Alex Reynolds
Head Of Research And Development at CASDON LTD- Claim this Profile
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Bio
Jonny Henton
Having worked with Alex for several years, it is easy to speak very highly of him. He's creative, organised, a good communicator and very hard working. Whilst his creative ability is without question, what I admired most was his interest in the wider aspects of strong commercial packaging solutions (engineering, production and cost). He was exceptional at managing his team, talented at listening to feedback and identifying strong solutions. He is highly experienced and very professional, as well as being a pleasure to work with!
Sophie Horton-Jones
After working with Alex for a number of years at two different companies he is still one of my favourite people to work with. I appreciate his rational, considered and passionate approach. And knowing that a project is in safe hands with heaps of experience. I’ve seen him manage fantastic teams delivering brilliant work. I hope I get the opportunity to work with Alex again in the future! —- Sophie Horton-Jones Senior Industrial Designer
Jonny Henton
Having worked with Alex for several years, it is easy to speak very highly of him. He's creative, organised, a good communicator and very hard working. Whilst his creative ability is without question, what I admired most was his interest in the wider aspects of strong commercial packaging solutions (engineering, production and cost). He was exceptional at managing his team, talented at listening to feedback and identifying strong solutions. He is highly experienced and very professional, as well as being a pleasure to work with!
Sophie Horton-Jones
After working with Alex for a number of years at two different companies he is still one of my favourite people to work with. I appreciate his rational, considered and passionate approach. And knowing that a project is in safe hands with heaps of experience. I’ve seen him manage fantastic teams delivering brilliant work. I hope I get the opportunity to work with Alex again in the future! —- Sophie Horton-Jones Senior Industrial Designer
Jonny Henton
Having worked with Alex for several years, it is easy to speak very highly of him. He's creative, organised, a good communicator and very hard working. Whilst his creative ability is without question, what I admired most was his interest in the wider aspects of strong commercial packaging solutions (engineering, production and cost). He was exceptional at managing his team, talented at listening to feedback and identifying strong solutions. He is highly experienced and very professional, as well as being a pleasure to work with!
Sophie Horton-Jones
After working with Alex for a number of years at two different companies he is still one of my favourite people to work with. I appreciate his rational, considered and passionate approach. And knowing that a project is in safe hands with heaps of experience. I’ve seen him manage fantastic teams delivering brilliant work. I hope I get the opportunity to work with Alex again in the future! —- Sophie Horton-Jones Senior Industrial Designer
Jonny Henton
Having worked with Alex for several years, it is easy to speak very highly of him. He's creative, organised, a good communicator and very hard working. Whilst his creative ability is without question, what I admired most was his interest in the wider aspects of strong commercial packaging solutions (engineering, production and cost). He was exceptional at managing his team, talented at listening to feedback and identifying strong solutions. He is highly experienced and very professional, as well as being a pleasure to work with!
Sophie Horton-Jones
After working with Alex for a number of years at two different companies he is still one of my favourite people to work with. I appreciate his rational, considered and passionate approach. And knowing that a project is in safe hands with heaps of experience. I’ve seen him manage fantastic teams delivering brilliant work. I hope I get the opportunity to work with Alex again in the future! —- Sophie Horton-Jones Senior Industrial Designer
Experience
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CASDON LTD
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United Kingdom
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Manufacturing
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1 - 100 Employee
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Head Of Research And Development
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May 2021 - Present
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Goliath Games
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Netherlands
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Manufacturing
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100 - 200 Employee
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Design & Development Director
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Nov 2018 - Apr 2021
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Vivid Goliath Group
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United Kingdom
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Consumer Goods
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1 - 100 Employee
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Research And Development Manager
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Jul 2018 - Nov 2018
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Hasbro
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United States
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Manufacturing
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700 & Above Employee
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Creative Manager - Hasbro Gaming
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Jun 2016 - Jun 2018
Lead the global design team to execute advanced level design on a $200m games portfolio for the Monopoly, Family and Party gaming brands within Hasbro.Reinvent and redefine Hasbro’s family gaming brands including Cluedo, Game of Life, Scrabble, Trivial Pursuit and Hasbro’s only franchise gaming brand - Monopoly.Conceptualise, story-tell and commercially communicate creative strategies by delivering brand guides, advertising and merchandising guides, events etc. in line with Marketing’s objectives.Partner with global cross-functional teams to ensure our brand strategy and guides are closely followed across all hardlines and softlines.Partner with regional retailers on exclusive product offerings.Build, lead and inspire a multi-disciplined design and development team.Prioritise the team's projects to ensure in-house resources are optimised and focused on high profile projects and key drivers.Continually assess roster of 3rd party design agencies, illustrators and freelancers to ensure cost effectiveness and fresh design thinking. Constantly seek new creative partners and solutions externally.
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Creative Design Manager
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Sep 2014 - Jun 2016
Lead the global design team to execute advanced level design on a $200m games portfolio. Reinvent and redefine Hasbro’s family gaming brands including Cluedo, Game of Life, Scrabble, Trivial Pursuit and Hasbro’s only franchise gaming brand - Monopoly.Conceptualise, story-tell and commercially communicate creative strategies by delivering brand guides, advertising and merchandising guides, events etc. in line with Marketing’s objectives.Partner with global cross-functional teams to ensure our brand strategy and guides are closely followed across all hardlines and softlines.Partner with regional retailers on exclusive product offerings.Build, lead and inspire a multi-disciplined design and development team.Prioritise the team's projects to ensure in-house resources are optimised and focused on high profile projects and key drivers.Continually assess roster of 3rd party design agencies, illustrators and freelancers to ensure cost effectiveness and fresh design thinking. Constantly seek new creative partners and solutions externally.
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Vivid Goliath Group
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United Kingdom
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Consumer Goods
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1 - 100 Employee
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Lead Packaging Designer
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Jan 2011 - Sep 2014
Lead and nurture the design team ensuring on-time and on-brand of deliverables.Source 3rd party illustrators, translators and photographers and negotiate all costs with suppliers.Responsible for the professional and personal development of the team to positively reflect company morale and team spirit.Drive new initiatives and procedures within the department including streamlining processes to achieve maximum output in minimum time.
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Senior Packaging Designer
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Jan 2009 - Dec 2010
Follow Marketing requirements and translate into creative output.Conceptulaise and create full styleguides for IP brands.Analyse pack credentials to confirm accuracy and implement cost-saving solutions where necessary.Develop and maintain good relationships with licensors for project development and approvals.
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Packaging Designer
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Apr 2007 - Dec 2008
Generate concepts and artwork in-line with the marketing brief and brand strategy on multiple products.Control pack design to maintain product cost, focus and schedule.Brainstorm and research designs and structures including competitor packs. Trend forecasting.Direct, co-ordinate and attend still product, scene and lifestyle photo shoots.Work with Vivid’s QA department on safety and legal pack requirements.Liaise with UK / EU / HK on approval of artwork, print proofs and product layouts.
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Euromark PLC
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Oxford, United Kingdom
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Studio Manager
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Apr 2003 - Apr 2007
Lead and inspire the product development team to cover design direction, briefing, approval and production quality of all 3D model development. Create and manage artwork and product schedules for team of in-house designers to follow. Successful delivery of product and packaging from concept to completion across multiple brands. Close connection with internal departments, external licensors and retailers to meet design brief and styleguide requirements. Lead and inspire the product development team to cover design direction, briefing, approval and production quality of all 3D model development. Create and manage artwork and product schedules for team of in-house designers to follow. Successful delivery of product and packaging from concept to completion across multiple brands. Close connection with internal departments, external licensors and retailers to meet design brief and styleguide requirements.
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CPLG (Copyright Promotions Licensing Group)
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London, United Kingdom
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Artwork Coordinator
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Mar 2002 - Dec 2002
Provide creative direction and implementation of products in line with approved brand identity and brand strategy. Oversee all development for high profile brands such as Mr. Men & Little Miss and WWE. Be the creative voice for licensees and EU offices, drawing on market trends and commercial requirements relative to the brands. Provide creative direction and implementation of products in line with approved brand identity and brand strategy. Oversee all development for high profile brands such as Mr. Men & Little Miss and WWE. Be the creative voice for licensees and EU offices, drawing on market trends and commercial requirements relative to the brands.
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Education
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1999 - 2001
Guildford College
A-Levels
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