Experience

The Leys School

• Education
• 1 - 100 Employee

• Careers Adviser

  • Oct 2022 - Present

  Careers professional at one of the UK’s leading co-educational secondary schools, situated in the heart of Cambridge, providing impartial careers information and guidance. Role includes organising the school’s annual Careers Forum; running a series of career workshops targeting professions not directly linked to syllabus subjects (including medicine, law and accountancy) in partnership with professional institutions and local businesses; inviting inspiring speakers to talk to pupils about their own careers experience; assisting with work experience placements; supporting UCAS and further education applications; and the completion of the Morrisby careers profiling platform for Year 10 and 11 pupils. Elected member on the school's SSCC, a Consultative Committee and forum for ideas and information sharing designed to promote effective communication with senior management and Governors.



Freelance Consultant

• Airlines and Aviation

• Marketing & Communications Consultant

  • Oct 2011 - Sep 2022

  Marketing and Communications Consultant with extensive experience of project management, PR and working alongside brands requiring idea generation, content creation and delivery. Specialised in the development and delivery of integrated marketing solutions and pro-active, effective PR & communications campaigns across a range of media & marketing channels. Considerable experience in stakeholder management. A proven and effective communicator with brands, the media & key opinion formers. Extensive experience in marketing. Provided strategic consultancy and activation support for clients including:- Paddle of Britain, Across the Divide, The NFL, Threshold Sports, Standard Life, Science in Sport (SiS), Goldenhill Retreats, School Bandanas, Race to the Stones, Northern Boot Camp, African Skies and Bootcamp Kitchen. Sponsorship properties worked on:- The London 2012 Olympic & Paralympic Games, NFL International Series, The Super Bowl, Tour of Britain, Deloitte Ride Across Britain, MITIE London Revolution. Athlete/Player endorsements (incl. Sir Chris Hoy, Rebecca Romero, Helen Jenkins, GB Rowing, Radioshack Nissan Trek, Rabobank Pro Cycling, Rapha Condor Sharp, James Cracknell, GB Basketball), Paddle of Britain & BBC Children in Need's Countryfile Ramble. Excellent communication, writing and literacy skills. Experienced in preparing, reviewing and presenting materials for internal and external use, across different sectors for a range of audiences. Experienced copy writer (for online, print and social) as well as thought leadership and industry award submissions. Wrote the successful UK & Commonwealth Points of Light award nomination (recognition by the Prime Minister for outstanding social action during the pandemic) for Northern Bootcamp founders, Caroline & Dan Smith, Graduate of the UK Back2Businessship Returners Programme.



Hills Road Sixth Form College

• United Kingdom
• Education Administration Programs
• 1 - 100 Employee

• Exam Invigilator

  • May 2022 - Jul 2022

  Exam invigilator for A-Levels & GCSEs at Hills Road Sixth Form College in Cambridge. Comprehensive understanding of the school examination process, regulations and protocol within one of the UK's leading academic settings. Exam invigilator for A-Levels & GCSEs at Hills Road Sixth Form College in Cambridge. Comprehensive understanding of the school examination process, regulations and protocol within one of the UK's leading academic settings.



St Mary's School, Cambridge

• United Kingdom
• Primary and Secondary Education

• Exam Invigilator

  • May 2022 - Jul 2022

  Exam invigilator for A-Levels & GCSEs at St Mary's School in Cambridge. Exam invigilator for A-Levels & GCSEs at St Mary's School in Cambridge.



The Way To The UK

• United Kingdom
• Travel Arrangements

• Host

  • Jul 2017 - Aug 2019

  Regular host family for The Way To The UK, helping French students to improve their English language skills whilst staying in Cambridge. Regular host family for The Way To The UK, helping French students to improve their English language skills whilst staying in Cambridge.



The Great Football Giveaway

• Project Director

  • Apr 2011 - Sep 2011

  Having won one of the highly sought after Vodafone World of Difference placements in 2011 (out of 11,000 entries), I joined a non profit organisation, The Great Football Giveaway. The Great Football Giveaway is a small UK charity that delivers footballs to the poorest kids living in rural Africa - making a difference in countries where there is suffering as well as working closely with educational projects such as HIV and malaria awareness to help ensure these children live longer, healthier lives. In the last few years, the charity has hand delivered over 20,000 footballs and netballs direct to kids in some of the poorest rural areas of Malawi, Uganda, Angola, Zambia, Rwanda and Tanzania. My role involved creating a new TGFG project designed to reach the remote and rural region of Mbeya in South West Tanzania. This included recruiting, organising and managing a team of volunteers to deliver the project, generating funds, research, all logistics and planning, and leading the project team out in Tanzania. In addition, I was a guest presenter at the Vodafone World of Difference UK Induction day.



Synergy Sponsorship (later re-named Engine Sport)

• Director of Communications

  • Oct 2003 - Mar 2011

  Joined Synergy (formerly Karen Earl Sponsorship) in October 2003 working across the PR, experiential and sponsorship consultancy departments. Work involved guiding brands through every stage of the sponsorship process from strategy to delivery; activation planning, content creation and management and the creation of insightful and consumer-led marketing campaigns. Sat on Senior Management Board as Director of the Communications Division. Clients worked on include Diageo (Guinness), RBS, BMW, npower, British Airways, Jameson, the NFL, Pernod Ricard (Chivas Regal, Ballantine's), Powerade, Aviva, Kiawah Development Partners (Christophe Harbour development) and Doonbeg. Sponsorship properties worked on:- The Olympic & Paralympic Games, The Ryder Cup, RBS 6 Nations, The Open Championship, Rugby Football Union, British & Irish Lions, IRB Rugby World Cup, The Ashes, npower Test Series, Guinness Premiership, NFL International Series, the Super Bowl, Formula One World Championship, Ballantine’s Championship, Barclays Scottish Open, Chivas Life Series, Bupa Great Run Series, Jameson Empire Film Awards, Dublin Film Festival, Whitbread Book Awards. Athlete/Player/Ambassador endorsements (incl. Andy Murray, Zara Phillips, Jack Nicklaus, Mo Farah, Luke Donald, Mike Tindall, Jason Leonard, Martin Corry, Josh Lewsey, Keith Wood, Phil Vickery, Andy Nicol, David Sole, Ieuan Evans, Frankie Dettori, Graeme McDowell, Sam Torrance, Sandy Lyle, Paula Creamer, Steven Gerrard, Rebecca Adlington, Dee Caffari, Jodie Kidd, Kirsty Gallacher, Lee Broom and Tom Hooper). Experienced writer on thought leadership and for industry award submissions including writing the successful ‘Sunday Times Sports Businesswoman of the Year Awards’ entry for Karen Earl, winner of the award in its first year. Synergy was part of Engine, the global creative communications company.



Gullivers Sport Travel

• United Kingdom
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Tour Manager (freelance)

  • 2006 - 2009

  Tour Manager, British & Irish Lions Tour, South Africa 2009 Tour Manager, Rugby World Cup, France 2007 Tour Manager, Ashes Test Series, Australia 2006 Tour Manager, British & Irish Lions Tour, South Africa 2009 Tour Manager, Rugby World Cup, France 2007 Tour Manager, Ashes Test Series, Australia 2006



S2 Marketing

• United States
• Marketing Services
• 1 - 100 Employee

• Account Manager

  • 1999 - 2003

  Worked at S2 Marketing since it was founded in 1999. Clients worked on included:- TaylorMade adidas Golf, Times Newspapers, Help the Aged, Lexus European Cup, The Golf Foundation, David Leadbetter and Golf England. From 2000-2001, I worked on the PR for the successful Wales Ryder Cup 2010 Bid; the bid team was ultimately responsible for bringing the Ryder Cup to Wales for the first time, played at Celtic Manor in 2010. Worked at S2 Marketing since it was founded in 1999. Clients worked on included:- TaylorMade adidas Golf, Times Newspapers, Help the Aged, Lexus European Cup, The Golf Foundation, David Leadbetter and Golf England. From 2000-2001, I worked on the PR for the successful Wales Ryder Cup 2010 Bid; the bid team was ultimately responsible for bringing the Ryder Cup to Wales for the first time, played at Celtic Manor in 2010.