Jayson Tolin
Creative Manager at Excel Australasia | Bangkok- Claim this Profile
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Bio
Credentials
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WSET LEVEL 1
WSET — Wine & Spirit Education TrustAug, 2019- Oct, 2024
Experience
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Excel Australasia | Bangkok
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Australia
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Information Technology & Services
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1 - 100 Employee
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Creative Manager
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Nov 2014 - Present
* Successfully managed and approved digital and print content drafts for media advertising, social media communications, and marketing campaigns for both clients and in-house products. * Ensured high-quality standards by inspecting design layouts and establishing timelines for projects. * Managed all aspects of projects, including planning, scheduling, resource management, and client relations. * Coordinated with clients to develop concepts, create prototypes, and finalize designs for both digital and print. * Conducted brainstorming sessions with the team and developed new ideas for future projects. * Trained and onboarded new creatives and contributed to the growth of the team.
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Muddy Murphy Holdings
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Singapore
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Food and Beverage Services
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1 - 100 Employee
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Creative Manager
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Aug 2013 - Aug 2014
* Directed the creative direction of in-house brands, including Muddy Murphy's, Penny Black, Prince of Wales, Othelos, and Manhattan Pizza. * Worked on the print and digital brand strategy for the said brands. * Successfully rebranded the main company's image. * Delivered all materials needed for the partnership of all brands for successful events. * Coordinated with the marketing and research department to develop successful campaigns for each brand. * Directed the creative direction of in-house brands, including Muddy Murphy's, Penny Black, Prince of Wales, Othelos, and Manhattan Pizza. * Worked on the print and digital brand strategy for the said brands. * Successfully rebranded the main company's image. * Delivered all materials needed for the partnership of all brands for successful events. * Coordinated with the marketing and research department to develop successful campaigns for each brand.
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Bella Luce Publishing
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Manila, National Capital Region, Philippines
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Art Director
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Aug 2012 - Feb 2013
* Conceptualized and executed designs for various print materials, including magazines, brochures, and advertisements. * Coordinated with clients to develop designs that meet their needs and preferences. * Collaborated with writers, photographers, and other artists to ensure a cohesive design. * Worked on multiple projects simultaneously while meeting tight deadlines. * Conceptualized and executed designs for various print materials, including magazines, brochures, and advertisements. * Coordinated with clients to develop designs that meet their needs and preferences. * Collaborated with writers, photographers, and other artists to ensure a cohesive design. * Worked on multiple projects simultaneously while meeting tight deadlines.
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Maxiwide Publishing Corporation
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Manila, National Capital Region, Philippines
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Creative Director
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Oct 2009 - Apr 2012
Marketing: * Determined the target market and selling points of the product. * Assembled the image to be effectively communicated to the target market. * Branded the product as "PHILIPPINES’ ONLY TV LIFESTYLE GUIDE". * Authored the slogan "We know TV" to further communicate. * Proposed market strategies and initiated client tie-ups. * Designed, developed and implemented marketing and sales campaigns and contests. * Successfully promoted the product using new media, such as the Internet. * Maintained the product's image. Creative * Designed the magazine, responsible for every issue's look and art directed every page. * Complied with every client's needs when it comes to execution of their materials inside the magazine. * Prepared materials for client presentations. Management: * Involved in the inception of the magazine, constructed the contents/sections, and reinforced with the editor when determining the next issue's topic. * Established strong contacts throughout the TV/publishing industry. * Connected with prospect cover celebrities and persuaded them to participate. * Successfully led different people throughout the entire issue every month, including photographers, writers, productions, subject celebrities, TV channel heads, etc. * Led all brainstorming needed for proposals to clients.
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Maverick By Design
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Advertising Services
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1 - 100 Employee
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Graphic Artist
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Jun 2010 - Aug 2010
Marketing * Presented marketing strategies and planning for each design. * Determined the target market and the selling points of the product. * Assembled the image to be effectively communicated to the target market. * Handles account and made sure it will be executed thoroughly Creative * Responsible for every design on the retail side of the company. * Presented materials/design executions on the corporate side of the company as well. * Formulates new products and innovations
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Education
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2005 - 2009
University of Santo Tomas
Bachelor of Fine Arts (B.F.A.), Advertising -
2001 - 2005
Arellano University
Secondary School, Primary School -
1995 - 2001
Eulogio Rodriguez Elementary School
Primary, Primary School
Community
