Dena Ocampo
Executive Director of Marketing & Analytics at Southern Careers Institute- Claim this Profile
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Bio
Kevin Brody
Dena is an absolute guru in the world of Education Lead Generation. The whole team was fortunate to learn from her leadership and experience in achieving client goals and developing long-term publisher relationships alike. I think what really sets Dena apart is her passion for what she does; she is a true Team Player and her attentiveness to achieving the goals of everyone she works with is always at the forefront of her efforts. I highly recommend working Dena in any capacity if you have the opportunity!
Jennifer Gitchel
I've had the pleasure of working with Dena Ocampo as a client, a publisher, and a business partner. I've always been impressed with her overall industry knowledge, enthusiasm, creativity, honesty, strong business ethics, as well as, her amazing organizational and follow-through skills. She has strong management, sales, and marketing experience, along with extensive technical understanding. I highly recommend her for any type of business relationship and/or position.
Kevin Brody
Dena is an absolute guru in the world of Education Lead Generation. The whole team was fortunate to learn from her leadership and experience in achieving client goals and developing long-term publisher relationships alike. I think what really sets Dena apart is her passion for what she does; she is a true Team Player and her attentiveness to achieving the goals of everyone she works with is always at the forefront of her efforts. I highly recommend working Dena in any capacity if you have the opportunity!
Jennifer Gitchel
I've had the pleasure of working with Dena Ocampo as a client, a publisher, and a business partner. I've always been impressed with her overall industry knowledge, enthusiasm, creativity, honesty, strong business ethics, as well as, her amazing organizational and follow-through skills. She has strong management, sales, and marketing experience, along with extensive technical understanding. I highly recommend her for any type of business relationship and/or position.
Kevin Brody
Dena is an absolute guru in the world of Education Lead Generation. The whole team was fortunate to learn from her leadership and experience in achieving client goals and developing long-term publisher relationships alike. I think what really sets Dena apart is her passion for what she does; she is a true Team Player and her attentiveness to achieving the goals of everyone she works with is always at the forefront of her efforts. I highly recommend working Dena in any capacity if you have the opportunity!
Jennifer Gitchel
I've had the pleasure of working with Dena Ocampo as a client, a publisher, and a business partner. I've always been impressed with her overall industry knowledge, enthusiasm, creativity, honesty, strong business ethics, as well as, her amazing organizational and follow-through skills. She has strong management, sales, and marketing experience, along with extensive technical understanding. I highly recommend her for any type of business relationship and/or position.
Kevin Brody
Dena is an absolute guru in the world of Education Lead Generation. The whole team was fortunate to learn from her leadership and experience in achieving client goals and developing long-term publisher relationships alike. I think what really sets Dena apart is her passion for what she does; she is a true Team Player and her attentiveness to achieving the goals of everyone she works with is always at the forefront of her efforts. I highly recommend working Dena in any capacity if you have the opportunity!
Jennifer Gitchel
I've had the pleasure of working with Dena Ocampo as a client, a publisher, and a business partner. I've always been impressed with her overall industry knowledge, enthusiasm, creativity, honesty, strong business ethics, as well as, her amazing organizational and follow-through skills. She has strong management, sales, and marketing experience, along with extensive technical understanding. I highly recommend her for any type of business relationship and/or position.
Experience
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Southern Careers Institute
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United States
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Education Administration Programs
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200 - 300 Employee
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Executive Director of Marketing & Analytics
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Aug 2018 - Present
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Lead Pulse Media
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United States
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Advertising Services
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1 - 100 Employee
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Vice President, Education Services
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Sep 2014 - Nov 2017
Managed the Education vertical for an online marketing firm. Passionate about playing a role in helping prospective students find the right school to complete their education. Worked with over 70 different higher education institutions to help source prospective students for the programs and degrees offered. Worked with a portfolio of over 200 agencies, websites and call centers to source compliant student prospects that resulted in effective cost per enrollment and cost per starts for the institutions. Specific duties included: • Contracting with the schools, AORs and other agencies to provide student prospect leads • Contracting/Managing lead sources; continually monitoring for best practices, ethical marketing and compliant lead generation standards; implementing campaign optimization based on feedback from the schools; lead sources included call centers and websites using SEO/Organic traffic, Search/PPC/Display advertisers, directory style and matching education portals and Social and Mobile Media channels • Working with Operations to build and manage campaigns from a technical and operational standpoint; working with various client CRMs and lead exchange networks including Sparkroom, YNOT, Lead Conduit, Alpine, and Cake • Managing the billing, reporting and program analysis with the CEO, the clients and the lead sources Show less
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Virtumundo
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India
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E-learning
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Vice President, Marketing
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Apr 2005 - Jul 2014
Started in 1997, Virtumundo is the industry leader in delivering 100% targeted, permission-based advertising solutions to engage consumers with messages that are relevant, personalized and timely. My primary focus at Virtumundo was to further expand the Education business in delivering high quality, high volumes of prospective students to institutions for higher education. Started in 1997, Virtumundo is the industry leader in delivering 100% targeted, permission-based advertising solutions to engage consumers with messages that are relevant, personalized and timely. My primary focus at Virtumundo was to further expand the Education business in delivering high quality, high volumes of prospective students to institutions for higher education.
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Indigo Interactive, Inc.
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Advertising Services
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1 - 100 Employee
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Vice President, Marketing
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Jul 2008 - Aug 2010
Indigo Interactive was an offshoot from Virtumundo that helped bring together buyers and sellers in the online lead generation business. We provided a platform to trade leads real time using a bid system, IndigoExchange. Main areas of focus were in Automotive, Insurance, Home Services and Financial Services. Indigo Interactive was an offshoot from Virtumundo that helped bring together buyers and sellers in the online lead generation business. We provided a platform to trade leads real time using a bid system, IndigoExchange. Main areas of focus were in Automotive, Insurance, Home Services and Financial Services.
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Vice President, Agency Marketing
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Apr 2005 - Jul 2008
Virtumundo was a pioneer in the email industry. We specialized in helping companies generate business through both lead generation and ecommerce. My role was to expand our business channels beyond email and to act as a full service digital ad agency with the addition of affiliate marketing, creative design, and search services. Virtumundo was a pioneer in the email industry. We specialized in helping companies generate business through both lead generation and ecommerce. My role was to expand our business channels beyond email and to act as a full service digital ad agency with the addition of affiliate marketing, creative design, and search services.
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Belcaro Group
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United States
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Advertising Services
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Director Online Marketing
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1999 - 2004
Managed the online marketing channels for ShopAtHome. Launched and managed the companies first affiliate network and email marketing initiatives. Developed the concept and launched the cash back shopping portal which is the company's main line of business today. Managed the online marketing channels for ShopAtHome. Launched and managed the companies first affiliate network and email marketing initiatives. Developed the concept and launched the cash back shopping portal which is the company's main line of business today.
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Education
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1995 - 1997
University of St. Thomas
M.B.A., Marketing -
1983 - 1987
St. Mary's College at Notre Dame
B.A., Communications and Sociology
Community
