Experience

Vectair Systems

• United Kingdom
• Facilities Services
• 1 - 100 Employee

• Senior Marketing Manager - Global Channels

  • May 2023 - Present



W.M. Barr & Company, Inc.

• United States
• Manufacturing
• 100 - 200 Employee

• Associate Brand Manager – Mold Armor, Spray & Forget and Microban

  • May 2022 - Apr 2023

  • Oversaw day-to-day tactical operations of downstream portion of business for Mold Armor, Spray & Forget, and Microban brands.• Executed a full restage of the outdoor cleaning business, maintained 100% EPA compliance with zero fines, and took price successfully while maintaining distribution at the top three key retailers where the business was under various threats of discontinuation.

• Associate Brand Manager – DampRid, Arm & Hammer, and Odor Genie

  • Feb 2019 - Apr 2022

  • Brand lead on licensed brand – Arm & Hammer - Responsible for brand plans, P&L, marketing budget, market launches, new product development, and SKU optimization; gained alignment with executive leadership, resulting in a 41% three-year CAGR. Led licensing contract renegotiations with Church & Dwight, resulting in saving 7% of net margin.• Actively contributed to first four national TV campaigns for primary CPG brand, DampRid, brand equity stretch study and creation of five-year innovation pipeline, leading to increased household penetration.• Engaged in annual SKU rationalization by identified and eliminated inefficient SKUs, driving complexity out of the business and making space for new products.• Exceeded brand portfolio financial goals by 4.2% ($4M) and YOY gross sales by 6.9%.• Led analytical reporting across all CPG brands (POS and shipments), licensing review reports, and new product tracking, creating significant growth in quality and depth of analysis. Show less

• Associate Brand Manager – CPG Marketing & Merchandising Lead

  • Jun 2017 - Feb 2019

  • Created and produced new line extensions, resulting in 2,200+ new store facings and a 92.5% Sales lift on the licensed brand• Led merchandising activities through innovative designs, supporting new product launches and driving $700K+ in incremental sales• Oversaw Direct2card & Print-at-Home SmartSource coupon programs while responsible for monthly licensing review reports, new product tracking, and weekly POS analysis



Baxter International Inc.

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Commercial Leadership Development Program Summer Intern (Global Marketing)

  • 2016 - 2016

  Was in the Integrated Pharmacy Solutions division, Global Pharmaceutical Injectables group • Led creation of new global template to centralize approved marketing material content for $18M hospital products portfolio, reducing expenses 35% from local collateral creation • Conducted marketing impact assessments as result of manufacturing facility location transfer with simultaneous portfolio optimization review, identifying and confirming areas of opportunity Was in the Integrated Pharmacy Solutions division, Global Pharmaceutical Injectables group • Led creation of new global template to centralize approved marketing material content for $18M hospital products portfolio, reducing expenses 35% from local collateral creation • Conducted marketing impact assessments as result of manufacturing facility location transfer with simultaneous portfolio optimization review, identifying and confirming areas of opportunity



Carnegie Institution for Science

• United States
• Research Services
• 300 - 400 Employee

• Corporate Assistant Secretary of the Institution

  • 2011 - 2015

  • Managed the President’s Office budget, including all Board expenses, with an allocation of $1.5 million/year, resulting in $300,000 in annual savings since 2011 • Enhanced collaboration between headquarters and 6 scientific departments through strong relationships and information dissemination, increasing communication and connectivity • Led operations of 18 board meetings, 2 visiting committees, 2 director searches, by leveraging cross-functional team involvement, ensuring appropriate content and smooth logistical coordination • As 1 of 3 executive officers of the institution, accomplished compliance with federal government regulations through preparation and processing of registration renewal, enabling the export of essential equipment for scientific research Show less



Clifford Chance

• United Kingdom
• Legal Services
• 700 & Above Employee

• Bilingual (Spanish) Legal Assistant, Energy & Projects Group, Finance & Restructuring Division

  • 2008 - 2011

  • Created a global business development proposal by applying customer insights, winning a 3-year contract to be 1 of 3 global law firms to represent one of the largest multinational agency lenders • Developed a prioritization schedule, by conducting an internal analysis, surpassing demands and deadlines from 16 corporate attorneys facing 150% increase in client demand during a hiring freeze • Influenced the Americas Management Committee through persuasive arguments, winning paid leave for all DC staff during the 2009 Inauguration Day (first exception made for an entire office) Show less