Tomás Criado

CEO & Co Founder at EPICAL
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Contact Information
us****@****om
(386) 825-5501
Location
Argentina, AR
Languages
  • Inglés Professional working proficiency
  • Portugués Elementary proficiency

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Felipe Fernández Escalante

Tomás es un ejemplo de emprendedor y éxito, y como tal, lo expande a las personas con las que trabaja. Coordinador de varios equipos y proyectos de suma responsabilidad siempre supo manejar cualquier situación de forma exitosa.

Debora Lambrechts

Tomás sabe trabajar en equipo y lleva sus tareas con responsabilidad y dedicación. Es pro activo, buen líder y excelente compañero. Trabajar con él, es un placer!

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Experience

    • United States
    • Technology, Information and Media
    • 1 - 100 Employee
    • CEO & Co Founder
      • Oct 2015 - Present

      Epical - Brand and Consumer Intelligence Startup | Brandwatch Official Partner. - Leading the Business Development in USA, Spain & Latin America. - Leading the organization's vision, mission, and overall direction. - Leading the development and implementation of the overall organization's strategy. - Overseeing the complete operation of the company. - Evaluating the success of the company in reaching its goals. - Defining the expansion strategy. Our Clients: IDB (Interamerican Development Bank), Mastercard Global, Mastercard LAC, Warner, Mastercard Brasil, Natura, Novo Nordisk (Regional), Movistar, Weber Saint Gobain, KPMG, Arcor, Brinks, Coelsa, Arcos Dorados AR, SLAD & NOLAD, Dakar, Simplex Group and more. www.epical.digital www.grupooxean.com Show less

    • United States
    • International Trade and Development
    • 700 & Above Employee
    • Consultant
      • Jun 2021 - Present

    • Individual and Family Services
    • Co-Founder
      • Dec 2016 - Dec 2018

      Leaded a team of five. GuauSurfing was a marketplace platform that acted as a link between hosters and owners to host pets while their owners traveled. After more than a year and a half, we found no market-fit. We pivoted and launched GuauBOX, a subscription service that delivered boxes full of various toys and items for pets every month. GuauBOX was successful until Argentina's economic crash, which made us lose 90% of our clients within two months and forced us to close after no soon recovery. Ended break-even. Show less

    • Argentina
    • Technology, Information and Internet
    • Co-Founder & CMO
      • Jul 2011 - Jul 2015

      Start up. Current finalist of the OpenApp 2012 contest of Telefonica and movistar. We connect those who can fulfill a dream with those who need to fulfill it. Corporate Social Responsibility Platform that unites Companies with NGOs. In charge of: - MKT plan. - Strategic Alliances. - Contents. - Press & Communication. www.gibeet.com Start up. Current finalist of the OpenApp 2012 contest of Telefonica and movistar. We connect those who can fulfill a dream with those who need to fulfill it. Corporate Social Responsibility Platform that unites Companies with NGOs. In charge of: - MKT plan. - Strategic Alliances. - Contents. - Press & Communication. www.gibeet.com

    • Argentina
    • Advertising Services
    • 1 - 100 Employee
    • Head Of Digital Marketing LATAM
      • Aug 2012 - Jan 2015

      Strategic manager of Regional digital communication for Adidas LATAM (Argentina, Chile, Uruguay, Peru, Colombia, Paraguay, Venezuela, Ecuador, Costa Rica, Puerto Rico, Panama).- Coordination and leadership of Digital team for LATAM.- Design of strategy and brand identity in social networks at the regional level.-Regional reports & Analytics- Training and supervision of Adidas CMs in the different business units of the agency (Colombia Mexico).Accounts and pages:-adidas Football.-adidas Running. -adidas Originals-adidas Women. -adidas Outdoor.-@adidaslatam (regional account)-@adidasAR-@adidasPE-@adidasMX-@adidasAR (Instagram).Events:-World Cup Brazil 2014-Lollapalooza Argentina-Rosario 21K Marathon (2013-2014).-Race of Nations (2013-2014).-adidas Originals events (2012-2013-2014). Show less

    • Social Media Manager for Latinamerica
      • Jan 2013 - Aug 2013

      Regional Social Media Management for the following countries: Argentina, Chile, Uruguay, Peru, Colombia, Venezuela, Ecuador, Costa Rica, Puerto Rico, Panama).-adidas Football.-adidas Running. -adidas Originals-adidas Women. -adidas Outdoor.-@adidaslatam (regional account)-@adidasPE. Tasks: - Strategy planning.- Definition of objectives and KPI's.- Analysis and evaluation of results.- Development of creative proposals and actions.- Regional content generation.-Generation of regional reports and statistics.Previously:Social Media Manager adidas Football Specialist (regional - Latin America).-Regional Strategy Planning.-Content generation for regional Adidas football activations.- Analysis & Reporting Show less

    • SM Manager
      • Feb 2011 - Dec 2012

      CM adidas football/running Argentina. Local pages: adidas AFA, adidas FCF, adidas FVF, adidas Leonas. Twitter @adidasPE. -Content generation-Generation of reports and statistics-Presentation of creative proposals-Strategy planning and objectives in social networks.

    • Marketing Associate
      • Sep 2010 - Dec 2011

    • Brazil
    • Entertainment Providers
    • 100 - 200 Employee
    • Staff
      • Dec 2008 - Jul 2011

    • Argentina
    • Newspaper Publishing
    • 700 & Above Employee
    • Periodista
      • Aug 2009 - Nov 2010

    • Independiente - Producción
      • Mar 2010 - Jul 2010

      Production Team member for documentar “El Servicio Militar Obligatorio: ¿la solución?”, supervised by former Bernardo Neustadt Producer and jounarlist y Clara Mariño. 2° Award XXI Muestra Anual de la Universidad Católica Argentina Production Team member for documentar “El Servicio Militar Obligatorio: ¿la solución?”, supervised by former Bernardo Neustadt Producer and jounarlist y Clara Mariño. 2° Award XXI Muestra Anual de la Universidad Católica Argentina

Education

  • Pontificia Universidad Católica Argentina
    Licenciatura en Comunicacion Periodistica, Comunicación, general
    2007 - 2011

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