Experience

Hullabalook

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Co-founder

  • Mar 2016 - Present

  London Hullabalook is an eCommerce platform for creating Progressive Web Applications. We make it easy to create beautiful, engaging and fun shopping experiences which are proven to increase conversion by x2-x3. Our unique approach to infrastructure means your site scales effortlessly with demand - it's Serverless Ecommerce. Sophisticated analytical techniques, enable Hullabalook to analyse any product data feed, processing images, text and attributes so you can improve the findability… Show more Hullabalook is an eCommerce platform for creating Progressive Web Applications. We make it easy to create beautiful, engaging and fun shopping experiences which are proven to increase conversion by x2-x3. Our unique approach to infrastructure means your site scales effortlessly with demand - it's Serverless Ecommerce. Sophisticated analytical techniques, enable Hullabalook to analyse any product data feed, processing images, text and attributes so you can improve the findability of your product set for your visitors. Hullabalook was founded by Bryony Elliott and Barny Darby. Bryony and Barny have collectively spent decades helping some of the largest organisations in the world interpret, analyse and visualise complex data. www.hullabalook.com Show less



BAE Systems Digital Intelligence

• United Kingdom
• IT Services and IT Consulting
• 700 & Above Employee

• Head of Solutions, EMEA. Fraud, AML, Cyber Security Solutions

  • Jan 2015 - Jan 2016

  London, United Kingdom - Merged several pre-sales teams following a re-organisation under a common goal of owning technical sales in the region - Hired aggressively to build the team to 30 sales engineers/pre-sales consultants across all core geographies (UK, France, Belgium, Germany, UAE, South Africa) - Accountable for direct sales team in Middle East and Africa - doubling revenue on previous year - Leadership for range of products in fraud, AML Compliance and Cyber Security.

• Senior Manager, Proposition Development & Pre-Sales, Fraud and AML Solutions

  • Mar 2012 - Dec 2014

  London, United Kingdom - Built regional enterprise pre-sales team and business analysis team from scratch - Member of regional management team - Developed strategy to enter new markets - Established new solutions in current markets - Won deal of the year for £20+ deal into new territory

• Pre-Sales Architect, Detica NetReveal Fraud Solutions

  • Jan 2007 - Mar 2012

  London, United Kingdom - Lead pre-sales architect on flagship deals in US, Central Europe, Western Europe, Australasia - Developed solution blueprints for new verticals - Worked with local sales team to win key new clients in Healthcare, Tax, Law Enforcement that went on for successful delivery, including many first deployments of their kind