Experience

Date Of Birth

• Australia
• Design
• 1 - 100 Employee

• General Manager

  • Feb 2022 - Present

• Head Of Strategy

  • Aug 2020 - Feb 2022

  Date of Birth is a Branding Agency creating the next generation of brands for today. The core services include Brand Strategy, Brand Management and Design. As the Head of Strategy my role led the team in terms of strategic vision, brand strategy (both internal and client facing) and managing growth of the business.



Sandwich Chefs

• Australia
• Food and Beverage Services
• 1 - 100 Employee

• National Marketing Manager

  • Jul 2018 - Sep 2020

  National Marketing Manager at Sandwich Chefs, a subsidiary of PNF Management. Part responsible for leading the brand transformation of Sandwich Chefs within the QSR Space, rebuilding the marketing department, and driving the growth of the franchise network through the implementation of a comprehensive marketing strategy. •Developing a strategy and managing budgets / P&L; •Executing a national marketing calendar that incorporates innovative campaigns, LAM, digital, social, PR and media activities to drive store sales and network growth; •Managing the creative direction, content and brand; •Establishing a network of externals and suppliers to support objectives; •Building and coaching a high performing team; •Improving marketing systems and functions; •Overseeing and negotiating sponsorship deals (Melbourne United); •Working closely with the CEO and in line with the overall business strategy. Show less



Funlab Pty Ltd

• Australia
• Entertainment Providers
• 300 - 400 Employee

• Brand Manager

  • Jun 2017 - Jul 2018

  A PE backed company achieving massive growth, Funlab operates four industry leading brands in retail entertainment, continually innovating and developing exciting new concepts for the Australian market. Current brands include Holey Moley, Strike Entertainment, Archie Brothers Cirque Electriq and Sky Zone. Key duties: • Managed multiple marketing campaigns at a local and national level. • Developed quarterly and FY Marketing Strategy. • High level project management and budget management. • Worked closely with the internal design team and broader marketing team to achieve campaign goals. • Launched Archie Brothers Cirque Electriq to the Sydney Market in December 2017. • Coordinated multiple brand activations and launches. • Managed all campaigns for Sky Zone & Archie Brothers Cirque Electriq. • Worked with external PR and Media agencies to support Marketing Campaigns. • Brand Management. • Brand Partnerships. Show less



JMH Wholesale Furniture

• Australia
• Furniture
• 1 - 100 Employee

• Marketing Manager

  • Nov 2015 - Jul 2017

  An independent supplier to the Architectural and Design industry. Key duties: • Oversaw and led the creative and brand development for all projects and campaigns. • Developed new B2B marketing channels for JMH Furniture. • Identified emerging growth markets within the A&D industry and tailored a strategy towards them. • Increased brand awareness across a variety of print and digital channels. • Refreshed the JMH Furniture brand to better align to their target audience. • Managed a major redevelopment of the JMH Furniture website (www.jmh.furniture). • Launched Bentwoods Australia to the Australian market. • Worked closely with BCI to identify new business opportunities. • Developed and designed a suite of marketing tools to support the Sales and Business Development teams. • Built a solid customer database and implemented a custom CRM. • Identified and implemented market segmentation. • Implemented targeted SEO / AdWords strategies. • Coordinated events and tradeshows such as the Food Service Show in Sydney. • Managed all social media accounts. • Marketing Management. ⇨ Key Accomplishments: • Successfully launched the new JMH Furniture brand. • Successfully launched Bentwoods Australia (new business) into the Australian Market. • Increased business turnover by a record 21.6%. • JMH Furniture website has seen a 42% decrease in bounce rate, 294% increase in session time and a 365% increase in page depth. These stats are the result of a targeted digital campaign that has led to an increase in site traffic, engagement and sales. • Implemented a new communications process that has increased efficiency by 30 - 40%. • Increased customer database from 350 to 2500 in six months through content marketing and multi-channel marketing. • Social media following increased from 120 followers to over 1500 followers on Instagram. • Implemented a custom built CRM that has segmented the target audience and opened up new business opportunities. Show less



IntoWork Australia

• Australia
• Staffing and Recruiting
• 1 - 100 Employee

• Marketing Executive

  • Feb 2014 - Nov 2015

  Key duties: • Stakeholder management. • Brand management. • Managed marketing and creative projects for 10 national group businesses. • Developed brand hierarchies for 20 sub-brands. • Created brand guidelines for a number of group businesses. • Managed the internal design team. • Worked on a variety of marketing strategies. • Successfully coordinated and managed key calendar events such as graduations and launches. • Collaborated with talent agencies to secure celebrities for events. • Maintained websites and distributed monthly electronic newsletters for clients and stakeholders. Show less



MANNMADE

• Melbourne, Australia

• Brand Manager (contract)

  • May 2013 - May 2015

  Key duties: • Developed brand guidelines, brand identities, websites, marketing strategies and collateral for a variety of clients such as, V&J Menswear and Bell & Barnett. • Managed projects from start to finish and coordinated with external agencies when necessary. • Maintained social media pages and aided with content creation. Key duties: • Developed brand guidelines, brand identities, websites, marketing strategies and collateral for a variety of clients such as, V&J Menswear and Bell & Barnett. • Managed projects from start to finish and coordinated with external agencies when necessary. • Maintained social media pages and aided with content creation.



Mattel, Inc.

• United States
• Manufacturing
• 700 & Above Employee

• Marketing Executive

  • Jan 2012 - Jun 2013

  Key duties: • Developed in-store campaigns for Mattel’s biggest brands including Barbie, Hot Wheels, and Fisher Price. • Managed and monitored brand guidelines for multiple brands. • Analysed NPD data and conducted competitor analysis. • Monitored in-store advertising budgets. • Streamlined processes that saved the business $60,000 in annual costs. • Worked on a variety of marketing campaigns with a focus on increasing market share. • Supported the broader marketing team with general duties. Show less



Buzz

• Australia
• Design Services
• 1 - 100 Employee

• Product Designer

  • Dec 2009 - Nov 2011

  Buzz is a global creative agency that solves marketing and business challenges through product design solutions. Buzz is a global creative agency that solves marketing and business challenges through product design solutions.