Dorothy Crouch
Freelance Writer at Macfadden Pet Business, LLC- Claim this Profile
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Spanish Limited working proficiency
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Chinese Elementary proficiency
Topline Score
Bio
Ellen Egley
As the Education Content Manager for STEM Jobs, I assign, proof, and publish all of the content for both our website and quarterly magazine. I have had the pleasure of working with Dorothy as a freelance writer in both formats, and her work is consistently of the highest quality. She volunteers to take on additional assignments as necessary, yet never misses a deadline. She shows initiative by going above and beyond on her assignments - seeking out and including interviews with professionals in the appropriate fields even when not required to do so. She is an incredible asset to our company, a consummate professional, and a skilled writer. Any company would benefit from having her as a member of their team. ~Ellen Egley Education Content Manager, STEM Jobs
Brittinee Huntley
As the Editor-and-Chief, Dorothy was a KEY player in the launch of AAA Northwest Ohio's AAA Now! member magazine. Her excellent communication skills between my self and the designer made my ideas a reality. With her excellent writing ability she has taken 'drab to fab' in no time. I am able to provide her any topic and she can write on it like an expert. I appreciate her patience with myself and my colleagues as we make this publication something our readers look forward to receiving in their inbox and mail box. I highly recommend Dorothy as an editor, writer and project manager.
Ellen Egley
As the Education Content Manager for STEM Jobs, I assign, proof, and publish all of the content for both our website and quarterly magazine. I have had the pleasure of working with Dorothy as a freelance writer in both formats, and her work is consistently of the highest quality. She volunteers to take on additional assignments as necessary, yet never misses a deadline. She shows initiative by going above and beyond on her assignments - seeking out and including interviews with professionals in the appropriate fields even when not required to do so. She is an incredible asset to our company, a consummate professional, and a skilled writer. Any company would benefit from having her as a member of their team. ~Ellen Egley Education Content Manager, STEM Jobs
Brittinee Huntley
As the Editor-and-Chief, Dorothy was a KEY player in the launch of AAA Northwest Ohio's AAA Now! member magazine. Her excellent communication skills between my self and the designer made my ideas a reality. With her excellent writing ability she has taken 'drab to fab' in no time. I am able to provide her any topic and she can write on it like an expert. I appreciate her patience with myself and my colleagues as we make this publication something our readers look forward to receiving in their inbox and mail box. I highly recommend Dorothy as an editor, writer and project manager.
Ellen Egley
As the Education Content Manager for STEM Jobs, I assign, proof, and publish all of the content for both our website and quarterly magazine. I have had the pleasure of working with Dorothy as a freelance writer in both formats, and her work is consistently of the highest quality. She volunteers to take on additional assignments as necessary, yet never misses a deadline. She shows initiative by going above and beyond on her assignments - seeking out and including interviews with professionals in the appropriate fields even when not required to do so. She is an incredible asset to our company, a consummate professional, and a skilled writer. Any company would benefit from having her as a member of their team. ~Ellen Egley Education Content Manager, STEM Jobs
Brittinee Huntley
As the Editor-and-Chief, Dorothy was a KEY player in the launch of AAA Northwest Ohio's AAA Now! member magazine. Her excellent communication skills between my self and the designer made my ideas a reality. With her excellent writing ability she has taken 'drab to fab' in no time. I am able to provide her any topic and she can write on it like an expert. I appreciate her patience with myself and my colleagues as we make this publication something our readers look forward to receiving in their inbox and mail box. I highly recommend Dorothy as an editor, writer and project manager.
Ellen Egley
As the Education Content Manager for STEM Jobs, I assign, proof, and publish all of the content for both our website and quarterly magazine. I have had the pleasure of working with Dorothy as a freelance writer in both formats, and her work is consistently of the highest quality. She volunteers to take on additional assignments as necessary, yet never misses a deadline. She shows initiative by going above and beyond on her assignments - seeking out and including interviews with professionals in the appropriate fields even when not required to do so. She is an incredible asset to our company, a consummate professional, and a skilled writer. Any company would benefit from having her as a member of their team. ~Ellen Egley Education Content Manager, STEM Jobs
Brittinee Huntley
As the Editor-and-Chief, Dorothy was a KEY player in the launch of AAA Northwest Ohio's AAA Now! member magazine. Her excellent communication skills between my self and the designer made my ideas a reality. With her excellent writing ability she has taken 'drab to fab' in no time. I am able to provide her any topic and she can write on it like an expert. I appreciate her patience with myself and my colleagues as we make this publication something our readers look forward to receiving in their inbox and mail box. I highly recommend Dorothy as an editor, writer and project manager.
Credentials
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SCUBA
PADISep, 2014- Nov, 2024
Experience
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Macfadden Pet Business, LLC
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Book and Periodical Publishing
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1 - 100 Employee
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Freelance Writer
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Apr 2014 - Present
Produce pet-industry focused articles for the print and online editions of Pet Business, The Pet Elite, and The Pet AisleEngage in discussions regarding market climate with decision makers from the pet industry's most innovative brandsPrepare images and ensure high-resolution quality for print Produce pet-industry focused articles for the print and online editions of Pet Business, The Pet Elite, and The Pet AisleEngage in discussions regarding market climate with decision makers from the pet industry's most innovative brandsPrepare images and ensure high-resolution quality for print
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Retail TouchPoints
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Senior Editor
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Feb 2022 - Jan 2023
Provided daily news coverage of the retail industry on RetailTouchPoints.comCultivated design:retail, the retail-design focused sibling brand of Retail TouchPointsDeveloped a contributor pool comprising respected industry leaders in retail designHighlighted conservation initiatives and sustainable trends in retail business planning and store developmentExamined trends in store design and luxury retail to create sponsored content including special reportsOversaw the on-site execution of the design:retail Conference & Expo
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Managing Editor
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Feb 2018 - Feb 2022
Managed editorial strategy for California Apparel News print and digital editions, online content, and e-newslettersAssigned stories, approved pitches, and worked with writers to develop content ideasWrote feature articles, working with industry veterans and creatives to tell stories of the evolving apparel businessEdited article submissions and approved final story draftsWorked with the production team to adhere to publishing scheduleHighlighted the denim category, covering the industry’s evolution through projects including the launch of “Industry Focus: Denim”Moderated panels at on-site trade events including Informa Markets Fashion’s Sourcing at MAGIC and Sustainable Fashion ForumLed virtual discussions during Curve and Miami Swim Week Summit, and engaged in talks at digital events such as Kingpins24Traveled globally to meet with brands, manufacturers, and mills, gaining invaluable insight into the garment supply chain
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STEM Jobs Contributing Writer
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Apr 2015 - Oct 2018
Contributed to the online and print components of STEM JobsPitched story ideas to ignite student interest in STEM careersConducted interviews with STEM-education leadersOrganized research for article developmentPackaged content to maximize reader engagement Contributed to the online and print components of STEM JobsPitched story ideas to ignite student interest in STEM careersConducted interviews with STEM-education leadersOrganized research for article developmentPackaged content to maximize reader engagement
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Traveling Times Inc
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United States
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Advertising Services
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1 - 100 Employee
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Associate Editor
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Jan 2012 - Feb 2018
Launched AAA Now!, a regional bimonthly publication targeting AAA membersSupervise and contribute to the entire process of designing and publishing AAA Now!Write and edit feature articles for quarterly and bimonthly publicationsManage production of quarterly travel print and digital newslettersDevelop story ideas with editorial teamProvide copy for client marketing campaignsCollaborate with designers to organize layout of publications, newsletters, websites and miscellaneous promotional materialsDesign monthly promotional travel emailsProduce promotional content for client websites
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Associate Editor
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Apr 2011 - Dec 2012
Researched and prepared articles regarding travel, entertaining, career and lifestyle for a female audienceManaged content within WordPressEdited stories submitted by contributorsMet with editorial team to brainstorm regarding upcoming featuresWorked directly with publisher and editor-in-chief to discuss improvement and direction of publicationContributed to content for Moxy Magazine’s debut cookbook, "Breaking In Your Kitchen: Cause a Girl’s Gotta Eat" Researched and prepared articles regarding travel, entertaining, career and lifestyle for a female audienceManaged content within WordPressEdited stories submitted by contributorsMet with editorial team to brainstorm regarding upcoming featuresWorked directly with publisher and editor-in-chief to discuss improvement and direction of publicationContributed to content for Moxy Magazine’s debut cookbook, "Breaking In Your Kitchen: Cause a Girl’s Gotta Eat"
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Yellow Communications
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Netherlands
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Public Relations and Communications Services
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1 - 100 Employee
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Copywriter
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Nov 2010 - Apr 2011
Wrote descriptions for businesses to promote SEOCreated content for websites and client listingsResearched effective keywords by categoryMaximized client presence onlineUpdated keyword database Edited articles submitted by freelance writersApproved user reviews Wrote descriptions for businesses to promote SEOCreated content for websites and client listingsResearched effective keywords by categoryMaximized client presence onlineUpdated keyword database Edited articles submitted by freelance writersApproved user reviews
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Robb Report
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Book and Periodical Publishing
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1 - 100 Employee
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Executive Assistant to the SVP, Group Publisher of Robb Report
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Sep 2008 - Sep 2010
Coordinated with staff to arrange client meetings with Senior Vice President, Group PublisherResearched and prepared online editorial pieces for RobbReport.comWrote advertorial pieces for special advertising sectionsReviewed findings in Publishers Information Bureau reportsMonitored calendars of corporate officers Coordinated with staff to arrange client meetings with Senior Vice President, Group PublisherResearched and prepared online editorial pieces for RobbReport.comWrote advertorial pieces for special advertising sectionsReviewed findings in Publishers Information Bureau reportsMonitored calendars of corporate officers
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Account Executive
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Jun 2005 - Oct 2006
Compiled CMP Technology brand data against market share for analysis Reconciled competitive client data to establish position within the marketplaceConvened with executive level clients (CEO, CFO, CTO, CIO) to discuss and identify specific needs and solutions Represented brand at executive conferencesContributed to editorial content of financial technology publicationsPrepared financial technology articlesCollaborated with events team to efficiently produce executive level forums
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Education
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Pace University
M.S., Publishing -
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Hunter College
B.A., English Literature -
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Trinity College Dublin
Irish Literature
Community
