Kayleigh Potter

Strategic Account Executive at Sweep
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Contact Information
us****@****om
(386) 825-5501
Location
United Kingdom, UK

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Tatjana Kruckenhauser

I had the privilege of working with Kayleigh on the Salesforce Women's Network and can say with 100% confidence that this woman is an absolute rockstar. Whilst doing a stellar job on the SWN events team, organising, leading and managing large scale in person and hybrid events for our over 800+ members SWN UK community, Kayleigh never missed an opportunity to step up and go over and beyond to deliver perfection. Moreover, I was always truly impressed and inspired by Kayleigh's positivity and can-do-attitude, creativity and innovative ideas, as well as her whole shining personality lifting the team's spirits on multiple occasions. Kayleigh is an incredible asset to every team and I consider myself very lucky to be part of her network.

Diana Carter

Working alongside Kayleigh for over a year on go to market activities for Salesforce’s Net Zero Cloud solution has been a real pleasure. She is driven, truly passionate about sustainability and has a can-do leadership style that motivates those around her. Kayleigh is also a skilled coach and communicator, going above and beyond to provide careers advice and moral support at a time when I was looking for a new role.

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Experience

    • France
    • Software Development
    • 1 - 100 Employee
    • Strategic Account Executive
      • Apr 2023 - Present

      Sweep helps businesses track and act on their carbon. So they can become forever companies. It is the all-in-one carbon and ESG tool to tackle the scale of corporate emissions; from mapping and measuring, reducing to reporting. It's the enterprise ready solution to help companies scale climate action across teams and supply chains quickly and cost effectively. Sweep helps businesses track and act on their carbon. So they can become forever companies. It is the all-in-one carbon and ESG tool to tackle the scale of corporate emissions; from mapping and measuring, reducing to reporting. It's the enterprise ready solution to help companies scale climate action across teams and supply chains quickly and cost effectively.

    • United States
    • Software Development
    • 700 & Above Employee
    • Strategic Account Executive
      • Aug 2016 - Mar 2023

      Marketing Cloud Account Executive: Helping my Enterprise customers deliver the best customer experience possible by using the power of Marketing Cloud, the leading Digital Marketing platform from Salesforce. I work with Enterprise accounts, acting as a trusted partner to deliver the exceptional customer experience that consumers and business consumers expect today. Net Zero Cloud UK Champion: 18 months building UK business for Net Zero Cloud, displaying leadership initiative across Enablement, Partnerships and Business Development. Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Surface Category Manager
      • Nov 2014 - Aug 2016

      Category Manager for Surface Accessories Business worth $13.2m. A product manager role, responsible for driving sales and profitability for the Surface business through UK retail, with annual marketing budgets of over £1.5m. Achievements:• Responsible for CCG UK ‘Attach’ Scorecard Metric, leading V Team to drive Surface Accessory sales through retail. • From FY16 Q2 to Q3 drove increase of 26% in attach through driving marketing plan (incremental $936k revenue) This turned a failing business with a red scorecard green to finish the FY with a successful business. • Selling in new Surface Accessory ranges to UK’s largest technology retailers to sell out initial launch volumes (IPQ). • Retail accounts include: Dixons Carphone, John Lewis, Staples and Selfridges. • Acting as the subject matter expert for Surface. Including communicating business results to LT concisely, leading Surface Consumer V Team, and presenting Consumer First Party Devices Strategy in HR New Starters Session. • Owning local research for Surface Consumer Business in UK, analysing data and market trends, and using this information to influence Corporate product strategy, including ERP and margin decisions for entire UK business. • Owning forecasting and allocation for Surface Accessory business, managing supply chain with a focus on profitability. Show less

    • Customer Marketing Manager
      • Apr 2014 - Nov 2014

      Channel Marketing Manager supporting Nokia Lumia sales through Dixons Carphone Group. The role covered marketing for over 1000 retail stores, call centre, and the number one UK website for mobile phones, with quarterly budgets of over £1m. Achievements:• Leading the team working to turn a tactical partner into a more strategic partner, planning marketing activity further out in advance and creating new opportunities to drive activation numbers to consistent record levels. • Launching new retail furniture into 235 stores on time and on budget, while driving the One Microsoft vision of selling the Windows platform together at scale. Execution delivered 250% sales uplift in Lumia.• Owning the complete Christmas campaign for the UK number one customer, forecast to deliver 2% of all Lumia sales worldwide in FY15 Q2, working across Online, Social, Retail, PR, Experiential and Flagship Christmas Activity. • Proven ability to build marketing campaigns that align with customer initiatives, such as Three New York promotion to tie into Three announcing ‘Feel at Home’, a scheme to abolish roaming rates overseas, which resulted in tripling sales of Nokia Lumia 925 in channel for the duration of the promotion. Show less

    • Finland
    • Telecommunications
    • 700 & Above Employee
    • Customer Marketing Manager
      • Aug 2013 - Apr 2014

      Customer Marketing Manager for Nokia phones and tablets. Lead Marketing Manager on the exclusive retail launch of the Nokia Lumia 2520 in John Lewis with a £1m marketing budget. Managing all marketing of Nokia smart phones through Three, including retail marketing, online, call centre activity and additional opportunities. Launching multiple handsets through operator and retail partners. Managing overseas training roadshow in Manila for Virgin Media device launches. Responsible for budgets of up to £1m per quarter. Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Channel Marketing Manager (Contract)
      • Nov 2012 - Aug 2013

      Responsible for landing marketing activity in retail for my managed partners, John Lewis and Carphone Warehouse. Launching Go To Market plans for new devices and software, managing quarterly budgets of £200k+, trialling new marketing initiatives in store and online. Landed the first cross category execution in Telco retail in the UK, Windows tablet and Windows Phone. Marketing across categories:Windows PCs and tabletsWindows PhoneOffice and softwarePC AccessoriesManaging the budgets for my managed product category (£850k annually), advising other CMMs on how best to execute Microsoft Hardware marketing activity. Working to strict guidelines on spend, and driving best ROI on investment. Currently working on a stretch project for Microsoft Hardware to drive the value of the products, landing across retail and online, driving to deliver best practises to influence other subs worldwide with dynamic marketing campaigns.Considered as a very effective, capable member of the team. Show less

    • Channel Marketing Executive for SDA and Windows Phone (contract)
      • Mar 2012 - Nov 2012

      Managing breadth partner Quarterly marketing development funds and marketing plans for Microsoft Hardware. Working hard to launch the exciting new ranges of mice and other equipment through the disti and reseller market in a dynamic way. Working with the Windows Phone team running UK VIP events and controlling merchandise. Currently the UK VIP events are being used as best practise worldwide, training RSPs about the Windows Phone software quarterly in a fun and engaging way. Acting as a Windows 8 'Champ', presenting the features and what I love about Windows 8 internally. Show less

    • B2B Communications Administrator (Contract)
      • Jan 2011 - Apr 2012

       Working in a combined Marketing and Events Co-ordinator / Executive Assistant role for the EMEA B2B team. Working as part of a small team, co-ordinating events across Europe; internal and partner facing. Working on multiple events at any one time.  Implementing a Go to Market video project, co-ordinating the recording of partner interviews and launching on the Microsoft website and social media sites.  Assisting the Director of the EMEA Hosting team; managing diaries, travel, expenses and other administration duties.  Working within strict budgetary outlines, raising POs on an internal system and ensuring the funds are in place for invoice payments. Show less

    • United Kingdom
    • Computer and Network Security
    • 1 - 100 Employee
    • Marketing Executive / Executive Assistant (Contract)
      • Feb 2010 - Jan 2011

       Working in a close knit Marketing team to organise events, merchandise, building and managing a new website and marketing literature. Creating newsletters and e-shot campaigns.  Representing Deep-Secure at events such as Infosec and IA10, learning technical information.  PA to CEO of Deep-Secure and the Sales team, managing diaries, travel, phones, and expenses.  Organising meetings and writing minutes.  Implementing a new OCS phone system, CRM database, and Sharepoint intranet. Show less

    • United Kingdom
    • Business Supplies & Equipment
    • 1 - 100 Employee
    • Marketing Executive
      • May 2008 - Jan 2009

       Responsible for Business to Business Marketing, including weekly mailshots and e-shots.  Maintaining and updating the website via the administration site, using SEO to ensure hits.  Worked as the salesperson for low volume franking machines via the phone, hitting targets set by the Marketing Director.  Responsible for ordering and proofing all Marketing literature and merchandise.  Attended events with products to demonstrate them to possible customers and collect leads.  Produced a bi-annual newsletter with the Marketing Director to send to all customers with information on our range of products and the software and postal industries. Show less

    • Australia
    • Real Estate
    • 700 & Above Employee
    • Marketing Assistant (Contract)
      • Jan 2007 - May 2008

       Organising a wide range of events, including a trip to the annual MIPIM conference in Cannes two years running, internal launch of the new brand, the Rugby World Cup and launches of new property developments.  Part of a small team organising a major company rebranding, launched early July 2007.  Being responsible for the rebranding of Business Park Plans and websites.  Supervised two temporary members of staff.  Training my immediate team in the Maximus online data system.  Raising purchase orders for all marketing costs, logging and recording all payments.  Taking responsibility for the company merchandise, designing, ordering and controlling stock. Show less

    • Personal assistant/ Secretary (Contract)
      • Sep 2006 - Jan 2007

       Working as a PA to a well known, first class traditional ruler in Nigeria.  Controlling and managing the diary, informing the King of upcoming events.  Acting as a reference point for the King via email and telephone, ensuring he was not disturbed unnecessarily.  Typing and proof reading outgoing correspondence.  This role involved extensive travelling, and being in control of itineraries, as well as being responsible for making or changing bookings, which would happen at short notice.  Managing the assistant secretary and office assistants within the Palace. Show less

    • United States
    • Computer Hardware Manufacturing
    • 700 & Above Employee
    • Sales Administrator (Contract)
      • May 2005 - Sep 2005

       Frequent contact with customers organising shipping reports and collating customer details.  Involved in two rebate programs whilst working within the Sales department.  General administration for Reception, the Finance, HR, and Marketing departments.  Frequent contact with customers organising shipping reports and collating customer details.  Involved in two rebate programs whilst working within the Sales department.  General administration for Reception, the Finance, HR, and Marketing departments.

    • United Kingdom
    • Computer and Network Security
    • 1 - 100 Employee
    • Sales Assistant (Contract)
      • May 2004 - Sep 2004

       Upselling to existing customers over the phone, developing leads for the sales team.  Updating CRM system over the phone.  Learning a lot of technical information in a short space of time.  Upselling to existing customers over the phone, developing leads for the sales team.  Updating CRM system over the phone.  Learning a lot of technical information in a short space of time.

Education

  • University of Cambridge
    Sustainability Management, Sustainability Studies
    2020 - 2020
  • CIM | The Chartered Institute of Marketing
    Digital Marketing Masterclass, Digital Marketing
    2017 - 2017
  • University of Plymouth
    BA 2.2, English (with American Studies)
    2003 - 2006
  • Denefield School
    A2 Levels, English Literature, Media Studies, Psychology
    2001 - 2003
  • Denefield School
    GCSE's;, English Language; Science,Mathematics and Drama; English Literature; Religious Studies; French
    1996 - 2001

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