Devan M.

Marketing Specialist at IRVINE PARK RAILROAD
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Contact Information
us****@****om
(386) 825-5501
Location
Orange, California, United States, US

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Kristen Troxell

Devan and I were placed in the same group for our Applied Senior Project Seminar. We were a group of six women who had no prior work experience with one another. Our objective was to create a marketing plan for the high-heel start up company, Pashion Footwear. Given the pandemic, all Cal Poly students were required to work remotely. Being a co-lead with Devan was seamless. Even after she was done with her parts of the group project, she would always go out of her way to offer a hand to any other teammates who needed help completing their parts. Devan will adapt and succeed in any environment she is put in, whether it is fast-paced, collaborative, or individually-based. It was an honor to work with Devan because she is reliable, hardworking, and a wonderful leader.

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Experience

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Marketing Specialist
      • Jul 2021 - Present

      -Execute all design projects including annual calendar, rack cards, banners, flyers, etc. -Plan and design all email marketing newsletters -Create organic and paid content and maintain presence on social media including Instagram, Facebook and TikTok -Photograph events for use in email marketing and social media -Maintain brand voice through all platforms -Monitor Google My Business & Yelp for Business -Analyze coupon usage from email marketing & Google Ads to determine efficacy -Update website with photos and timely information Show less

    • United States
    • Real Estate
    • 700 & Above Employee
    • Marketing Administrator
      • Sep 2020 - Jul 2021

      -Curate social media content to display 180+ retailers at the Brea Mall and drive traffic -Develop tenant relationships to encourage communication on retailer deals, job postings, etc. -Oversee Simon Gift Card program for Brea Mall that generated $2.5m in Q4 2020 ensuring AML and Regulatory procedures, reconciling sales data, & organizing vast backstock -Ensure updated directories and website with events, deals, new openings, and new store features -Actively assist Director of Marketing & Business Development and gain understanding of budget forecasting Show less

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Marketing Assistant
      • Sep 2019 - Jun 2020

      -Implemented automation system to process commerce -Quickly learned Squarespace to create and edit two new websites -Developed marketing strategy for DVD release and two film launches -Designed weekly marketing collateral for film festivals & social media -Implemented automation system to process commerce -Quickly learned Squarespace to create and edit two new websites -Developed marketing strategy for DVD release and two film launches -Designed weekly marketing collateral for film festivals & social media

  • N/A
    • Arroyo Grande
    • Nanny
      • Jun 2018 - Aug 2018

      -Full-time nanny for 2 boys, aged 6 and 10 -Closely monitored 6-year-old’s wellness as he was undergoing cancer treatment -Carefully managed medication, contact with germs, and symptoms that required heightened awareness to detail -Full-time nanny for 2 boys, aged 6 and 10 -Closely monitored 6-year-old’s wellness as he was undergoing cancer treatment -Carefully managed medication, contact with germs, and symptoms that required heightened awareness to detail

    • United States
    • Higher Education
    • 700 & Above Employee
    • Assistant for Payroll Coordinator
      • Aug 2017 - Jun 2018

      -Assistant to Administrative & Payroll Coordinator -Data entry for 70+ employee’s hours & time off for 11 months -Composed individual reports regarding excessive time off to provide to managers in Excel -Assistant to Administrative & Payroll Coordinator -Data entry for 70+ employee’s hours & time off for 11 months -Composed individual reports regarding excessive time off to provide to managers in Excel

  • Collection's Clothing
    • Pismo Beach, CA
    • Sales Floor Associate
      • Nov 2014 - Aug 2016

      -Sales associate at women's boutique -Regulated vast backstock to promote organization and efficiency -Facilitated an exciting shopping experience for women of all ages -Sales associate at women's boutique -Regulated vast backstock to promote organization and efficiency -Facilitated an exciting shopping experience for women of all ages

Education

  • California Polytechnic State University-San Luis Obispo
    Bachelor's degree, Business Administration and Management, Marketing
    2016 - 2020
  • Chiang Mai University
    2018 - 2018
  • Central Coast New Tech High School
    High School Diploma
    2012 - 2016

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