Experience

Card My Yard

• United States
• Consumer Services
• 1 - 100 Employee

• Founder, Board Member, Board Advisor, Franchise Advisor

  • Oct 2022 - Present

  Austin, Texas Metropolitan Area I have spent the last 8 years designing the systems and processes to build the Card My Yard brand into the leading yard sign service franchise. As I move to a position on the Card My Yard board, I look forward to using my experience and resources to help Card My Yard continue to improve and grow. I am also excited about using those same experience to help other founders and business owners transition into franchising.

• Co-Founder & Chief Franchise Officer

  • Jan 2015 - Oct 2022

  Austin, Texas Co-founder and CFO of the largest yard greeting franchise business opportunity based in Austin, Texas. Card My Yard has grown from 1 location to over 425 since launching. • Critical player in growth and transition from a local business to a national franchise and brand. • Worked with key stakeholders to design and implement a custom e-commerce website to improve user experience and conversions. • Implemented multiple integrations to improve efficiency conversion of applicants to… Show more Co-founder and CFO of the largest yard greeting franchise business opportunity based in Austin, Texas. Card My Yard has grown from 1 location to over 425 since launching. • Critical player in growth and transition from a local business to a national franchise and brand. • Worked with key stakeholders to design and implement a custom e-commerce website to improve user experience and conversions. • Implemented multiple integrations to improve efficiency conversion of applicants to franchisees. • Developed and implemented a growth strategy with team to focus on growing locations and reducing cost. • Evaluate, analyze and improve process flows for franchise sales and on-boarding by streamlining several disconnected processes into one. • Actively manage Google Analytics, SEO, and Google AdWords to improve placement and conversion. • Create and design advertisements, videos, and graphics for local and national marketing.



AssetWorks Inc

• United States
• Software Development
• 200 - 300 Employee

• Senior Sales Ops & Marketing Manager

  • Mar 2018 - Jun 2020

  Austin, Texas Area Process optimizer, Salesforce administrator, Hubspot integrator. Improving AE access to the customer and prospect information that is necessary to succeed is what I do and what Iove to do.



Honeywell

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Marketing Director, Chemicals & Petrochemicals

  • 2010 - 2016

  Austin, Texas Area Operated global team of 5 systems consultants focused on growth of Honeywell’s automation software and hardware market share in chemicals and life sciences industry segments with order plan over $200M per year. Selected Accomplishments • Led strategic planning and market assessment for life sciences, specialty chemical, and petrochemical markets, working collaboratively with sales managers and delivering industry specific account plans and sales goals for territories. • Defined… Show more Operated global team of 5 systems consultants focused on growth of Honeywell’s automation software and hardware market share in chemicals and life sciences industry segments with order plan over $200M per year. Selected Accomplishments • Led strategic planning and market assessment for life sciences, specialty chemical, and petrochemical markets, working collaboratively with sales managers and delivering industry specific account plans and sales goals for territories. • Defined and executed new hardware and software product development programs, including industrial scaled Internet of Things (IoT) solutions targeted at industry sector, defining market targets, customizing initiatives, and meeting demanding business goals. • Partnered with key business heads in creating value proposition statements and messaging for end-to-end integrated solutions, including hardware, software, and engineering resources. Previously: Business Development Manager, Renewable Fuels & Chemicals Collaborated with technology providers, project developers and account managers to commercialize novel processes for the production of bio-based fuels and chemicals. Focused on growing opportunities and orders through relationships and consultative selling. Show less



Emerson

• United States
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Manager, Alternative Fuels Industry Sales & Marketing

  • 2006 - 2010

  Austin, Texas Area Grew presence and orders in emerging alternative fuels market. Led account representatives in consultative selling activities to increase sales in alternative energy, life sciences, food and beverage industries. Managed cross-functional and cross-divisional teams in aligning products, solutions, and messaging with client need, increasing opportunities and new orders.



Cargill

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Facility Manager

  • 1999 - 2005

  Greater Los Angeles Area Managed 16 direct reports at Cargill’s largest bulk liquid sweetener transfer facility in US with volume over 600M pounds annually. Controlled facility’s $2.4M annual budget, maintaining costs and minimizing financial risk in accordance with expected goal. Managed capital expenditure projects from work breakdown structures to final invoice, negotiating cost-effective pricing and contracts, meeting budgeting constraints and deadlines.