Ross T. Laff
Channel Sales Manager at Anchor- Claim this Profile
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English Native or bilingual proficiency
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Bio
Rich Rybar
I had the pleasure of working with Ross in 2022 during my time at Sentinel Technologies, and I must say, he is unlike any other channel manager I've had the privilege of collaborating with. Ross did not waste any time with vendor jargon, he took the time to understand my strengths, the technologies I specialized in and my sales focus. With this insightful knowledge, Ross came up with innovative ideas to integrate his solutions with the ones I offered, enabling me to expand my client base and drive revenue growth for both myself and the company. His dedication to nurturing partnerships and his unwavering availability, whenever needed, truly set him apart. Ross is the epitome of professionalism and creativity when it comes to identifying new avenues for collaboration and seizing opportunities to secure wins with new clients. From day one, we fostered a business relationship that was not only prosperous, but also immensely enjoyable. I can wholeheartedly say that I'd be thrilled to work with Ross again, regardless of where his career takes him. He is a true asset to any team or organization fortunate enough to leverage his business expertise and information technology foundation.
Sherryl Clay
I had the distinct privilege of working with Ross during my tenure at BlueVoyant. I found him to be the consummate professional, always bringing his very best to the North Central channel marketing team. He was instrumental in achieving phenomenal results in his region, generating awareness and delivering both partner and field marketing pipeline goals. Working with him was a true pleasure, and I would welcome the opportunity to work with him again. Without reservation, I recommend him for any opportunity he may seek.
Rich Rybar
I had the pleasure of working with Ross in 2022 during my time at Sentinel Technologies, and I must say, he is unlike any other channel manager I've had the privilege of collaborating with. Ross did not waste any time with vendor jargon, he took the time to understand my strengths, the technologies I specialized in and my sales focus. With this insightful knowledge, Ross came up with innovative ideas to integrate his solutions with the ones I offered, enabling me to expand my client base and drive revenue growth for both myself and the company. His dedication to nurturing partnerships and his unwavering availability, whenever needed, truly set him apart. Ross is the epitome of professionalism and creativity when it comes to identifying new avenues for collaboration and seizing opportunities to secure wins with new clients. From day one, we fostered a business relationship that was not only prosperous, but also immensely enjoyable. I can wholeheartedly say that I'd be thrilled to work with Ross again, regardless of where his career takes him. He is a true asset to any team or organization fortunate enough to leverage his business expertise and information technology foundation.
Sherryl Clay
I had the distinct privilege of working with Ross during my tenure at BlueVoyant. I found him to be the consummate professional, always bringing his very best to the North Central channel marketing team. He was instrumental in achieving phenomenal results in his region, generating awareness and delivering both partner and field marketing pipeline goals. Working with him was a true pleasure, and I would welcome the opportunity to work with him again. Without reservation, I recommend him for any opportunity he may seek.
Rich Rybar
I had the pleasure of working with Ross in 2022 during my time at Sentinel Technologies, and I must say, he is unlike any other channel manager I've had the privilege of collaborating with. Ross did not waste any time with vendor jargon, he took the time to understand my strengths, the technologies I specialized in and my sales focus. With this insightful knowledge, Ross came up with innovative ideas to integrate his solutions with the ones I offered, enabling me to expand my client base and drive revenue growth for both myself and the company. His dedication to nurturing partnerships and his unwavering availability, whenever needed, truly set him apart. Ross is the epitome of professionalism and creativity when it comes to identifying new avenues for collaboration and seizing opportunities to secure wins with new clients. From day one, we fostered a business relationship that was not only prosperous, but also immensely enjoyable. I can wholeheartedly say that I'd be thrilled to work with Ross again, regardless of where his career takes him. He is a true asset to any team or organization fortunate enough to leverage his business expertise and information technology foundation.
Sherryl Clay
I had the distinct privilege of working with Ross during my tenure at BlueVoyant. I found him to be the consummate professional, always bringing his very best to the North Central channel marketing team. He was instrumental in achieving phenomenal results in his region, generating awareness and delivering both partner and field marketing pipeline goals. Working with him was a true pleasure, and I would welcome the opportunity to work with him again. Without reservation, I recommend him for any opportunity he may seek.
Rich Rybar
I had the pleasure of working with Ross in 2022 during my time at Sentinel Technologies, and I must say, he is unlike any other channel manager I've had the privilege of collaborating with. Ross did not waste any time with vendor jargon, he took the time to understand my strengths, the technologies I specialized in and my sales focus. With this insightful knowledge, Ross came up with innovative ideas to integrate his solutions with the ones I offered, enabling me to expand my client base and drive revenue growth for both myself and the company. His dedication to nurturing partnerships and his unwavering availability, whenever needed, truly set him apart. Ross is the epitome of professionalism and creativity when it comes to identifying new avenues for collaboration and seizing opportunities to secure wins with new clients. From day one, we fostered a business relationship that was not only prosperous, but also immensely enjoyable. I can wholeheartedly say that I'd be thrilled to work with Ross again, regardless of where his career takes him. He is a true asset to any team or organization fortunate enough to leverage his business expertise and information technology foundation.
Sherryl Clay
I had the distinct privilege of working with Ross during my tenure at BlueVoyant. I found him to be the consummate professional, always bringing his very best to the North Central channel marketing team. He was instrumental in achieving phenomenal results in his region, generating awareness and delivering both partner and field marketing pipeline goals. Working with him was a true pleasure, and I would welcome the opportunity to work with him again. Without reservation, I recommend him for any opportunity he may seek.
Experience
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Anchor
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United States
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Computer and Network Security
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1 - 100 Employee
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Channel Sales Manager
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2022 - Present
Start-Up SaaS data protection IT security solution Initiating and developing a comprehensive channel program from scratch for an emerging SaaS solution startup, focusing on fostering partner success and driving company growth. Start-Up SaaS data protection IT security solution Initiating and developing a comprehensive channel program from scratch for an emerging SaaS solution startup, focusing on fostering partner success and driving company growth.
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BlueVoyant
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United States
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Computer and Network Security
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400 - 500 Employee
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North Central Channel
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2021 - 2022
SaaS Solution Specializing in MDR, 3PR and DRP • Expanded the North Central Channel Territory from an initial two partners to secure numerous new partnerships, resulting in substantial revenue growth and increased channel pipeline revenue from $0 to over $6.3M within the first three quarters. SaaS Solution Specializing in MDR, 3PR and DRP • Expanded the North Central Channel Territory from an initial two partners to secure numerous new partnerships, resulting in substantial revenue growth and increased channel pipeline revenue from $0 to over $6.3M within the first three quarters.
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Centrify Corporation
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United States
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Software Development
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1 - 100 Employee
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Regional Sales & Channel Manager
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2019 - 2021
Privileged Access Management Vendor - Presidents Club 2019 & 2020 • Recruited to revamp the channel program across various regions and national resellers, successfully increasing sourced deals by 140% Privileged Access Management Vendor - Presidents Club 2019 & 2020 • Recruited to revamp the channel program across various regions and national resellers, successfully increasing sourced deals by 140%
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Pluribus Networks
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United States
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Computer Networking Products
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1 - 100 Employee
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Regional Enterprise Sales & Partner Manager
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2017 - 2018
A next-generation SDN and Open Networking solution. • Successfully developed channel partnerships across four regions, transforming a nonexistent base into a seven-figure pipeline, resulting in consistent quarter-over-quarter sales revenue growth. A next-generation SDN and Open Networking solution. • Successfully developed channel partnerships across four regions, transforming a nonexistent base into a seven-figure pipeline, resulting in consistent quarter-over-quarter sales revenue growth.
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WWPASS
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United States
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Computer and Network Security
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1 - 100 Employee
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Regional Enterprise Sales Manager
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2014 - 2016
Startup Information Access and Authentication Management Software. - Presidents Club 2015 & 2016 • Generated new sales revenue worth over $1.5M at three Fortune 500 companies within the initial 120 days, and exceeded sales quotas by over 200% in the first year, despite the absence of marketing, a sales team, or sales support. Startup Information Access and Authentication Management Software. - Presidents Club 2015 & 2016 • Generated new sales revenue worth over $1.5M at three Fortune 500 companies within the initial 120 days, and exceeded sales quotas by over 200% in the first year, despite the absence of marketing, a sales team, or sales support.
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Hewlett Packard Enterprise / Aruba Networks
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Central Region - US
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Central Region Enterprise Sales & Partner Manager
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2011 - 2014
Leading vendor of enterprise network security solutions. (ArcSight, Fortify & Tipping Point) - Presidents Club 2012, 2013, 2014 • Surpassed sales targets by 400% increase in sales revenue, delivering $10.4M against a $2.5M quota, marking a significant improvement over previous years’ sales in the Central Region. Leading vendor of enterprise network security solutions. (ArcSight, Fortify & Tipping Point) - Presidents Club 2012, 2013, 2014 • Surpassed sales targets by 400% increase in sales revenue, delivering $10.4M against a $2.5M quota, marking a significant improvement over previous years’ sales in the Central Region.
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Check Point Software Technologies Ltd
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United States
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Computer and Network Security
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700 & Above Employee
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Named Account & Regional Channel Manager
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2006 - 2011
Top Network Security solutions vendor that is implemented in all of the Fortune 100 companies. - Presidents Club 2007, 2008, 2009, 2010 • Achieved over $4,000,000 in revenue growth, consistently exceeding annual quota goals by 130% to 200%. • Regularly secured new high-value logo opportunities against renowned competitors and retained clients considering competitor alternatives, attributing success to delivering exceptional service and support as per client requirements Top Network Security solutions vendor that is implemented in all of the Fortune 100 companies. - Presidents Club 2007, 2008, 2009, 2010 • Achieved over $4,000,000 in revenue growth, consistently exceeding annual quota goals by 130% to 200%. • Regularly secured new high-value logo opportunities against renowned competitors and retained clients considering competitor alternatives, attributing success to delivering exceptional service and support as per client requirements
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Education
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University of Illinois Chicago
Bachelor of Arts - BA -
Hofstra University
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