Experience

Hero Packaging

• Australia
• Packaging and Containers Manufacturing
• 1 - 100 Employee

• Co-Founder and COO

  • Jan 2018 - Present

• Co-Founder

  • Oct 2018 - Present

  Chief Hero determined to eliminate harmful plastics from packaging and logistics in the eCommerce industry, one compostable shipping mailer at a time.



OLIVIA&CO.

• Australia
• Retail
• 1 - 100 Employee

• Head of eCommerce & Operations

  • Oct 2018 - Jul 2020

  Responsible for bringing an amazing online shopping experience to customers around the globe for personalised fashion products and accessories. Responsible for business development, sales growth, and all online channels including SEO, SEM, Email, PR, Social and Marketplaces such as Etsy, eBay and Amazon. Responsible for all in-house operations including web development, customer service and logistics. Responsible for bringing an amazing online shopping experience to customers around the globe for personalised fashion products and accessories. Responsible for business development, sales growth, and all online channels including SEO, SEM, Email, PR, Social and Marketplaces such as Etsy, eBay and Amazon. Responsible for all in-house operations including web development, customer service and logistics.



Mills Brands

• Head of eCommerce/Online & Supply Chain

  • Feb 2014 - Oct 2018

  • Lead and mentor a department of 18 staff located in Sydney and the Philippines covering marketing communications, business development, graphic design and website development. • Manage the growth and development of two enterprise-level e-commerce stores and two large-scale eBay stores. • Generate and leverage brand equity in 2 flagship brands and 25 product-level brands • Formulate marketing strategies to ensure sustainable long-term growth and profitability • Development of revenue projections and targets for all e-Commerce businesses • Ensure synergy across all aspects of the customer experience. • Formulation of competitive monitoring mechanisms to ensure business agility.



MGSM

• Study Break

  • Jul 2013 - Dec 2013

  Study break to speed up completion of the Graduate Diploma at MGSM. Study break to speed up completion of the Graduate Diploma at MGSM.



Bromic Group

• Australia
• Business Supplies & Equipment
• 1 - 100 Employee

• Group Marketing Manager

  • Aug 2007 - Jul 2013

  Summary: Bromic Group has operations in Australia, New Zealand, USA, Canada and Europe. Bromic distributes products including high-end outdoor heating, refrigeration, catering equipment, plumbing/hardware products and OEM components. A subsidiary, Premier Rentals, provides catering equipment financing solutions to the hospitality industry. Responsibilities:• Manage marketing framework for portfolio of 5 businesses and 8 brands (B2B/B2C)• Recruit, mentor and manage 6 direct reports in a fast-paced environment. • Formulation of marketing strategies and budgets, including international strategies in the USA, Canada, France, UK, Italy and Germany.• Management of 11 websites (three e-commerce websites) including management of all SEO, SEM, website development, email marketing, analytics, social media, multi-lingual content and reporting to senior stakeholders.• Manage multiple digital agencies located globally including website development agencies, SEO & SEM agencies and content creation agencies.• Identify and exploit key areas for achieving greater ROI • Supervise the coordination of over 50 trade show events held globally• Management of senior stakeholders including directors, divisional managers, sales directors and international staff.• Directly reporting to the General Manager of Sales and Marketing.

• Marketing Manager

  • Jan 2005 - Aug 2007

  Similar to role above. I was promoted to Group Marketing Manager in 2007.