Vice President Branding & Marketing Strategies

• Dec 2022 - Present

Director of Creative Services

• Feb 2011 - Present

Kristina Witmer leads a team of seasoned digital marketing experts, creative gurus and content managers to serve B2B and B2C accounts. Our team can deliver on any and all of the following: Marketing Consultation Brand Development & Engagement Business strategy New Business Start-up Consultation Online Marketing Solutions Public Relations Crisis Management Event Planning & Management Lead Generation Search Engine Optimization - SEO Search Marketing & PPC Management Web Content Marketing Social Media Marketing Press Release Distribution & Story Submission Online Video Optimization Marketing SoftwareSEO Link Building Services Show less

Marketing Manager

• Jan 2015 - Jun 2020

B2B and B2C corporate marketing and branding strategies for Fortune 500 steel company. Founded in 1915, Commercial Metals Company and its subsidiaries recycle, manufacture and fabricate steel, metal products and related materials through a network of facilities throughout the United States and around the globe. Our department serves as the internal marketing agency for CMC, from building branding and marketing strategies to their successful execution. Businesses throughout North America and Europe include: 54 recycling plants; 11 steel mills, 105 rebar fabrication plants, heat-treated performance products; Southern Post, the largest T-post manufacturer in the U.S.; ChromX, a high-strength, corrosion-resistant steel product line; CryoSTEEL rebar products; and 22 construction-related supply stores. Responsibilities include: brand immersions and re-alignment; marketing strategies and tactical implementation; new business research, development and recommendations; emerging markets research; social media strategies, monitoring, implementation and and analytics; digital advertising strategies & analytics; retail merchandising; retail promotions; event planning; conferences & tradeshow management. Show less

Director, Marketing & Public Relations

• May 2011 - Mar 2013

Enkitec is an information technology services firm specializing in Oracle and is a Platinum Partner with Oracle Exadata. With database consultants averaging 15 years of Oracle experience, Enkitec leads the country with the most knowledgeable Oracle experts. Their suite of services include: Oracle Database Administration, Oracle Application Development, Enkitec University, and a unique On Call Service – an innovative offering that provides remote services for Oracle Systems. The fusion of development and database administration expertise allows Enkitec to step into large, complex environments and instantly make a positive impact. Show less

Director of Marketing & Corporate Communications

• Apr 2010 - Jan 2011

B-to-B corporate brand development, marketing strategy and implementation for SPEED FC core product offerings to C-level executives Corporate public relations strategy and implementation Development of outreach campaigns, corporate collateral, creative, website design components, event and tradeshow management Interactive direct marketing initiatives to core targets Strategic industry partnership branding and marketing initiatives Social media strategies and implementation for SPEED and select clients Show less

Account Director/New Business

• Sep 2008 - Apr 2010

Branding and marketing agency that services Business-to-Business accounts along with a smidgin of Business-to-Consumer. We offer the following: online & traditional advertising/marketing outreach, media strategy & placement, public relations, Hispanic outreach, events, focus groups, competitive analysis. Branding and marketing agency that services Business-to-Business accounts along with a smidgin of Business-to-Consumer. We offer the following: online & traditional advertising/marketing outreach, media strategy & placement, public relations, Hispanic outreach, events, focus groups, competitive analysis.

Director of Marketing, Merchandising & Public Relations

• Feb 2007 - Feb 2008

Responsible for corporate marketing initiatives for volume home builder. Directed all web-centric, print and broadcast advertising, promotional items, sales tools and public relations outreach for corporate and single-family home communities in Dallas, Fort Worth, San Antonio, Houston, West Texas and Atlanta markets. Implemented comprehensive re-branding initiative, including redevelopment of logo, graphics, sales galleries and model home merchandising. Responsible for corporate marketing initiatives for volume home builder. Directed all web-centric, print and broadcast advertising, promotional items, sales tools and public relations outreach for corporate and single-family home communities in Dallas, Fort Worth, San Antonio, Houston, West Texas and Atlanta markets. Implemented comprehensive re-branding initiative, including redevelopment of logo, graphics, sales galleries and model home merchandising.

Vice President

• Jul 1998 - Dec 2007

Commercial & Residential Real Estate advertising agency. Handled the following accounts: Republic Property Group; Portrait Homes; Choice Homes; Lennar Homes; Myers & Crow Commercial Real Estate; Capstar Commercial Real Estate Services; Jones Lang LaSalle; Stream Realty. Commercial & Residential Real Estate advertising agency. Handled the following accounts: Republic Property Group; Portrait Homes; Choice Homes; Lennar Homes; Myers & Crow Commercial Real Estate; Capstar Commercial Real Estate Services; Jones Lang LaSalle; Stream Realty.

Account Supervisor

• 1998 - 1999

Managed staff of five account executives on the 7-Eleven account. Managed staff of five account executives on the 7-Eleven account.

Creative Director

• 1991 - 1997

With one of the most talented teams I've ever had the honor to work with, we...built and implemented Beckett's corporate brand strategy, creative assets and public relations initiatives...built and deployed marketing strategies for Beckett's five sports titles and numerous books...managed marketing, creative and communications for philanthropic endeavors, including Beckett's live auction with the Troy Aikman Foundation. With one of the most talented teams I've ever had the honor to work with, we...built and implemented Beckett's corporate brand strategy, creative assets and public relations initiatives...built and deployed marketing strategies for Beckett's five sports titles and numerous books...managed marketing, creative and communications for philanthropic endeavors, including Beckett's live auction with the Troy Aikman Foundation.

Art Director (Contract)

• 1995 - 1996

Here I took some time from Beckett, got hitched to Randy Gibson, and art directed a few Horchow and Neiman Marcus Home catalogs for the fall and winter buying cycles. My responsibilities included...managing a team of 12 photographers, stylists, writers and production personnel...concepts, art direction and production...critical paths for each catalog was beat, and always under budget. Here I took some time from Beckett, got hitched to Randy Gibson, and art directed a few Horchow and Neiman Marcus Home catalogs for the fall and winter buying cycles. My responsibilities included...managing a team of 12 photographers, stylists, writers and production personnel...concepts, art direction and production...critical paths for each catalog was beat, and always under budget.