Les Worley
Content Director at Idea Grove- Claim this Profile
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Bio
Amanda Augustine
Les is an exceptional Content Director whom I had the pleasure of working with at Idea Grove. He has a true talent for translating complex concepts into easily understandable language that anyone, from junior staff to C-suite, can understand. Les mentored and led the content team to produce engaging content in all forms - case studies, eBooks, white papers, thought leadership articles, blog posts, website copy, landing pages, and email campaigns (you name it, we wrote it). He has a unique ability to develop clients' core messaging and content strategies in a way that resonates with their target audience. Les's dedication to delivering high-quality content on time paired with his positive attitude made him a pleasure to work with. I highly recommend Les to anyone looking for a talented and dedicated Content Director.
Dominic Garcia
Anyone that has worked in enterprise technology marketing knows how difficult it is to find great marketing writers – we’re talking those rare individuals that can operate at the technical level, while still being able to write at a higher level to clearly communicate critical business benefits in a compelling story. Les Worley is one of those rare individuals. We met when I hired Idea Grove to be K2View’s agency of record, and he was assigned to our account as the content lead. I was immediately impressed by his background in IT, and by how quickly he could grasp the technical nature of our products and, more importantly, how quickly he was able to understand the vision and messages we needed to communicate about our company. What really sets Les apart is ability to do a simple interview with a stakeholder, and then quickly turn that interview into a compelling asset that accurately captures the vision, messages, and context that need to be communicated. The fact that we’ve had more than one occasion where content he’s turned around has been approved after the first draft is a testament to his ability as a writer, as well as his ability to understand technical content. As a start up, and in tech generally, you truly couldn’t ask for more in the lead for your content.
Amanda Augustine
Les is an exceptional Content Director whom I had the pleasure of working with at Idea Grove. He has a true talent for translating complex concepts into easily understandable language that anyone, from junior staff to C-suite, can understand. Les mentored and led the content team to produce engaging content in all forms - case studies, eBooks, white papers, thought leadership articles, blog posts, website copy, landing pages, and email campaigns (you name it, we wrote it). He has a unique ability to develop clients' core messaging and content strategies in a way that resonates with their target audience. Les's dedication to delivering high-quality content on time paired with his positive attitude made him a pleasure to work with. I highly recommend Les to anyone looking for a talented and dedicated Content Director.
Dominic Garcia
Anyone that has worked in enterprise technology marketing knows how difficult it is to find great marketing writers – we’re talking those rare individuals that can operate at the technical level, while still being able to write at a higher level to clearly communicate critical business benefits in a compelling story. Les Worley is one of those rare individuals. We met when I hired Idea Grove to be K2View’s agency of record, and he was assigned to our account as the content lead. I was immediately impressed by his background in IT, and by how quickly he could grasp the technical nature of our products and, more importantly, how quickly he was able to understand the vision and messages we needed to communicate about our company. What really sets Les apart is ability to do a simple interview with a stakeholder, and then quickly turn that interview into a compelling asset that accurately captures the vision, messages, and context that need to be communicated. The fact that we’ve had more than one occasion where content he’s turned around has been approved after the first draft is a testament to his ability as a writer, as well as his ability to understand technical content. As a start up, and in tech generally, you truly couldn’t ask for more in the lead for your content.
Amanda Augustine
Les is an exceptional Content Director whom I had the pleasure of working with at Idea Grove. He has a true talent for translating complex concepts into easily understandable language that anyone, from junior staff to C-suite, can understand. Les mentored and led the content team to produce engaging content in all forms - case studies, eBooks, white papers, thought leadership articles, blog posts, website copy, landing pages, and email campaigns (you name it, we wrote it). He has a unique ability to develop clients' core messaging and content strategies in a way that resonates with their target audience. Les's dedication to delivering high-quality content on time paired with his positive attitude made him a pleasure to work with. I highly recommend Les to anyone looking for a talented and dedicated Content Director.
Dominic Garcia
Anyone that has worked in enterprise technology marketing knows how difficult it is to find great marketing writers – we’re talking those rare individuals that can operate at the technical level, while still being able to write at a higher level to clearly communicate critical business benefits in a compelling story. Les Worley is one of those rare individuals. We met when I hired Idea Grove to be K2View’s agency of record, and he was assigned to our account as the content lead. I was immediately impressed by his background in IT, and by how quickly he could grasp the technical nature of our products and, more importantly, how quickly he was able to understand the vision and messages we needed to communicate about our company. What really sets Les apart is ability to do a simple interview with a stakeholder, and then quickly turn that interview into a compelling asset that accurately captures the vision, messages, and context that need to be communicated. The fact that we’ve had more than one occasion where content he’s turned around has been approved after the first draft is a testament to his ability as a writer, as well as his ability to understand technical content. As a start up, and in tech generally, you truly couldn’t ask for more in the lead for your content.
Amanda Augustine
Les is an exceptional Content Director whom I had the pleasure of working with at Idea Grove. He has a true talent for translating complex concepts into easily understandable language that anyone, from junior staff to C-suite, can understand. Les mentored and led the content team to produce engaging content in all forms - case studies, eBooks, white papers, thought leadership articles, blog posts, website copy, landing pages, and email campaigns (you name it, we wrote it). He has a unique ability to develop clients' core messaging and content strategies in a way that resonates with their target audience. Les's dedication to delivering high-quality content on time paired with his positive attitude made him a pleasure to work with. I highly recommend Les to anyone looking for a talented and dedicated Content Director.
Dominic Garcia
Anyone that has worked in enterprise technology marketing knows how difficult it is to find great marketing writers – we’re talking those rare individuals that can operate at the technical level, while still being able to write at a higher level to clearly communicate critical business benefits in a compelling story. Les Worley is one of those rare individuals. We met when I hired Idea Grove to be K2View’s agency of record, and he was assigned to our account as the content lead. I was immediately impressed by his background in IT, and by how quickly he could grasp the technical nature of our products and, more importantly, how quickly he was able to understand the vision and messages we needed to communicate about our company. What really sets Les apart is ability to do a simple interview with a stakeholder, and then quickly turn that interview into a compelling asset that accurately captures the vision, messages, and context that need to be communicated. The fact that we’ve had more than one occasion where content he’s turned around has been approved after the first draft is a testament to his ability as a writer, as well as his ability to understand technical content. As a start up, and in tech generally, you truly couldn’t ask for more in the lead for your content.
Credentials
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Unconscious Bias
LinkedInAug, 2020- Nov, 2024
Experience
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Idea Grove
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Content Director
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Jan 2022 - Present
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Senior Content Manager
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Jan 2017 - Jan 2022
Idea Grove exclusively focuses on B2B technology clients. We have experience in industries ranging from hyper-converged infrastructure to marketing technology, two-way radios to enterprise software, smart speakers to 3D printing, VoIP to IoT.This domain expertise has enabled us to develop a highly specialized offering that spans all of the things we do. We develop buyer personas utilizing a methodology specifically crafted for medium- and high-consideration technology purchases. Our PR strategies encompass analyst relations, channel programs and thought leadership. Our social media approach focuses on reaching B2B buyers where they want to be found. And our inbound marketing strategies center on creating compelling, data-driven content that prospects just can't resist. Show less
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Les Worley: Hi-Tech Content and Copy
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Dallas/Fort Worth Area
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B2B Marketing Copywriter
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Aug 2013 - Present
Real IT experience can transform your marketing message. Simply put, my copy conveys complex technical issues in easy-to-understand language, so your prospects can focus on the benefits – not the jargon. One of the biggest challenges you face in marketing technology products is complexity. Overly technical content can overwhelm your prospects. And when you work with a staff of technologists, it’s easy to produce overly technical content. What’s hard is taking all that technology and simplifying it for each target audience. In other words, translating complexity into clear yet compelling everyday language that tells a story – and communicates the benefits relevant to each buying influencer. That’s why you need a technology copywriter with real industry experience. I’m Les Worley, and I work with midsize to large technology and software services companies. I specialize in writing website copy, product collateral, white papers, articles and blogs, case studies and other strategic marketing content. Content that keeps your prospects engaged throughout the sales process. Unlike most copywriters, I have nearly 30 years of experience in commercial software and IT. This gives me a unique understanding of both the seller’s and buyer’s points-of-view. So I can speak to a wide range of decision makers in language they can understand. Because I’ve been there. Find out more about how I can help with your marketing projects at http://www.LesWorley.com/ Show less
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NTT Ltd.
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United Kingdom
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IT Services and IT Consulting
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700 & Above Employee
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Director, Software Development
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Feb 2009 - Dec 2013
Managed multiple IT and OSS software development teams with a staff of up to 20 employees and contractors, on-shore and off-shore. Led development of a standard global architecture for affiliate and partner electronic data interchange (EDI), customer portals, application integration, and marketing sites within NTT Communications affiliates worldwide. Worked closely with Product Marketing, Project Management, Account Managers, IT, and Engineering to understand, design,and successfully implement software-based services and customer portals. This resulted in an increase in the customer adoption rate of these services. Key to this success is continuous, clear communication of the features and benefits of the software and services to numerous audiences representing many different points of view. Show less
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Self Employed
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Abroad
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Business Analyst / Consultant
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Jul 2005 - Dec 2008
While living outside the US, I worked as an independent project management consultant, both on-site and remotely. These included * managing the ETL team for a large telecom software upgrade (Melbourne, Australia); * preparing proposals, contracts, project requirements / design reviews for various IT projects (Dallas, TX); and * creating proposals and training for a pilot of Microsoft SharePoint 2007 (Dallas TX). While living outside the US, I worked as an independent project management consultant, both on-site and remotely. These included * managing the ETL team for a large telecom software upgrade (Melbourne, Australia); * preparing proposals, contracts, project requirements / design reviews for various IT projects (Dallas, TX); and * creating proposals and training for a pilot of Microsoft SharePoint 2007 (Dallas TX).
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Verio
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Technology, Information and Internet
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1 - 100 Employee
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Director, IT Development/Architecture, IT Operations
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Jul 1998 - Jun 2005
As Director of IT Operations at startup NTT/Verio, I built and managed teams and processes for Production Support, Billing Support, IT Help Desk, Desktop Support, Reporting, and Systems Administration. As Director of IT Development & Architecture, I standardized the approach for enterprise application integration, based on emerging Java, J2EE, and JWS standards and frameworks, as well as led the project teams through design and implementation. As Director of IT Operations at startup NTT/Verio, I built and managed teams and processes for Production Support, Billing Support, IT Help Desk, Desktop Support, Reporting, and Systems Administration. As Director of IT Development & Architecture, I standardized the approach for enterprise application integration, based on emerging Java, J2EE, and JWS standards and frameworks, as well as led the project teams through design and implementation.
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Software Architect
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Supervisor Consulting Services (at NTT/VERIO)
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Jan 1997 - Jun 1998
Technical lead and supervisor for team of IT consultants building the new IT applications and operations group at internet startup NTT/Verio. Technical lead and supervisor for team of IT consultants building the new IT applications and operations group at internet startup NTT/Verio.
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USDATA
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Dallas/Fort Worth Area
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Software Architect
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1989 - 1996
USDATA's FactoryLink software quickly became the industry standard for scalable multi-platform software for manufacturing and industrial process control, automation and monitoring. Software architect and network software manager for development and delivery of FactoryLink ECS. USDATA's FactoryLink software quickly became the industry standard for scalable multi-platform software for manufacturing and industrial process control, automation and monitoring. Software architect and network software manager for development and delivery of FactoryLink ECS.
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Control Applications
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Houston and Dallas TX
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Lead Software Developer
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1985 - 1989
Control Applications was a leading provider of customized yet modular software for SCADA (Supervisory Control And Data Acquisition) applications. Lead software developer for real-time Supervisory Control and Data Acquisition (SCADA) software systems. Control Applications was a leading provider of customized yet modular software for SCADA (Supervisory Control And Data Acquisition) applications. Lead software developer for real-time Supervisory Control and Data Acquisition (SCADA) software systems.
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Education
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2012 - 2016
American Writers and Artists, Inc
AWAI-Verified Copywriter, Copywriting (B2B and direct response) -
1981 - 1985
Texas A&M University
BS, Computer Science
Community
