Lilly Fowler
Growth Marketing Specialist at 7 Knots Digital- Claim this Profile
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Bio
Experience
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7 Knots Digital
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United States
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Advertising Services
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1 - 100 Employee
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Growth Marketing Specialist
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Jul 2023 - Present
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Bandwidth Inc.
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United States
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Software Development
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700 & Above Employee
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Demand Generation Intern
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May 2022 - Dec 2022
- Regular utilization of programs such as Domo, Salesforce, etc. - Solved lead performance issues. - Compiled competitor data. - Researched competitor ad copy to close content gaps for high-budget PPC campaigns. - Optimized metadata for 100s high-controversion rate pages. - Optimized high-traffic high-priority pages for search engines. - Regular utilization of programs such as Domo, Salesforce, etc. - Solved lead performance issues. - Compiled competitor data. - Researched competitor ad copy to close content gaps for high-budget PPC campaigns. - Optimized metadata for 100s high-controversion rate pages. - Optimized high-traffic high-priority pages for search engines.
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CMS Consulting
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United States
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Marketing Services
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1 - 100 Employee
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Director of Marketing
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Jan 2022 - Apr 2022
- Managing and updating the company website.- Assisting in leading a team of 17 consultants.- Posting on LinkedIn to promote the agency to both potential consultants and clients.- Photographing team meetings and events to promote on socials.- Creating an alumni networking program.
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Marketing Consultant
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Jan 2021 - Jan 2022
Consultant for Thrive!:- Created an archive for future Facebook and Instagram posts.- Created 5 email newsletters for the company and company podcast.- Detailed a legacy plan for future Instagram posts, Facebook posts, Podcast promotion, and Email Newsletters.-Advised company owner on Instagram Takeovers.Consultant for Ten Toes Down:-Redesigned the company website for a better user experience.-Increased unique site visitors by 110%.-Curated an Instagram presence by posting content.-Increased Instagram interactions by 30%,-Detailed a legacy plan for future Instagram and Tiktok utilization. Show less
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Economic Development Partnership of North Carolina (EDPNC)
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United States
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Non-profit Organizations
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1 - 100 Employee
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Marketing & Events Intern
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Sep 2021 - Mar 2022
- Created a 2022 content calendar the Small Business Advisor social media accounts. - Created a report detailing competitor research, company SEO audits, and recommendations for future social media use. - Created collateral and documents for business advisor trade shows. - Created a 2022 content calendar the Small Business Advisor social media accounts. - Created a report detailing competitor research, company SEO audits, and recommendations for future social media use. - Created collateral and documents for business advisor trade shows.
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Education
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North Carolina State University
Bachelor's degree, Business Administration with a Marketing Concentration -
Surry Community College
Associate's degree, Arts -
Yadkin Early College High School
High School Diploma