Director of Product Marketing

• 2023 - Present

Director of Product Marketing

• Jul 2022 - Jan 2023

AI/ML based Cloud Governance platform. The platform helps companies understand & optimize their cloud spend, security posture, and compliance needs (FinOps, SecOps, CloudOps). It includes products focused on workload assessment. The platform uses Artificial Intelligence & Machine Learning (AI/ML) for cost anomaly detection, forecasting, etc. * Monthly product release * Market analysis - especially about targeting Kubernetes * Built Competitive analysis content * Understanding our differentiators * Content creation * Analysis of Kubernetes integration

Global Director of Product Marketing

• 2019 - Jul 2022

Java-based platform that generates microservices from on-prem applications to help companies in their digital transformation processes.. Products are available as SaaS. I worked on product messaging, market analysis, case studies, and sales enablement. * Developed the product vision and outbound messaging including targeted personas * Built architecture as part of BIAN (Banking Industry Architecture Network) working groups * Wrote the content for our whole set of websites * Owned a webinar series about the product targeted at various groups * Owned technical sales enablement - including competitive analysis * Led analyst relations

Mentor

• 2018 - 2019

Consult early stage startups with * Building roadmaps * Prioritization * Finding first customers * Ideation * Content creation Consult early stage startups with * Building roadmaps * Prioritization * Finding first customers * Ideation * Content creation

Principal Product Manager

• 2015 - 2017

Product Manager for the Dynamic Analysis and Debugging products at Rogue Wave Software. These products help developers debug complex, multi-threaded products easily. They traditionally support the HPC (High Performance Computing) industry and a new product targets the consumer industry. * Led a pricing consolidation effort across all the product divisions * Collaborated with the agile development teams to set their epic and stories * Supported sales in closing with increased deal sizes - Developed an enterprise pricing model * Led analysts discussions to make sure the product and solutions are positioned correctly * Talked to customers to understand their needs

Senior Product Marketing Manager

• May 2014 - 2015

My focus areas are software monetization as well as the Internet of Things (IoT). I work on managing product releases, producing technical content for the website, writing articles, publishing blog entries, and presenting webinars. * Work closely with Product Managers on all aspects of product releases * Support sales in creating content they need to help close deals * Products released as Cloud and On-Premises versions * Products help with security and compliance concerns My focus areas are software monetization as well as the Internet of Things (IoT). I work on managing product releases, producing technical content for the website, writing articles, publishing blog entries, and presenting webinars. * Work closely with Product Managers on all aspects of product releases * Support sales in creating content they need to help close deals * Products released as Cloud and On-Premises versions * Products help with security and compliance concerns

Senior Product Manager – Agile and Embedded Dev

• Jan 2014 - Apr 2014

Worked closely with customers to understand their agile development needs especially with a focus on building embedded systems. Turned these needs into requirements that helped drive product development and also into thought leadership collateral. * Keynoted 2 medical device seminars in the Netherlands resulting in whitespace deals.* Developed agile messaging enabling federal sellers to target new customers.* Managed development of ALM web and eclipse based platform

Senior Product Manager - Electronics Industry

• Feb 2010 - Jan 2014

Developed strategies to enhance offering in targeting specific customer needs. Leveraged direct customer and prospect discussions, as well as intelligence data analyzing industry trends. Passed requests into development and also led worldwide field enablement and training. Consulted with analysts to drive business focus. Drove pipeline from initial lead to final deal.* Grew sales to over $100M per year, representing an average 15% per year.* Led industry specific offerings through IBM product development process - Electronics Design: Supporting HW and SW integrations - Medical Devices: Compliance to FDA and IEC standards - e-signature as well as IEC 62304 - Created first industry customer panel for IBM Rational - Consumer Electronics – Specific messaging about agile development and testing* Authored thought leadership collateral for sales teams and customers - Webinars and podcasts, whitepapers and articles - Social Media: blogs, Tweets

Product Manager

• Oct 2008 - Feb 2010

Manage the Product Line, Testing, and Consumer Electronic industries for the Modeling Division of Rational in inside IBM. This includes bringing products to market, analyzing where to sales, writing technical articles, supporting sales, and any other roles needed to successfully sell the products into these markets.

Senior Alliance Manager

• 2005 - 2008

Worked closely with technology partners to create and market integrations between our products and then drive business through those solutions and fill out our joint portfolio. Supported partners as we transitioned through 2 acquisitions and made sure everything we did still focused on growing the bottom line even as engagement rules changed. Worked closely with technology partners to create and market integrations between our products and then drive business through those solutions and fill out our joint portfolio. Supported partners as we transitioned through 2 acquisitions and made sure everything we did still focused on growing the bottom line even as engagement rules changed.

Technical Account Manager

• 1999 - 2006

Managed the technical needs of prospects and customers by helping them through their purchase and their use of products. This includes presenting to them, providing support, training, etc. Helped drive usage of our Modeling products by working closely with the customers and understanding their needs. Overall helped I-Logix grow as a business and consistently grow revenue each year. My region consistently met or exceeded its yearly growth expectations. 2 Years spent living and working abroad

Technical Support Manager

• 1994 - 1999

Support for an embedded real-time operating system (RTOS) and DOS-Extender along with managing a team of Technical Support Engineers. Support for an embedded real-time operating system (RTOS) and DOS-Extender along with managing a team of Technical Support Engineers.

Technical Support Manager

• 1993 - 1994

Co-Founder and Developer

• 1992 - 1994

Designed and built a product to help dentists comply to OSHA (Occupational and Safety Health Administration) requirements. OSHA was just starting to regulate dentists and they needed to understand how to comply. We built a database that helped them store their MSDS (Material Safety Data Sheet) and track everything they needed to comply with the new regulations. * Attended conferences to promote the product * Built an advertising campaign * Designed the requirements and built the product to meet them