Nitin Yadav
Digital Marketing Specialist at LAMOUR Clinic- Claim this Profile
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English -
Topline Score
Bio
Credentials
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Digital Marketing
Google -
Internship
BMW Group
Experience
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LAMOUR Clinic
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United States
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Mental Health Care
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1 - 100 Employee
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Digital Marketing Specialist
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Jan 2023 - Present
As a marketing Specialist, I am tasked with assessing and optimizing marketing strategies, doing market research, monitoring industry trends, and offering insights into customer behavior. Use data analytics tools to analyze and measure campaign success and provide data-driven recommendations to improve the impact of marketing campaigns. with a comprehensive understanding of digital marketing concepts and proficiency with analytics tools and platforms. Responsibility: - •… Show more As a marketing Specialist, I am tasked with assessing and optimizing marketing strategies, doing market research, monitoring industry trends, and offering insights into customer behavior. Use data analytics tools to analyze and measure campaign success and provide data-driven recommendations to improve the impact of marketing campaigns. with a comprehensive understanding of digital marketing concepts and proficiency with analytics tools and platforms. Responsibility: - • Oversaw the creation and optimization of compelling content across various digital platforms, including blog articles, videos, and infographics. • Utilized marketing automation tools to nurture leads, segment audiences, and personalize communication for higher conversion rates. • Conducted regular analysis of campaign performance, identifying areas for optimization and implementing data-driven strategies for improved results • Conducting market research to identify trends, consumer behaviors, and insights to inform marketing strategies • Developing and implementing data analytics frameworks to track and measure the effectiveness of marketing campaigns • Collaborating with cross-functional teams to define and prioritize marketing goals and establish performance metrics to evaluate the success • Analyzing customer data to identify patterns, behaviors, and trends that drive business decisions • Providing insights and recommendations on how to optimize marketing efforts, increase customer engagement, and drive business growth • mentoring and guiding junior marketing analysts and leading projects to support overall marketing objectives. • collaborating with the sales team to understand customer needs and support sales initiatives. Show less As a marketing Specialist, I am tasked with assessing and optimizing marketing strategies, doing market research, monitoring industry trends, and offering insights into customer behavior. Use data analytics tools to analyze and measure campaign success and provide data-driven recommendations to improve the impact of marketing campaigns. with a comprehensive understanding of digital marketing concepts and proficiency with analytics tools and platforms. Responsibility: - •… Show more As a marketing Specialist, I am tasked with assessing and optimizing marketing strategies, doing market research, monitoring industry trends, and offering insights into customer behavior. Use data analytics tools to analyze and measure campaign success and provide data-driven recommendations to improve the impact of marketing campaigns. with a comprehensive understanding of digital marketing concepts and proficiency with analytics tools and platforms. Responsibility: - • Oversaw the creation and optimization of compelling content across various digital platforms, including blog articles, videos, and infographics. • Utilized marketing automation tools to nurture leads, segment audiences, and personalize communication for higher conversion rates. • Conducted regular analysis of campaign performance, identifying areas for optimization and implementing data-driven strategies for improved results • Conducting market research to identify trends, consumer behaviors, and insights to inform marketing strategies • Developing and implementing data analytics frameworks to track and measure the effectiveness of marketing campaigns • Collaborating with cross-functional teams to define and prioritize marketing goals and establish performance metrics to evaluate the success • Analyzing customer data to identify patterns, behaviors, and trends that drive business decisions • Providing insights and recommendations on how to optimize marketing efforts, increase customer engagement, and drive business growth • mentoring and guiding junior marketing analysts and leading projects to support overall marketing objectives. • collaborating with the sales team to understand customer needs and support sales initiatives. Show less
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The Boston Artistry
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Hingham, Massachusetts, United States
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Brand Manager
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Jul 2023 - Present
As Brand Manager at Boston Artistry, I oversee our brand strategy, ensuring consistency across all channels. I analyze market trends, lead marketing campaigns, manage our brand budget, and mentor a team of brand associates, all while collaborating with various company departments to achieve our brand goals. Responsibilities: 🔹 Strategic Branding: Develop and refine Boston Artistry's brand strategy to ensure consistent brand representation across all marketing channels and… Show more As Brand Manager at Boston Artistry, I oversee our brand strategy, ensuring consistency across all channels. I analyze market trends, lead marketing campaigns, manage our brand budget, and mentor a team of brand associates, all while collaborating with various company departments to achieve our brand goals. Responsibilities: 🔹 Strategic Branding: Develop and refine Boston Artistry's brand strategy to ensure consistent brand representation across all marketing channels and touchpoints. 🔹 Market Research: Conduct regular market analysis to identify opportunities for brand growth and differentiation, while staying informed of competitors' branding strategies. 🔹 Campaign Management: Lead the ideation, development, and execution of integrated marketing campaigns to enhance brand awareness, loyalty, and equity. 🔹 Cross-functional collaboration: Work closely with the sales, product, and design teams to ensure that branding efforts align with overall company objectives and customer needs. 🔹 Performance Metrics: Monitor, analyze, and report on brand performance metrics to evaluate the success of branding initiatives and refine strategies accordingly. 🔹 Content Oversight: Collaborate with the content team to ensure that all promotional materials, from social media posts to print ads, reflect the Boston Artistry brand voice and vision. 🔹 Budget Management: Allocate and manage the branding budget to maximize ROI, ensuring efficient use of resources on the most impactful branding activities. 🔹 Stakeholder Communication: Engage with company stakeholders to keep them informed about branding initiatives and solicit feedback to continuously improve. 🔹 Trend Monitoring: Stay updated with the latest branding and marketing trends, tools, and best practices to keep Boston Artistry's brand strategy current and competitive. Show less As Brand Manager at Boston Artistry, I oversee our brand strategy, ensuring consistency across all channels. I analyze market trends, lead marketing campaigns, manage our brand budget, and mentor a team of brand associates, all while collaborating with various company departments to achieve our brand goals. Responsibilities: 🔹 Strategic Branding: Develop and refine Boston Artistry's brand strategy to ensure consistent brand representation across all marketing channels and… Show more As Brand Manager at Boston Artistry, I oversee our brand strategy, ensuring consistency across all channels. I analyze market trends, lead marketing campaigns, manage our brand budget, and mentor a team of brand associates, all while collaborating with various company departments to achieve our brand goals. Responsibilities: 🔹 Strategic Branding: Develop and refine Boston Artistry's brand strategy to ensure consistent brand representation across all marketing channels and touchpoints. 🔹 Market Research: Conduct regular market analysis to identify opportunities for brand growth and differentiation, while staying informed of competitors' branding strategies. 🔹 Campaign Management: Lead the ideation, development, and execution of integrated marketing campaigns to enhance brand awareness, loyalty, and equity. 🔹 Cross-functional collaboration: Work closely with the sales, product, and design teams to ensure that branding efforts align with overall company objectives and customer needs. 🔹 Performance Metrics: Monitor, analyze, and report on brand performance metrics to evaluate the success of branding initiatives and refine strategies accordingly. 🔹 Content Oversight: Collaborate with the content team to ensure that all promotional materials, from social media posts to print ads, reflect the Boston Artistry brand voice and vision. 🔹 Budget Management: Allocate and manage the branding budget to maximize ROI, ensuring efficient use of resources on the most impactful branding activities. 🔹 Stakeholder Communication: Engage with company stakeholders to keep them informed about branding initiatives and solicit feedback to continuously improve. 🔹 Trend Monitoring: Stay updated with the latest branding and marketing trends, tools, and best practices to keep Boston Artistry's brand strategy current and competitive. Show less
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UMass Boston
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United States
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Higher Education
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700 & Above Employee
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Digital Marketing Associate
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Sep 2021 - Dec 2022
Key Deliverables: -Strategy Development: Architected and rolled out comprehensive digital marketing roadmaps, amplifying brand footprint and catalyzing customer interactions. -Content Creation: Curated a rich tapestry of digital narratives through social media assets, precision-targeted email campaigns, and high-impact online advertisements. -Data-Driven Insights: Employed analytics suites like Google Analytics to derive actionable insights, gauging the vitality of our digital… Show more Key Deliverables: -Strategy Development: Architected and rolled out comprehensive digital marketing roadmaps, amplifying brand footprint and catalyzing customer interactions. -Content Creation: Curated a rich tapestry of digital narratives through social media assets, precision-targeted email campaigns, and high-impact online advertisements. -Data-Driven Insights: Employed analytics suites like Google Analytics to derive actionable insights, gauging the vitality of our digital campaigns and recalibrating for optimal ROI. -Cross-Functional Synergy: Forged strong collaborations with diverse organizational teams, ensuring seamless alignment of digital campaigns with overarching business paradigms. -Digital Trend Acumen: Continuously updated our digital playbook by capturing the pulse of emerging marketing trends, techniques, and technologies. -User Experience (UX) & Conversion Rate Optimization (CRO): Finetuned digital touchpoints, from websites to landing pages, elevating user-centricity and enhancing conversion funnels. -Thought Leadership & Content Marketing: Played an instrumental role in content ideation and deployment, fortifying our position as industry thought leaders and accelerating lead generation. -Vendor & Agency Partnership Management: Stewarded vital relationships with third-party digital agencies and vendors, ensuring we always tapped into premium expertise and resources.
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Marketing Coordinator
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Sep 2019 - Aug 2021
Key Responsibilities: -Strategic Marketing: Directed digital marketing strategies to boost user engagement, web traffic, and conversions across platforms. -Community Engagement: Managed the University of Massachusetts' digital audience initiatives, including the UMB Facebook Members Group. -Multichannel Campaigns: Developed and implemented campaigns across email, social media, and PPC, ensuring brand consistency. -Data Analysis: Analyzed website traffic and user engagement to… Show more Key Responsibilities: -Strategic Marketing: Directed digital marketing strategies to boost user engagement, web traffic, and conversions across platforms. -Community Engagement: Managed the University of Massachusetts' digital audience initiatives, including the UMB Facebook Members Group. -Multichannel Campaigns: Developed and implemented campaigns across email, social media, and PPC, ensuring brand consistency. -Data Analysis: Analyzed website traffic and user engagement to identify growth opportunities and trends. -Social Media: Enhanced brand presence across platforms like Facebook, Twitter, and Instagram, curating engaging content. -Email Marketing: Created and executed email campaigns to drive customer engagement and conversions. -Collaboration: Worked with cross-functional teams to devise cohesive digital marketing strategies. -Performance Monitoring: Assessed campaign efficacy, proposing actionable improvements. -Trend Awareness: Stayed updated on current digital marketing trends and technologies. -Reporting: Delivered concise performance reports to senior leadership. Versatility: Undertook additional responsibilities as aligned with the position.
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UMass Boston - College of Management
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United States
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Education Administration Programs
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1 - 100 Employee
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Graduate Assistant
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Sep 2021 - Jul 2022
-Managed workflow systems for College of Business Administration. -Analyzed and reported student performance metrics. -Organized workshops for B.S. Information Systems students. -Provided administrative support for key projects. -Conducted independent research under faculty guidance. -Assisted in project execution and evaluation. -Attended project-related meetings. -Managed workflow systems for College of Business Administration. -Analyzed and reported student performance metrics. -Organized workshops for B.S. Information Systems students. -Provided administrative support for key projects. -Conducted independent research under faculty guidance. -Assisted in project execution and evaluation. -Attended project-related meetings.
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Ericsson
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Sweden
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Telecommunications
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700 & Above Employee
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Internet Marketing Assistant
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May 2016 - Jul 2016
• Liaised with CEO's network, prospects, and industry leaders • Managed and coordinated key communications and meetings • Proficient in HubSpot, Gmail, and LinkedIn for executive tasks • Key team influencer and support • Crafted PowerPoints for high-impact presentations • Handled confidential, high-priority information • Organized and detail-oriented in a dynamic setting • Met tight deadlines, proactive decision-making • Calendar management for multiple stakeholders •… Show more • Liaised with CEO's network, prospects, and industry leaders • Managed and coordinated key communications and meetings • Proficient in HubSpot, Gmail, and LinkedIn for executive tasks • Key team influencer and support • Crafted PowerPoints for high-impact presentations • Handled confidential, high-priority information • Organized and detail-oriented in a dynamic setting • Met tight deadlines, proactive decision-making • Calendar management for multiple stakeholders • Strong written and verbal communication • Proactive, adaptive, and committed to continuous learning and best practices. Show less • Liaised with CEO's network, prospects, and industry leaders • Managed and coordinated key communications and meetings • Proficient in HubSpot, Gmail, and LinkedIn for executive tasks • Key team influencer and support • Crafted PowerPoints for high-impact presentations • Handled confidential, high-priority information • Organized and detail-oriented in a dynamic setting • Met tight deadlines, proactive decision-making • Calendar management for multiple stakeholders •… Show more • Liaised with CEO's network, prospects, and industry leaders • Managed and coordinated key communications and meetings • Proficient in HubSpot, Gmail, and LinkedIn for executive tasks • Key team influencer and support • Crafted PowerPoints for high-impact presentations • Handled confidential, high-priority information • Organized and detail-oriented in a dynamic setting • Met tight deadlines, proactive decision-making • Calendar management for multiple stakeholders • Strong written and verbal communication • Proactive, adaptive, and committed to continuous learning and best practices. Show less
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BMW Financial Services NA, LLC
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United States
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Financial Services
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700 & Above Employee
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Digital And Data Specialist
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Jun 2015 - Aug 2015
The Digital And Data Specialist works closely with the head of marketing, Americas and the Global Head of Digital and data, the Broader marketing team, and key business stakeholders to maintain and build the corporate website. Responsibility: - • Work closely with the relevant stakeholders and cross-functional leaders to develop innovative marketing and communications strategies and tactics. • Increase brand awareness in the US and Indian markets via digital marketing… Show more The Digital And Data Specialist works closely with the head of marketing, Americas and the Global Head of Digital and data, the Broader marketing team, and key business stakeholders to maintain and build the corporate website. Responsibility: - • Work closely with the relevant stakeholders and cross-functional leaders to develop innovative marketing and communications strategies and tactics. • Increase brand awareness in the US and Indian markets via digital marketing activities. • Support the campaign planning teams by marketing content via digital channels, reviewing and analyzing campaign results, and building reports that help develop effective and targeted strategies. Show less The Digital And Data Specialist works closely with the head of marketing, Americas and the Global Head of Digital and data, the Broader marketing team, and key business stakeholders to maintain and build the corporate website. Responsibility: - • Work closely with the relevant stakeholders and cross-functional leaders to develop innovative marketing and communications strategies and tactics. • Increase brand awareness in the US and Indian markets via digital marketing… Show more The Digital And Data Specialist works closely with the head of marketing, Americas and the Global Head of Digital and data, the Broader marketing team, and key business stakeholders to maintain and build the corporate website. Responsibility: - • Work closely with the relevant stakeholders and cross-functional leaders to develop innovative marketing and communications strategies and tactics. • Increase brand awareness in the US and Indian markets via digital marketing activities. • Support the campaign planning teams by marketing content via digital channels, reviewing and analyzing campaign results, and building reports that help develop effective and targeted strategies. Show less
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Education
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2020 - 2022
University of Massachusetts Boston
Masters in business analytics, Data analytics, Business Managemen -
2018 - 2020
University of Massachusetts Boston
Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services -
2014 - 2017
GD Goenka University
Bachelor of Technology (BTech), Computer Software Engineering
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