Micaela Contente
Senior Digital Marketing Technologist at Mason Digital- Claim this Profile
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Bio
Mike DiGiacomo
Micaela is a Google Ads rock star! There is no campaign she can't handle. From 1 campaign to over 2,500 for a single client, she has taken the task in stride and spent to the exact budget set out. Now Google Ads, is not her only competency. She excels in all areas of digital marketing and is a vital asset and contributor to the Mason Digital team. Keep crushing it Micaela!
Mike DiGiacomo
Micaela is a Google Ads rock star! There is no campaign she can't handle. From 1 campaign to over 2,500 for a single client, she has taken the task in stride and spent to the exact budget set out. Now Google Ads, is not her only competency. She excels in all areas of digital marketing and is a vital asset and contributor to the Mason Digital team. Keep crushing it Micaela!
Mike DiGiacomo
Micaela is a Google Ads rock star! There is no campaign she can't handle. From 1 campaign to over 2,500 for a single client, she has taken the task in stride and spent to the exact budget set out. Now Google Ads, is not her only competency. She excels in all areas of digital marketing and is a vital asset and contributor to the Mason Digital team. Keep crushing it Micaela!
Mike DiGiacomo
Micaela is a Google Ads rock star! There is no campaign she can't handle. From 1 campaign to over 2,500 for a single client, she has taken the task in stride and spent to the exact budget set out. Now Google Ads, is not her only competency. She excels in all areas of digital marketing and is a vital asset and contributor to the Mason Digital team. Keep crushing it Micaela!
Credentials
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Google Ads Certified - Search, Display, Mobile, Video, and Shopping
Google Ads CertifiedMay, 2016- Oct, 2024 -
Hubspot Inbound Marketing Certified
-May, 2016- Oct, 2024 -
Google Analytics Certified
Google
Experience
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Mason Digital
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United States
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Advertising Services
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1 - 100 Employee
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Senior Digital Marketing Technologist
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Jul 2020 - Present
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Digital Marketing Technologist
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Feb 2018 - Jul 2020
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Sharp Notions, LLC
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Digital Marketing Analyst
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Feb 2017 - Jan 2018
-Conducted keyword research for SEO using SEMrush, AdWords Keyword Planner, and Google Trends -Analyzed Google Analytics and Google Search Console data to create monthly reports for clients using Google Data Studio -Used Facebook Advertising to double online sales compared to previous year for a client -A/B tested ads to optimize Facebook campaigns -Managed two Digital Marketing interns over Summer and Fall -Created and presented lectures on Digital Marketing and Google Analytics for events with Digital Rochester and Rochester Brainery
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Online Marketing & SEO Specialist
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Aug 2015 - Dec 2015
-Developed company website using HTML and CSS. -Learned American Sign Language to better communicate with our primary target market. -Developed marketing campaign strategies to increase awareness of the company and new product. -Assisted CEO in developing content for crowd funding campaigns such as Indiegogo. -Optimized content using SEO strategies and analyzed data through Google Analytics. -Increased awareness and organic "likes" on Facebook using quality content. -Developed company website using HTML and CSS. -Learned American Sign Language to better communicate with our primary target market. -Developed marketing campaign strategies to increase awareness of the company and new product. -Assisted CEO in developing content for crowd funding campaigns such as Indiegogo. -Optimized content using SEO strategies and analyzed data through Google Analytics. -Increased awareness and organic "likes" on Facebook using quality content.
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Education
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2014 - 2016
Rochester Institute of Technology
Bachelor of Business Administration (B.B.A.), New Media Marketing
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