Experience

WIDOW GAMES

• Argentina
• Computer Games
• 1 - 100 Employee

• Chief Marketing Officer

  • Sep 2022 - Present

  Buenos Aires Province, Argentina As a Chief Marketing Officer (CMO), I am responsible for driving sustainable growth for Widow Games mobile & Web 3 games through the development and execution of comprehensive marketing strategies. My key areas of focus include user acquisition, brand building, and business development. I have expertise in identifying and implementing effective tactics for user acquisition, including paid advertising, social media marketing, and influencer partnerships. I also lead efforts to build brand… Show more As a Chief Marketing Officer (CMO), I am responsible for driving sustainable growth for Widow Games mobile & Web 3 games through the development and execution of comprehensive marketing strategies. My key areas of focus include user acquisition, brand building, and business development. I have expertise in identifying and implementing effective tactics for user acquisition, including paid advertising, social media marketing, and influencer partnerships. I also lead efforts to build brand awareness through targeted marketing campaigns and public relations. In addition to driving user acquisition and building brand awareness, I also lead efforts to develop and nurture an active community on social media and crowdfunding platforms. I work closely with other teams such as product development and customer service to ensure a consistent and cohesive brand experience. I have a deep understanding of the blockchain gaming ecosystem, and I am familiar with the key players, trends, and challenges in this space. I have experience in creating marketing campaigns that resonate with the blockchain gaming communities and have a good track record of success in generating interest, engagement and adoption of blockchain-based games. As CMO, I am leading the marketing team and managing budgets to ensure effective and efficient execution of marketing campaigns. I am also monitoring and analyzing industry trends and competitor activity to inform marketing strategy. Show less



SearchMAS

• Spain
• Marketing Services
• 1 - 100 Employee

• Growth Manager

  • Jul 2021 - Oct 2022

  Buenos Aires, Buenos Aires Province, Argentina Helped multi-location brands in Latam and Spain grow through local marketing. Increasing online visibility of their branch network, enhancing customer experience (CX) from online discovery to offline sales, optimizing their local content and managing their local ads. Designed and implemented lead generation and account based marketing strategies across Marketing, Pre-Sales and Sales. Developing the outbound and inbound sales team, in order to build long-lasting relationships with our… Show more Helped multi-location brands in Latam and Spain grow through local marketing. Increasing online visibility of their branch network, enhancing customer experience (CX) from online discovery to offline sales, optimizing their local content and managing their local ads. Designed and implemented lead generation and account based marketing strategies across Marketing, Pre-Sales and Sales. Developing the outbound and inbound sales team, in order to build long-lasting relationships with our customers through acquisition, success, retention, up-selling and cross-selling. Defining Growth team’s OKRs. Developed and executed SearchMAS’ business plan, combining performance marketing with branding to drive growth. Generating Sales Qualified Leads (SQL) and pipelines, at solid ROI. Leading the analysis of the performance of sales’ channels, conversion rate, and data-driven opportunities. Led growth marketing initiatives, distributing the budget among different acquisition channels, such as Google, Facebook, Youtube, LinkedIn, Landing Pages and Email Marketing, to ensure the effectiveness of the marketing communications Evangelized Latam market on Local Marketing & Omnichannel Customer Experience, driving strong brand visibility and recognition within these topics. Keeping myself updated on the latest trends and updates of Google Business Profile (Ex-Google My Business) and other relevant tools. SearchMAS is a local marketing management and monitoring tool that helps business and franchise owners as well as their marketing managers to work with local SEO and SEM easily. In simple steps through a mobile app, it allows you to choose the best actions and budget according to your business to increase visits to your premises. With SearchMAS you will easily understand concepts that were previously only for experts: you will be able to know how your potential clients find you, analyze your performance, save time, money and become a specialist in local marketing. Show less



Whatever TV

• Argentina
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Marketing Director

  • Mar 2021 - Jul 2021

  Buenos Aires, Buenos Aires Province, Argentina Developed Whatever TV, the first-ever multimedia digital network, global media ecosystem strategy including Digital Media, Social Media (Instagram, Facebook, YouTube, Twitter, Twitch, Discord, Reddit and Spotify), OTT, influencers, and experiential marketing. Lead the implementation of the Brand strategy and Marketing plans for Whatever TV in Latin America (Spanish speaking countries). Overseeing the implementation of the Brand Identity across our pillars of news, entertainment, music… Show more Developed Whatever TV, the first-ever multimedia digital network, global media ecosystem strategy including Digital Media, Social Media (Instagram, Facebook, YouTube, Twitter, Twitch, Discord, Reddit and Spotify), OTT, influencers, and experiential marketing. Lead the implementation of the Brand strategy and Marketing plans for Whatever TV in Latin America (Spanish speaking countries). Overseeing the implementation of the Brand Identity across our pillars of news, entertainment, music, sports, and kids. Identifying and potentiating opportunities to engage with the audiences in order to increase brand awareness and achieve digital & social KPI’s. Designing the media and content strategies of our products together with our advertisers’ multiple brands. Leveraging existing owned digital platforms and social media channels to cultivate an audience and build a community. Manage the marketing budget, using data, analytics and insights to measure marketing effectiveness and impact. Defining and prioritizing Brand and Performance marketing campaigns. Creating and executing innovative 360 marketing campaigns including TV, OOH, Print and Radio as well as 100% digital advertising across all major digital platforms and publishers, social media, influencers, and multi-platform creative content development. Partnered with regional brands and agencies to produce tailor made creative branded content for Social Media. Developing and executing proposals, negotiating deals, and ensuring media reach and engagement through owned, earned and bought media. Partner with Ad Sales, PR, Programming, Production, among other departments across a highly matrixed organization to leverage synergy-marketing opportunities. Lead, coach and develop the Marketing & Digital Department. Implementing a strong entrepreneurial and collaborative culture. Show less



Fooditec

• Argentina
• IT Services and IT Consulting

• Co-Founder

  • Mar 2020 - Dec 2020

  Buenos Aires Province, Argentina Fooditec is a web-based menu that allows restaurant's customers to browse, order and pay without the need of an app. Helping Restaurant's tech revolution. Increasing 30% table turns, eliminating waiting times. Increasing the average ticket 20% through attractive pictures, cross-selling and up-selling. Eliminating 90% of human errors, by automatisation of the ordering process. Enhancing Customer Experience in every touchpoint of the Customer Journey.



Atrim Global

• Argentina
• Construction
• 100 - 200 Employee

• Marketing Coordinator

  • Mar 2016 - Jul 2019

  Buenos Aires, Argentina Led the implementation of Atrim’s brand strategy and marketing plans in Latin America. Developing brand awareness in final consumers (B2C), architects and distribution partners (B2B) by launching unique high-impact marketing communications campaigns from inception to completion, combining digital advertising (with emphasis in SEM, SEO, Emailing and social media) and offline media together ATL & BTL (coordinating events and Trade shows at a Regional level). Achieving +300% growth in EBITDA… Show more Led the implementation of Atrim’s brand strategy and marketing plans in Latin America. Developing brand awareness in final consumers (B2C), architects and distribution partners (B2B) by launching unique high-impact marketing communications campaigns from inception to completion, combining digital advertising (with emphasis in SEM, SEO, Emailing and social media) and offline media together ATL & BTL (coordinating events and Trade shows at a Regional level). Achieving +300% growth in EBITDA, +1500% growth in traffic to the website, generating +300K quality leads. Efficiently handled Atrim’s rebranding in Latam, managing a limited budget, collaborating with UK and Australia. Developing a consistent message and customer experience through traditional retailers (+2000 POS in 8 countries) and online platforms. Started operations in 3 new markets. Launched and sustained +100 products and managed +2000 SKUs. Increasing customers' engagement through the production of innovative and creative multi-platform content, developing influencers campaigns and coordinating PR & Media Agency, maximising exposure through owned, earned and paid media. Other Skills: - Google Analytics - Google Search Console - Google Trends - Content Marketing - Video Edition - Multimedia marketing campaigns - Social Media Campaigns - Facebook Ads - Youtube Ads - Instagram Ads - SEO - SEM Show less



Fox International Channels (FIC)

• Entertainment Providers
• 200 - 300 Employee

• Affiliate Marketing Coordinator

  • May 2012 - Mar 2015

  Buenos Aires Developed and implemented the marketing strategy, high-impact marketing plans, end-to-end growth marketing initiatives, original content campaigns and disruptive promotional activations, all aligned with the general business strategy. Driving subscribers’ acquisition, retention and awareness of FOX Premium Channels. Negotiating and building strong partnerships with MSOs, duplicating media investment. Successfully launched FOX premium product FOX + and its digital product FOX Play (VOD… Show more Developed and implemented the marketing strategy, high-impact marketing plans, end-to-end growth marketing initiatives, original content campaigns and disruptive promotional activations, all aligned with the general business strategy. Driving subscribers’ acquisition, retention and awareness of FOX Premium Channels. Negotiating and building strong partnerships with MSOs, duplicating media investment. Successfully launched FOX premium product FOX + and its digital product FOX Play (VOD streaming service) within Multiple System Operators (MSOs) of the South Cone Region. Delivering unique and valuable marketing communications by partnering with a broad range of internal and external stakeholders and multidisciplinary teams. Crafting presentations to all levels of the organisation. Worked closely with the Regional Sales team, developing innovative commercial opportunities and leveraging synergies with MSOs. Training +5000 people of inbound, outbound and retail sales teams.

• Commercial Analyst- Premium Channels

  • Oct 2011 - May 2012

  Buenos Aires Implemented creative growth and engagement tactics for FOX premium subscribers, increasing the customer lifecycle. Reducing 15% the churn rate. Working in a complex matrixed environment and managing multiple stakeholders. Utilised data, analytics and insights to measure marketing effectiveness. Developing my analytical skills and strategic thinking, creating reports that effectively communicate status and KPIs of projects to determine the success of strategies and to refine methodologies for… Show more Implemented creative growth and engagement tactics for FOX premium subscribers, increasing the customer lifecycle. Reducing 15% the churn rate. Working in a complex matrixed environment and managing multiple stakeholders. Utilised data, analytics and insights to measure marketing effectiveness. Developing my analytical skills and strategic thinking, creating reports that effectively communicate status and KPIs of projects to determine the success of strategies and to refine methodologies for measuring impact of all commercial and marketing efforts. Analysed consumer, competition, and industry trends to help Top Management made strategic business decisions.



Heca Global S.A

• Medical Equipment Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Jun 2010 - Dec 2010

  Buenos Aires Effectively launched and sustained 10 new neurosurgical products. Supervised and trained a 5 people sales management team. Selected and successfully implemented an ERP Software. Monitored company’s P&L and Cash Flow. Conducted a market analysis to understand the needs of our buyer persona.



Snow Valley Mountain Resort

• Work & Travel Program

  • Dec 2009 - Mar 2010

  Running Springs, California, USA International work experience in the Tourism industry.



Revista Mercado

• Argentina
• Online Audio and Video Media
• 1 - 100 Employee

• Marketing Assistant

  • Feb 2009 - Dec 2009

  Buenos Aires, Argentina Coordinated Customer Relationship Management (CRM) strategy implementation. Managing the relationship with subscribers and assisting with Customer Services' operations. Solving incidents and taking care of customer satisfaction. Developed creative copywriting for mailing and e-mailing growth marketing campaigns, and other direct marketing tactics. Organised stands in trade shows and coordinated merchandising production. IT Skills: - Microsoft Office - Microsoft Word -… Show more Coordinated Customer Relationship Management (CRM) strategy implementation. Managing the relationship with subscribers and assisting with Customer Services' operations. Solving incidents and taking care of customer satisfaction. Developed creative copywriting for mailing and e-mailing growth marketing campaigns, and other direct marketing tactics. Organised stands in trade shows and coordinated merchandising production. IT Skills: - Microsoft Office - Microsoft Word - Microsoft Excel - Microsoft Powerpoint Show less