Experience

St John Ambulance Cymru

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Officer

  • Apr 2023 - Present



Hong Kong Trade Development Council

• Hong Kong
• International Trade and Development
• 700 & Above Employee

• Media & Marketing Executive

  • Sep 2021 - Apr 2023

  Strengthening Hong Kong’s role as Asia’s international business platform through facilitating awareness of the events and services executed by the city’s official trade promotion body across media in the UK, Nordics & Irish markets: - Built positive, productive relationships with mainstream and trade-specific media outlets to maximise brand and event exposure; - Composed strong and innovative digital marketing content, engaged with followers in comments and monitored activities to manage social media accounts with cohesive strategy to drive attendance at local and Hong Kong-based events. Grew social media following by over 145%; - Developed and implemented campaigns for email, online advertising, and search engines. Created and led content curation for e-Newsletter delivered to over 6K recipients monthly. Defined and tracked campaign effectiveness, adjusting strategies and budgets accordingly; - Organized schedules and provided logistical support for incoming delegations comprised of senior political and business figures from Hong Kong; - Conducted video interviews, shot videos of event coverage and edited to create professional video projects; and - Researched, created and distributed impactful press releases to targeted media, heightening brand awareness and exposure. Show less



Taipei Representative Office in the UK

• London

• Press and Communications Adviser

  • Jun 2020 - Sep 2021

  This vibrant and busy role saw me liaise with journalists, politicians, businesspeople, scholars and government functionaries in order to promote Taiwan's interests and affairs in the UK: - Prepared clear, on-point speeches, and correspondences for on behalf of Taiwan's Representative in the UK as well as Ministers & senior politicians in Taiwan. Assisted senior figures in interview preparation. Drafted editorial content published in news outlets including The Telegraph, The Times, and The Economist; - Researched and presented detailed position papers representing the standpoint of Taiwan’s government on geopolitical and economic issues, alongside clarifying aspects of UK foreign policy (notably relating to the Indo-Pacific); - Handled crisis communication with professionalism and proactive mindset to mitigate damage and restore positive image; and - Established strong social media presence to increase brand exposure, growing Facebook & Twitter to over 10K followers each. Show less



Taipei Representative Office in the United Kingdom

• London, United Kingdom

• Art & Digital Communications Assistant

  • May 2018 - Jun 2020

  Implemented and supported cultural events to promote Taiwan’s culture in the UK and Nordics: - Assisted with the planning and implementation of a variety of Taiwan culture-related events across music, literature, dance, theatre and contemporary art, ensuring smooth operations through audience management and co-ordinating with venue staff; - Prepared and distributed press releases, and promoted events via drafting newsletter content; - Fulfilled contractual obligations, including communications, vendor coordination, schedule creation, budget administration and rehearsal and day of event coordination; - Coordinated travel and accommodation plans for visiting Taiwanese cultural delegations and artists, reached out to local cultural institutions and devised meaningful tour schedules, and; - Managed and grew social media channels, including building and maintaining a bilingual website from scratch. Show less



AMC 空中美語

• Taipei City, Taiwan

• Language Expert

  • Sep 2015 - Sep 2016

  Working with adults, I worked in both a classroom and one to one setting to helping students improve their understanding and competency in the English language, as well as further develop their knowledge of real world and theoretical business skills. Working with adults, I worked in both a classroom and one to one setting to helping students improve their understanding and competency in the English language, as well as further develop their knowledge of real world and theoretical business skills.



Lloyds Banking Group

• United Kingdom
• Financial Services
• 700 & Above Employee

• Colleague Performance Manager

  • Mar 2014 - Aug 2014

  In charge of a team of 3 coaches and circa 30 telephony agents whose aim is to detect and prevent debit card fraud. I would monitor and evaluate performance, deal in HR related matters, as well as analyse and provide insight on complaints for both plastic and non-plastic fraud. I was also responsible for department wide Health & Safety and Colleague Recognition

• Analyst - Digital & Telephony Fraud

  • Sep 2013 - Mar 2014

  I investigated daily fraud cases, understanding why they happened, and suggesting new rules that can be written into code to prevent them happening again, whilst also undertaking research in improving the customer experience and understanding the optimal balance between a re-active and pro-active approach to fraud.

• Specialist Finance - Global Non-Core

  • Mar 2013 - Sep 2013

  I was a Relationship Manager with my own portfolio of companies to manage, within which I handled their banking needs whilst also helping the bank to remove them from their portfolio through selling to PE firms, the bond market, and large bulk project sales.

• Commercial Relationship Manager

  • Sep 2012 - Mar 2013

  Set in the SME & Mid Markets Banking, I had the responsibility of helping develop and strengthen the customer bases of the Relationship Managers, through organising and running high profile networking and other exclusive events, leading sales penetration strategies designed to attract new customers, and helping to assist the relationship support team in day to day banking activities.



Wrexham County Borough Council

• United Kingdom
• Civic and Social Organizations
• 700 & Above Employee

• Marketing Intern

  • Jul 2011 - Aug 2011

  This role saw me work in the past paced marketing department of Wrexham Council. My time here was spent writing press releases, writing Positive PR for negative articles appearing in newspapers, and promoting Wrexham's hosting of the International Eisteddfod. This role saw me work in the past paced marketing department of Wrexham Council. My time here was spent writing press releases, writing Positive PR for negative articles appearing in newspapers, and promoting Wrexham's hosting of the International Eisteddfod.



Wrexham County Borough Council

• United Kingdom
• Civic and Social Organizations
• 700 & Above Employee

• Intern

  • Jul 2009 - Oct 2009

  Working for the co-ordinator of one of the largest Industrial Estates in Europe, I undertook a variety of projects, varying from administrative work to discussing potential strategies with managing directors of global firms and updating the business database (used by Wrexham Council) for the first time in three years. Working for the co-ordinator of one of the largest Industrial Estates in Europe, I undertook a variety of projects, varying from administrative work to discussing potential strategies with managing directors of global firms and updating the business database (used by Wrexham Council) for the first time in three years.