Experience

Calcium

• United States
• Advertising Services
• 1 - 100 Employee

• EVP, Engagement & Social

  • Nov 2021 - Present



Hue

• United States
• Technology, Information and Media
• 1 - 100 Employee

• Member

  • Oct 2021 - Present

  Hue is a platform built to advocate change, by amplifying voices of color working in marketing, increasing our visibility, and paving a path for us all to rise. Hue is a platform built to advocate change, by amplifying voices of color working in marketing, increasing our visibility, and paving a path for us all to rise.



FCBCURE | An IPG Health Company

• United States
• Advertising Services
• 200 - 300 Employee

• SVP, Engagement & Social Media

  • Oct 2020 - Nov 2021



Greater Than One

• United States
• Advertising Services
• 100 - 200 Employee

• Social Media Practice Lead, U.S.

  • Mar 2020 - Oct 2020



Dragons Group

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Director Of Operations, North America

  • Mar 2019 - Mar 2020



theAudience

• United States
• Media Production
• 1 - 100 Employee

• Managing Director, N.Y.

  • Sep 2017 - Mar 2019



Wunderman

• Advertising Services
• 700 & Above Employee

• Head of Brand+ Social Strategy (NY)

  • Nov 2015 - Sep 2017



Deep Focus

• Advertising Services
• 1 - 100 Employee

• Director, Digital Strategy (consultant)

  • Jun 2015 - Oct 2015



Weber Shandwick

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• VP, Digital

  • Mar 2012 - May 2015

  Clients: Nespresso (a Nestle company), Unilever (Q-Tips, Best Meals, Making Life Better, POND’s), Bahamas, USPS (Stamps, Priority Shipping), Mattel, GSK (Flonase) Clients: Nespresso (a Nestle company), Unilever (Q-Tips, Best Meals, Making Life Better, POND’s), Bahamas, USPS (Stamps, Priority Shipping), Mattel, GSK (Flonase)



Big Fuel Communications LLC

• Greater New York City Area

• Senior Director, Channel Management

  • Mar 2011 - Mar 2012

  General Motors (Chevrolet and affiliated vehicles), Samsung Global, Samsung North America, Starwood, Sheraton Hotels • Ran largest book of business at Big Fuel and incrementally grew retainer • Strategic social lead for all Chevrolet digital campaigns including #ChevyCMA and Battle of the Bands with Billboard Magazine • Managed the social communications for the Chevrolet brand and 7 affiliated vehicles – paid, earned & owned • Spearheaded the cross platform strategy for the release of GM’s Chevy Sonic 2011 • Managed/Hired cross-functional team of 20+ for: community management, social strategy, account, influencer outreach, content development, analytics reporting and digital integration between NYC/Detroit • Liaison with GM Customer Service teams to integrate CRM programs on social • Designed integrated social/influencer program for Chevrolet Sonic’s “Let’s Do This” Campaign • Redesigned the Global Digital Playbook for Samsung for use in NA, LATAM, APAC • Crafted POV briefs addressing current/emerging digital and social topics for senior clients • Contributed to creative concept reviews on major campaigns and provided insights • Led analytics team in order to test learn and optimize social media content and campaigns



ATTENTION GLOBAL

• United States
• Advertising Services
• 1 - 100 Employee

• Head of Business Development

  • Jul 2009 - Mar 2011

  • Manage social media new business development process from lead generation to client on-boarding generating over $1.5 million in revenue• Create highly detailed social media proposals that include original market research, consumer insights, and alignment with business objectives• Key lead role in securing both internal buy-in and external approval from stakeholders• Extensively work across multiple product verticals from boutique luxury jewelers to big box retailers and leading media properties

• Social Media & Engagement Strategist

  • Jul 2009 - Mar 2011

  Electronic Arts, General Mills, MAC Cosmetics, True Lemon, Aveda, Rockstar Games, Bobble, Chanel, Athleta, Michelin, Morgans Hotel Group, Hilton, CNN, David Yurman, General Mills, Le Tourment Vert, Rue La La, ecosystem notebooks, NCM• Provided strategic social media counsel to high end beauty, consumer and spirits brands• Managed client relationship as well as developing all strategic plans and recommendations• Oversaw a staff of 10 to maintain impeccable standards for digital engagement • Analyzed social media metrics provide weekly and monthly data reports



Deep Focus

• Advertising Services
• 1 - 100 Employee

• Senior Strategist

  • 2007 - Jul 2009

  Clients/Account Wins: Comedy Central, Spike TV, Random House, TruTV, Electronic Arts, The Ad Council, CNN, Glaceau; Vitamin Water and Smartwater, Diageo (Ciroc), Morgans Hotel Group, National Geographic, AMC, The Penguin Group, FUSE TV • Created social media plans for key accounts and prospective clients • Fielded new business opportunities • Maintained client-agency relationships with editors and bloggers at top online resources • Interfaced with media buying and design teams to develop successful integrated campaigns • Managed a team of 15 junior staff members and interns



Docurama Films; A division of New Video

• Greater New York City Area

• Social Media Specialist - Freelance

  • 2007 - 2009

  Media Partners: MySpace, AOL, MTV (TV and Online), Yahoo!, AICN, NY1, Gibson Guitars • Organized NYC & LA Press Junkets and Screenings (print and online media) • Managed social networking profiles for “Air Guitar Nation” first in-theatre film • Identified opportunities for sponsorship, partnerships and marketing tactics • Secured non-paid promotion and giveaway opportunities Media Partners: MySpace, AOL, MTV (TV and Online), Yahoo!, AICN, NY1, Gibson Guitars • Organized NYC & LA Press Junkets and Screenings (print and online media) • Managed social networking profiles for “Air Guitar Nation” first in-theatre film • Identified opportunities for sponsorship, partnerships and marketing tactics • Secured non-paid promotion and giveaway opportunities



Mammoth Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Online Publicity Manager

  • 2006 - 2007

  MGM Films, Miramax, IFC, Sundance, Showtime, Weinstein Company • Developed online marketing and publicity campaigns for entertainment and film clients • Managed social media channels for all clients • Liaison with web developers, project managers, and members of the marketing team • Arranged cross promotions with third party sponsors MGM Films, Miramax, IFC, Sundance, Showtime, Weinstein Company • Developed online marketing and publicity campaigns for entertainment and film clients • Managed social media channels for all clients • Liaison with web developers, project managers, and members of the marketing team • Arranged cross promotions with third party sponsors