and controls, scheduling and coverage, facility maintenance and upkeep, team huddles and coach, and in branch and regional marketing presentations. Resulting in exceeding four million dollar quota goals YoY, averaging 120% target production. Earned Business Preferred Branch Designation. Show less



St.Edward's University

• United States
• Higher Education
• 700 & Above Employee

• Global Business Management Consultant

  • Jun 2016 - Dec 2016

  Castillion, Spain and Austin, Tx Global Business Consultant (June-July) Managed a MBA global consulting team of 18 for a U.S. organization desiring to expand its service offerings globally. Global expansion opportunities were determined for Ireland, Holland, Slovakia, India, China-Hong Kong and Singapore. Each analysis included a review of the macro-economic environment, entry mode, competitive analysis, sociocultural and environmental forces, political and legal environments, trade policies, banking practices, labor… Show more Global Business Consultant (June-July) Managed a MBA global consulting team of 18 for a U.S. organization desiring to expand its service offerings globally. Global expansion opportunities were determined for Ireland, Holland, Slovakia, India, China-Hong Kong and Singapore. Each analysis included a review of the macro-economic environment, entry mode, competitive analysis, sociocultural and environmental forces, political and legal environments, trade policies, banking practices, labor availability, and ethics. Domestic Business Consultant ( August- December) Worked with a local non-profit to as a Project Manager and Marketing Manager, managing a team of 6, to design and market a first of its kind Executive/C Level Access Forum. The projected entail working closing with key decision makers and the board to devise a the core messaging, financials, and framework for the event after preforming primary and secondary market and event research and analysis. In addition also contacted vendors and devised a marketing channel strategy and time line to meet their seven month "go live" time line. Finally we offered up a list of potential guests and speakers to fill the event with as well as developing a follow up and retention plan for future conferences/forums. Show less



H-E-B

• United States
• Retail
• 700 & Above Employee

• Associate Manager

  • Jul 2007 - Dec 2014

  Worked with top store leadership to manage and maintain various store departments. Duties included operations and administrative work, entailing customer service, inventory control, merchandising, and financial report analysis. Additionally work with top store management in their leadership development program to transition into a managerial role. Course covered topics such as business operations management, financial analysis, strategic planning, and global and cultural change… Show more Worked with top store leadership to manage and maintain various store departments. Duties included operations and administrative work, entailing customer service, inventory control, merchandising, and financial report analysis. Additionally work with top store management in their leadership development program to transition into a managerial role. Course covered topics such as business operations management, financial analysis, strategic planning, and global and cultural change management with in the organization. Show less



Hospital Infantil Dr Robert Reid Cabral

• Undergraduate Medical Intern

  • May 2012 - Jul 2012

  Santo Domingo, Dominican Republic Was accepted into a undergraduate intern abroad program at Texas A&M. While living and working in Santo Domingo received exposure to various hospital departments while working a rotation there. Was familiarized with work flows and patient concerns. Additionally got to get some hand on training with some procedures and patient care. Covered departments included Surgery, Urgent Care, Oncology, Radiology, Infectious Diseases, Intensive Care, Burn Unit, and Neurology.



Texas A&M University

• United States
• Higher Education
• 700 & Above Employee

• Undergraduate Teaching Assistant

  • Jan 2012 - May 2012

  Bryan/College Station, Texas Area I worked in the Microbiology department. There I provided lab procedural instruction to a class of 20 attending the course as well as overseeing lab safety and control.