Director of Marketing

• Jan 2017 - Present

Marketing Director

• 2016 - 2017

Marketing & Advertising Strategy for Chapter & Events

• Jan 2014 - Present

SheSays Miami (SoFla) is part of SheSays, an award-winning, non-profit, global network of 3,000+ women who are dedicated to advancing the role of women in the marketing, advertising, media and communications industries in the digital age. We volunteer our time to concept and implement thought leadership events in Miami. SheSays Miami (SoFla) is part of SheSays, an award-winning, non-profit, global network of 3,000+ women who are dedicated to advancing the role of women in the marketing, advertising, media and communications industries in the digital age. We volunteer our time to concept and implement thought leadership events in Miami.

Communications Coordinator

• Sep 2014 - Feb 2015

Strategy & Analytics Intern

• Jun 2013 - Aug 2013

AARP, ADT, BBVA, Logan's Roadhouse AARP, ADT, BBVA, Logan's Roadhouse

Account Planner-Creative Research

• Nov 2012 - Apr 2013

• Helped to design and run experiments to gauge consumer perception• Organized and executed a focus group from start to finish• Performed in-depth interviews• Collected quantitative data through intercepts and social media recruitment• Performed and organized concept testing • Helped to design and run experiments to gauge consumer perception• Organized and executed a focus group from start to finish• Performed in-depth interviews• Collected quantitative data through intercepts and social media recruitment• Performed and organized concept testing

Plans Processor

• Apr 2005 - Apr 2013

• Meet with building officials for clarification of architectural plans• Liaise on behalf of client to architect, contractors, and sub-contractors• Process architectural plans through building departments from application to permit issuance• Ensure project timetables are adhered to by managing processing deadlines• Prepare contracts and proposals for clients and contractors• Maintain accounts payable and receivables• Coordinate logistics for meetings and events pertaining to business• Perform administrative duties such as records management, sorting mail, answering phones

Manager

• May 2002 - 2010

• Design and manage website• Prepare contracts for corporate functions between musicians and clients• Recruit, maintain, and schedule musicians for private instruction and events• Coordinate and facilitate organizational team building events for corporations through rock band experiences• Create stage design and coordinate set up for events • Design and manage website• Prepare contracts for corporate functions between musicians and clients• Recruit, maintain, and schedule musicians for private instruction and events• Coordinate and facilitate organizational team building events for corporations through rock band experiences• Create stage design and coordinate set up for events

On Site Coordinator for Tour Operations

• Aug 2000 - Aug 2001

• Managed schedules of multiple artists and speakers on tour• Maintained artist and speaker relations for each event• Liaised between venue, event, and union staff during events• Assisted in budget reconciliation for departmental activities• Assisted in coordination of on-site donor events and galas• Performed on-site administrative duties for CEO • Managed schedules of multiple artists and speakers on tour• Maintained artist and speaker relations for each event• Liaised between venue, event, and union staff during events• Assisted in budget reconciliation for departmental activities• Assisted in coordination of on-site donor events and galas• Performed on-site administrative duties for CEO

Managing Editor

• Jan 2000 - Aug 2000

• Coordinated writers and creative to adhere to editorial and advertising timelines• Edited articles for compliance with guidelines• Created advertisements and promotional items• Performed minor administrative duties • Coordinated writers and creative to adhere to editorial and advertising timelines• Edited articles for compliance with guidelines• Created advertisements and promotional items• Performed minor administrative duties

Marketing Strategy /Creative Team

• Jan 1999 - Jan 2000

• Assisted in creating marketing materials for promotional mailers and events• Assisted in the design of merchandise for events, including but not limited to clothing, flyers, and CD’s using Photoshop• Assisted in campaign development by performing focus groups and concept testing of products and services• Created monthly mailers and copy for donors on behalf of CEO • Moderated focus groups to ascertain effectiveness of organizations campaigns• Participated in concept testing for future campaigns and products

Donor Development Coordinator

• Jan 1999 - Jan 2000

• Created monthly mailers and copy for donors on behalf of CEO • Coordinated direct mail efforts for donation drives• Maintained communication with high donors to insure donations• Wrote grants for future and existing community programs.