Lex Gowans
Art Director at DayCloud Studios- Claim this Profile
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Bio
Django Greenblatt-Seay
Lex is a talented project manager, a proficient communicator and an inspired art/creative director. In the year I spent working with Lex, I observed her lead creative project teams to success time and time again. If Lex was at the helm, production, talent and client all understood their roles and responsibilities and were always put in a position to succeed. Lex adds social media content management and writing to her list of skills. She knows what's cool, and that's something I've seen missing in many others serving similar roles to Lex. My time with Lex was at the beginning of her career, and my observation is that she will be very successful in her future jobs and well loved and respected by her peers.
Raimondo Genna (he/him/his)
Lex Gowans is an amazing artist whose marketing work always has a compelling narrative. She is professional, forward thinking, and embodies the ideals of collaboration, creative problem solving, long term strategic thinking, and effective communication. I have had the good fortune to watch her develop these critical skills as she earned her BFA in Theatre Studies, with an emphasis in Directing at the University of South Dakota. During her time with us, she continued to develop her already pronounced sense of aesthetics while nurturing her storytelling techniques, to the point where she effectively and efficiently communicated core ideas in a very creative manner. As a director, she synthesized all the elements of theatrical design (setting, decor, costume, lighting, and sound) while collaborating with other designers, actors, and producers. And as a director, she continually leads her teams to tremendous storytelling artistry success. And as a theatre artist, she developed the extremely valuable ability to do more with less. And as a true professional, she has done so by meeting benchmarks, timelines, and budget. Since she has graduated from USD, I have had the great pleasure of watching her translate her amazing theatrical skills and artistry to the non-theatre professional world as she crafts marketing campaigns and narratives through various mediums, including social media, print, and video. It has been an honor to serve as Ms. Gowans's mentor and it has been my privilege to watch her grow and excel in her field. And any organization would be enriched with Ms. Gowans's passion, intelligence, vision, leadership, and artistry. Dr. Raimondo Genna | he/him/his Chair and Associate Professor Director of Graduate Studies Coordinator for BFA Theatre Studies Department of Theatre University of South Dakota 414 E. Clark Street Vermillion, SD 57069 605-658-3486 | www.usd.edu Raimondo.Genna@usd.edu www.usd.edu/theatre
Django Greenblatt-Seay
Lex is a talented project manager, a proficient communicator and an inspired art/creative director. In the year I spent working with Lex, I observed her lead creative project teams to success time and time again. If Lex was at the helm, production, talent and client all understood their roles and responsibilities and were always put in a position to succeed. Lex adds social media content management and writing to her list of skills. She knows what's cool, and that's something I've seen missing in many others serving similar roles to Lex. My time with Lex was at the beginning of her career, and my observation is that she will be very successful in her future jobs and well loved and respected by her peers.
Raimondo Genna (he/him/his)
Lex Gowans is an amazing artist whose marketing work always has a compelling narrative. She is professional, forward thinking, and embodies the ideals of collaboration, creative problem solving, long term strategic thinking, and effective communication. I have had the good fortune to watch her develop these critical skills as she earned her BFA in Theatre Studies, with an emphasis in Directing at the University of South Dakota. During her time with us, she continued to develop her already pronounced sense of aesthetics while nurturing her storytelling techniques, to the point where she effectively and efficiently communicated core ideas in a very creative manner. As a director, she synthesized all the elements of theatrical design (setting, decor, costume, lighting, and sound) while collaborating with other designers, actors, and producers. And as a director, she continually leads her teams to tremendous storytelling artistry success. And as a theatre artist, she developed the extremely valuable ability to do more with less. And as a true professional, she has done so by meeting benchmarks, timelines, and budget. Since she has graduated from USD, I have had the great pleasure of watching her translate her amazing theatrical skills and artistry to the non-theatre professional world as she crafts marketing campaigns and narratives through various mediums, including social media, print, and video. It has been an honor to serve as Ms. Gowans's mentor and it has been my privilege to watch her grow and excel in her field. And any organization would be enriched with Ms. Gowans's passion, intelligence, vision, leadership, and artistry. Dr. Raimondo Genna | he/him/his Chair and Associate Professor Director of Graduate Studies Coordinator for BFA Theatre Studies Department of Theatre University of South Dakota 414 E. Clark Street Vermillion, SD 57069 605-658-3486 | www.usd.edu Raimondo.Genna@usd.edu www.usd.edu/theatre
Django Greenblatt-Seay
Lex is a talented project manager, a proficient communicator and an inspired art/creative director. In the year I spent working with Lex, I observed her lead creative project teams to success time and time again. If Lex was at the helm, production, talent and client all understood their roles and responsibilities and were always put in a position to succeed. Lex adds social media content management and writing to her list of skills. She knows what's cool, and that's something I've seen missing in many others serving similar roles to Lex. My time with Lex was at the beginning of her career, and my observation is that she will be very successful in her future jobs and well loved and respected by her peers.
Raimondo Genna (he/him/his)
Lex Gowans is an amazing artist whose marketing work always has a compelling narrative. She is professional, forward thinking, and embodies the ideals of collaboration, creative problem solving, long term strategic thinking, and effective communication. I have had the good fortune to watch her develop these critical skills as she earned her BFA in Theatre Studies, with an emphasis in Directing at the University of South Dakota. During her time with us, she continued to develop her already pronounced sense of aesthetics while nurturing her storytelling techniques, to the point where she effectively and efficiently communicated core ideas in a very creative manner. As a director, she synthesized all the elements of theatrical design (setting, decor, costume, lighting, and sound) while collaborating with other designers, actors, and producers. And as a director, she continually leads her teams to tremendous storytelling artistry success. And as a theatre artist, she developed the extremely valuable ability to do more with less. And as a true professional, she has done so by meeting benchmarks, timelines, and budget. Since she has graduated from USD, I have had the great pleasure of watching her translate her amazing theatrical skills and artistry to the non-theatre professional world as she crafts marketing campaigns and narratives through various mediums, including social media, print, and video. It has been an honor to serve as Ms. Gowans's mentor and it has been my privilege to watch her grow and excel in her field. And any organization would be enriched with Ms. Gowans's passion, intelligence, vision, leadership, and artistry. Dr. Raimondo Genna | he/him/his Chair and Associate Professor Director of Graduate Studies Coordinator for BFA Theatre Studies Department of Theatre University of South Dakota 414 E. Clark Street Vermillion, SD 57069 605-658-3486 | www.usd.edu Raimondo.Genna@usd.edu www.usd.edu/theatre
Django Greenblatt-Seay
Lex is a talented project manager, a proficient communicator and an inspired art/creative director. In the year I spent working with Lex, I observed her lead creative project teams to success time and time again. If Lex was at the helm, production, talent and client all understood their roles and responsibilities and were always put in a position to succeed. Lex adds social media content management and writing to her list of skills. She knows what's cool, and that's something I've seen missing in many others serving similar roles to Lex. My time with Lex was at the beginning of her career, and my observation is that she will be very successful in her future jobs and well loved and respected by her peers.
Raimondo Genna (he/him/his)
Lex Gowans is an amazing artist whose marketing work always has a compelling narrative. She is professional, forward thinking, and embodies the ideals of collaboration, creative problem solving, long term strategic thinking, and effective communication. I have had the good fortune to watch her develop these critical skills as she earned her BFA in Theatre Studies, with an emphasis in Directing at the University of South Dakota. During her time with us, she continued to develop her already pronounced sense of aesthetics while nurturing her storytelling techniques, to the point where she effectively and efficiently communicated core ideas in a very creative manner. As a director, she synthesized all the elements of theatrical design (setting, decor, costume, lighting, and sound) while collaborating with other designers, actors, and producers. And as a director, she continually leads her teams to tremendous storytelling artistry success. And as a theatre artist, she developed the extremely valuable ability to do more with less. And as a true professional, she has done so by meeting benchmarks, timelines, and budget. Since she has graduated from USD, I have had the great pleasure of watching her translate her amazing theatrical skills and artistry to the non-theatre professional world as she crafts marketing campaigns and narratives through various mediums, including social media, print, and video. It has been an honor to serve as Ms. Gowans's mentor and it has been my privilege to watch her grow and excel in her field. And any organization would be enriched with Ms. Gowans's passion, intelligence, vision, leadership, and artistry. Dr. Raimondo Genna | he/him/his Chair and Associate Professor Director of Graduate Studies Coordinator for BFA Theatre Studies Department of Theatre University of South Dakota 414 E. Clark Street Vermillion, SD 57069 605-658-3486 | www.usd.edu Raimondo.Genna@usd.edu www.usd.edu/theatre
Credentials
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Yoga Instructor
Power LifeNov, 2021- Nov, 2024
Experience
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DayCloud Studios
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United States
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Advertising Services
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1 - 100 Employee
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Art Director
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Sep 2023 - Present
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Digital Marketing Strategist
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Oct 2022 - Sep 2023
• Creates engaging digital ad campaigns for 16 clients of varying businesses to increase revenue & brand awareness• Makes informed product selection decisions based on a variety of inputs including market research, sales analysis, and feedback from clients• Communicates with vendors for sourcing, product development, cost negotiation, and problem solving• Establishes regular meetings with clients to update on progress and solicit feedback for creative & marketing• Conceptualizes storyboards for different video & print campaigns to showcase a stronger visual identity & brand personality for 16 clients • Strategizes Social media campaigns, content calendars, and writes ad copy which results in consistent successful engagement rates• Managed 1 intern- oversaw their work & approved their content schedules + copy for 8 brands• Directs photo/video shoots for 16 clients to create evergreen content- food, lifestyle, blue collar, architecture/design + more • Manages Google My Business, Google ads, Google analytics, and CRM email marketing for 16 clients• Created an S.O.P for pulling & analyzing date for a more streamline & productive process• Created an S.O.P for creative photo and video projects from the brainstorming to post production Show less
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Approach Climbing Gym
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United States
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Health, Wellness & Fitness
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1 - 100 Employee
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Yoga Instructor
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Mar 2023 - Sep 2023
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Power Life
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Yoga Instructor
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Dec 2021 - Sep 2023
• Curates a safe and open space for yogis of all levels • Guides yogis through an hour of heated asana to strengthen their body awareness, introduce healthy mental health habits, and build community • Creates intelligent sequences for a full body & mind workout • Develops strong connections with students which fosters a high clientele retention rate • Participates in workshops and regularly updates knowledge of human anatomy and of this sacred practice for continuous self improvement • Educates and coaches yoga instructors in the Power Life 200-hour training program Show less
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City+Ventures
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United States
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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Creative Director
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Nov 2021 - Sep 2022
• Created engaging digital ad campaigns for 4 apartments and 3 restaurants to increase revenue and our online following • Conceptualized storyboards for 'day in the life' videos for each Nine Zero Properties' (NZP) apartment to showcase a stronger visual identity & brand personality• Strategized Social media campaigns, content calendars, and wrote ad copy which resulted in successful engagement rates• Project managed a team of graphic designers and photo/video creatives for all NZP and Dead Presidents Group (DPG) digital and print collateral • Directed photo/video shoots for NZP and DPG to create evergreen content- food, lifestyle, independent listing systems (ILS), architecture/design, and umbrella brand • Redesigned property websites for commercial and residential buildings- wrote copy, wire framed, developed content, and interfaced with vendors • Designed and executed a review & survey campaign for residential and commercial digital reputation that averaged a 2-star increase for each brand • Implemented the usage SEM Rush to monitor and adapt SEO marketing strategies • Managed Google My Business, Google ads, Google analytics, and CRM email marketing• Created an S.O.P for creative photo and video projects from the brainstorming to post production. • Integrated marketing platforms with Zapier for enhanced project flows and user experience while reducing time spent for both the marketing manager and consumers• Developed monthly meditation to provide pockets of mindfulness into the workday and support employees cross-functionally throughout the firm Show less
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Digital Marketing Specialist
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May 2021 - Nov 2021
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Freelance Creative Director
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Aug 2016 - Sep 2022
• Produces creative photo & video ad campaigns • Manages visual aesthetics and brand identity on digital platforms to reach established client demographic • Designs and maintains websites • Manages social media accounts- content, copy, scheduling, ad campaigns • Photography & creative direction- food, lifestyle, fashion, and wellness • Email marketing • SEO targeted blog posts • Networking & hiring local talent • Produces creative photo & video ad campaigns • Manages visual aesthetics and brand identity on digital platforms to reach established client demographic • Designs and maintains websites • Manages social media accounts- content, copy, scheduling, ad campaigns • Photography & creative direction- food, lifestyle, fashion, and wellness • Email marketing • SEO targeted blog posts • Networking & hiring local talent
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Scout: Dry Goods & Trade
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United States
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Retail
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Social Media Manager/ Creative Lead
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Sep 2020 - Jan 2022
• Strategized creative content for organic social media posts/stories and paid ad campaigns • Organized photo/video shoots- scheduled projects, hired models, curated props/location, photographed & art directed, and edited the content • Established a digital asset management system to easily pull from for any business needs • As a creative director, I project managed a team of artists on design and visual merchandising store needs • Managed Shopify- designed a new website, fulfilled orders, and integrated social media platforms with our e-commerce shop for a breezy user experience • Organically grew social media following through unique and authentic content Show less
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DataShield Corporation
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United States
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IT System Data Services
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1 - 100 Employee
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Marketing Coordinator
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Oct 2020 - Jun 2021
• Designed informational graphics for B2B and B2C outreach • Worked with local vendors to order business collateral • Assisted in developing the brand expectations of a start up company (Shred Vault) • Maintained an e-commerce management platform to ensure a smooth user experience and fulfilled orders daily • Managed all SEO marketing efforts • Wrote engaging, informative, and relevant blog posts to increase organic website traffic • Developed an S.O.P for social media management • Assisted customers with app errors and product complaints to maintain a happy customer base • Digital marketing- Google ads, Google My Business, and Google Analytics management • Attended trade shows + pop-up events to spread brand awareness and network within the information security industry Show less
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University of South Dakota
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United States
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Higher Education
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700 & Above Employee
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Assitant Director at Univeristy of South Dakota
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Aug 2016 - May 2020
• Director • Box office marketing • Social media marketing • Project management • Creative concept • Photographer • Actor • Playwright • Director • Box office marketing • Social media marketing • Project management • Creative concept • Photographer • Actor • Playwright
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The Wander Shop
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Fort Lauderdale, Florida, United States
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Social Media Manager
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May 2017 - Aug 2019
• Social media management • Digital reputation management • Email marketing • Minor graphic design • Model + photographer • Visual merchandising • Creative content developer • Wholesale purchasing • E-commerce management + fulfill online orders • Maintain relevant fashion and brand knowledge • Traveled to music festivals in the renovated vintage Airstream boutique • Social media management • Digital reputation management • Email marketing • Minor graphic design • Model + photographer • Visual merchandising • Creative content developer • Wholesale purchasing • E-commerce management + fulfill online orders • Maintain relevant fashion and brand knowledge • Traveled to music festivals in the renovated vintage Airstream boutique
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Education
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2016 - 2020
The University of South Dakota
Bachelor of Fine Arts (BFA), Theatre/Theater
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