Experience

Redbility

• Spain
• Business Consulting and Services
• 1 - 100 Employee

• UX Consultant

  • Jun 2021 - Present



TIMG LA

• Remote

• Senior Product Designer

  • Nov 2020 - Jun 2021

  Strategy and design system of a new ecommerce page for TIMG.CL Goals: Increase the orders completed from 30% of 100% of invoices to 60% and increase the number of active users from 300 to 1000.Methods: UX personas, Benchmark, User interviews, Stakeholders Interviews, wire flow, prototype, prototype testing, and UI design kit Strategy and design system of a new ecommerce page for TIMG.CL Goals: Increase the orders completed from 30% of 100% of invoices to 60% and increase the number of active users from 300 to 1000.Methods: UX personas, Benchmark, User interviews, Stakeholders Interviews, wire flow, prototype, prototype testing, and UI design kit



CBI Consulting

• San Sebastián de los Reyes, Comunidad de Madrid, España

• UX/UI Designer

  • Feb 2020 - May 2020

  Design system and user interface UI kit for web-based software that tracks and measure tasks and operations of several companies in Spain  Goals: Reduce the learning process time of new users, from one week to 3 days establishing a friendly visual design and intuitive componentsMethods: User interviews, Stakeholders Interviews, wireframes, user flow, prototype, prototype testing, and UI design Design system and user interface UI kit for web-based software that tracks and measure tasks and operations of several companies in Spain  Goals: Reduce the learning process time of new users, from one week to 3 days establishing a friendly visual design and intuitive componentsMethods: User interviews, Stakeholders Interviews, wireframes, user flow, prototype, prototype testing, and UI design



Icrea Group

• Mérida, Venezuela

• CEO and Product designer

  • Jan 2015 - Apr 2019

  Team leader, Product management of Srtatup with 15 team members Goals: Design and support 4 mobile apps and websites for 3rd parties and 1 own mobile App (Fintech) in 3 years with a global number of 10k users and 50k downloads Methods: OKR, User personas, Journal maps, User interviews, Stakeholders Interviews, prototype, prototype testing, AB testing Team leader, Product management of Srtatup with 15 team members Goals: Design and support 4 mobile apps and websites for 3rd parties and 1 own mobile App (Fintech) in 3 years with a global number of 10k users and 50k downloads Methods: OKR, User personas, Journal maps, User interviews, Stakeholders Interviews, prototype, prototype testing, AB testing



Pago Flash

• Caracas, Distrito Federal, Venezuela

• Freelance Product Designer

  • Jul 2014 - Jan 2015

  Design system and user interface for web-based software that allows users from Caracas, VE. do online payments with or without credit cards Goals: Offer a friendly experience that reaches 5000 active users and 5000 transactions per day Methods: User personas, Journal maps, User interviews, Stakeholders Interviews, User flow, Prototype, Prototype testing, AB testing Design system and user interface for web-based software that allows users from Caracas, VE. do online payments with or without credit cards Goals: Offer a friendly experience that reaches 5000 active users and 5000 transactions per day Methods: User personas, Journal maps, User interviews, Stakeholders Interviews, User flow, Prototype, Prototype testing, AB testing



For Pixel BR

• Belo Horizonte, Minas Gerais, Brasil

• UI Designer

  • Sep 2012 - Jun 2013

  User interface design for multiple websites and company’s own, applying a new work cooperation system Designer-FrontEnd Developers. Goals: Reduce the time of making and finishing websites for company’s clients by 50% and avoid non-official communications channels Methods: Stakeholders Interviews, User flow, Prototype, Prototype testing, AB testing, Scrum a Design thinking User interface design for multiple websites and company’s own, applying a new work cooperation system Designer-FrontEnd Developers. Goals: Reduce the time of making and finishing websites for company’s clients by 50% and avoid non-official communications channels Methods: Stakeholders Interviews, User flow, Prototype, Prototype testing, AB testing, Scrum a Design thinking