Mary Layden
VP of Marketing, Americas at Locala- Claim this Profile
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Bio
Izabela Daguila
Mary is an outstanding marketing director with an impressive content writing experience and a strong background in demand generation, partner, and product marketing. Having worked directly with her for the past 1.5 years, I have nothing but good things to say. As an empathetic manager and open-minded leader, Mary cares about the well-being of her team and always makes herself available when support is needed. She creates a collaborative and inclusive work environment, has exceptional attention to detail, and is great at communicating her expectations and recognizing co-workers. Mary’s leadership and guidance have been crucial to my professional growth!
Florence Broderick
Mary has made an outstanding contribution to our marketing efforts at CARTO in North America, running a wide range of campaigns across many channels (events, webinars, case studies, ebooks, reports, social and much more). She has exceptional attention to detail, great bias for action and is always curious to understand more about our ecosystem / ICP. She is an outstanding communicator and copywriter and did a great job working between colleagues in the US and our office in Madrid - with a great level of intercultural awareness. People always enjoyed collaborating with her and she was a respected manager by her team (of 2 people). As well as having great hard skills, Mary also has outstanding soft skills and is able to work equally well with technical stakeholders and her colleagues in go-to-market. She is also a culturally additive person - always cheerful and willing to do something that's not necessarily her job (organizing a team dinner, packing up merchandising to a tradeshow, whatever was required). She was pleasure a to work with and I wouldn't hesitate to recommend her for any role in B2B marketing!
Izabela Daguila
Mary is an outstanding marketing director with an impressive content writing experience and a strong background in demand generation, partner, and product marketing. Having worked directly with her for the past 1.5 years, I have nothing but good things to say. As an empathetic manager and open-minded leader, Mary cares about the well-being of her team and always makes herself available when support is needed. She creates a collaborative and inclusive work environment, has exceptional attention to detail, and is great at communicating her expectations and recognizing co-workers. Mary’s leadership and guidance have been crucial to my professional growth!
Florence Broderick
Mary has made an outstanding contribution to our marketing efforts at CARTO in North America, running a wide range of campaigns across many channels (events, webinars, case studies, ebooks, reports, social and much more). She has exceptional attention to detail, great bias for action and is always curious to understand more about our ecosystem / ICP. She is an outstanding communicator and copywriter and did a great job working between colleagues in the US and our office in Madrid - with a great level of intercultural awareness. People always enjoyed collaborating with her and she was a respected manager by her team (of 2 people). As well as having great hard skills, Mary also has outstanding soft skills and is able to work equally well with technical stakeholders and her colleagues in go-to-market. She is also a culturally additive person - always cheerful and willing to do something that's not necessarily her job (organizing a team dinner, packing up merchandising to a tradeshow, whatever was required). She was pleasure a to work with and I wouldn't hesitate to recommend her for any role in B2B marketing!
Izabela Daguila
Mary is an outstanding marketing director with an impressive content writing experience and a strong background in demand generation, partner, and product marketing. Having worked directly with her for the past 1.5 years, I have nothing but good things to say. As an empathetic manager and open-minded leader, Mary cares about the well-being of her team and always makes herself available when support is needed. She creates a collaborative and inclusive work environment, has exceptional attention to detail, and is great at communicating her expectations and recognizing co-workers. Mary’s leadership and guidance have been crucial to my professional growth!
Florence Broderick
Mary has made an outstanding contribution to our marketing efforts at CARTO in North America, running a wide range of campaigns across many channels (events, webinars, case studies, ebooks, reports, social and much more). She has exceptional attention to detail, great bias for action and is always curious to understand more about our ecosystem / ICP. She is an outstanding communicator and copywriter and did a great job working between colleagues in the US and our office in Madrid - with a great level of intercultural awareness. People always enjoyed collaborating with her and she was a respected manager by her team (of 2 people). As well as having great hard skills, Mary also has outstanding soft skills and is able to work equally well with technical stakeholders and her colleagues in go-to-market. She is also a culturally additive person - always cheerful and willing to do something that's not necessarily her job (organizing a team dinner, packing up merchandising to a tradeshow, whatever was required). She was pleasure a to work with and I wouldn't hesitate to recommend her for any role in B2B marketing!
Izabela Daguila
Mary is an outstanding marketing director with an impressive content writing experience and a strong background in demand generation, partner, and product marketing. Having worked directly with her for the past 1.5 years, I have nothing but good things to say. As an empathetic manager and open-minded leader, Mary cares about the well-being of her team and always makes herself available when support is needed. She creates a collaborative and inclusive work environment, has exceptional attention to detail, and is great at communicating her expectations and recognizing co-workers. Mary’s leadership and guidance have been crucial to my professional growth!
Florence Broderick
Mary has made an outstanding contribution to our marketing efforts at CARTO in North America, running a wide range of campaigns across many channels (events, webinars, case studies, ebooks, reports, social and much more). She has exceptional attention to detail, great bias for action and is always curious to understand more about our ecosystem / ICP. She is an outstanding communicator and copywriter and did a great job working between colleagues in the US and our office in Madrid - with a great level of intercultural awareness. People always enjoyed collaborating with her and she was a respected manager by her team (of 2 people). As well as having great hard skills, Mary also has outstanding soft skills and is able to work equally well with technical stakeholders and her colleagues in go-to-market. She is also a culturally additive person - always cheerful and willing to do something that's not necessarily her job (organizing a team dinner, packing up merchandising to a tradeshow, whatever was required). She was pleasure a to work with and I wouldn't hesitate to recommend her for any role in B2B marketing!
Experience
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Locala
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France
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Advertising Services
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100 - 200 Employee
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VP of Marketing, Americas
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Feb 2023 - Present
Locala is the world’s leading commerce media platform, leveraging consumer insights and location data to increase brand awareness, drive consumers to store, and deliver smarter business outcomes. Our proprietary technology enables local advertising and insights at scale, all while meeting the highest user privacy standards in the industry. Locala is the world’s leading commerce media platform, leveraging consumer insights and location data to increase brand awareness, drive consumers to store, and deliver smarter business outcomes. Our proprietary technology enables local advertising and insights at scale, all while meeting the highest user privacy standards in the industry.
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CARTO
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Technology, Information and Internet
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100 - 200 Employee
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Director of Marketing, North America
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Feb 2022 - Feb 2023
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Senior Marketing Manager
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Aug 2020 - Feb 2022
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VideoAmp
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United States
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Advertising Services
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300 - 400 Employee
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Senior Sales Marketing Manager
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Feb 2020 - Jul 2020
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Sales Marketing Manager
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Nov 2018 - Jan 2020
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Conversant
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United States
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Technology, Information and Internet
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200 - 300 Employee
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Manager, Sales Planning
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Jan 2018 - Nov 2018
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Team Lead, Sales Planning
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Dec 2015 - Dec 2017
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Sales Planner
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Apr 2014 - Dec 2015
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Senior Sales Coordinator
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Oct 2013 - Apr 2014
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Sales Coordinator
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Oct 2012 - Oct 2013
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Marc Jacobs
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Product Development Intern
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Sep 2011 - Dec 2011
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WFUV Public Radio
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Audio Engineer Assistant
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Sep 2010 - May 2011
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Carr Golf
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Ireland
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Travel Arrangements
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1 - 100 Employee
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Event Planning Intern
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Jun 2010 - Aug 2010
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Education
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Fordham University
Bachelors of Arts, Communication and Media Studies -
Marymount High School
Community
