Product Manager | Website, SFMC, and Member Experience

• Jan 2023 - Present

Managed the migration of LendingClub's public website to a modern headless CMS, replacing 10+ years of legacy code on outdated technology stacks across multiple CMS platforms. This multi-million dollar initiative unified our deposits and lending products under one umbrella, streamlining operations, and setting the stage for the enhancement of our customers' user experience.Led the development of a new QA testing process in LC, requiring the setup of a separate business unit in Salesforce Marketing Cloud for scrubbed data testing across email and logged in member platforms. Utilizes Interaction Studio within Salesforce Marketing Cloud to maximize member re-engagement opportunities by delivering personalized marketing messages to logged-in customers, tailored to their unique customer journey, fueled by data from our offline data warehouse. Show less

Product Owner for Public Website

• May 2022 - Jan 2023

Collaborated closely with stakeholders to define product roadmaps and prioritize feature backlogs. Defined and prioritized website features and enhancements based on data-driven insights and marketing requirements.Performed regular a/b testing across the LC public website to optimize conversion rates, increase user engagement, and drive issuance.Aligned website initiatives with business goals and objectives through successful ideation, planning, and execution. Worked with the analytics team to evaluate website performance and identify improvement opportunities by monitoring key performance indicators (KPIs). Show less

Product Owner for MarTech (SFMC)

• Jul 2021 - May 2022

Spearheaded the ideation, planning, and execution of custom SMS message integration into SFMC, supporting the risk management team and ensuring alignment with business goals and objectives. Fostered close collaboration with stakeholders, including marketing, data analytics, and IT teams, to define product requirements and prioritize feature backlogs. Managed the transition of email communications from outdated platforms to SFMC Content Builder.Supported the migration of deposits team data from AWS to SFMC, centralizing new LC customer data on a unified platform for consistent communications. Show less

Scrum Master, Website Team - Contract

• Nov 2020 - Jul 2021

Collaborated with marketing stakeholders to strategize and implement cross-channel campaigns, while ensuring alignment with technical specifications. Communicated technical requirements in a non-technical manner, fostering understanding and collaboration across teams. Provided recommendations for system enhancements and modifications, driving improved performance, efficiency, and internal processes. Collaborated in a cross-functional agile team, fostering a culture of continuous experimentation, iteration, and timely delivery of new deliverables. Show less

Digital Marketing Director

• Jul 2019 - Nov 2021

Managed comprehensive digital marketing initiatives at Wellness Works Management Partners, specializing in assisting Pediatric Therapists clients. Strategically identified target audiences, driving high-quality traffic to client websites for increased patient bookings and improved website rankings. Achieved enhanced visibility and business growth for Pediatric Therapists clients by driving practice scalability through effective digital marketing strategies. Managed comprehensive digital marketing initiatives at Wellness Works Management Partners, specializing in assisting Pediatric Therapists clients. Strategically identified target audiences, driving high-quality traffic to client websites for increased patient bookings and improved website rankings. Achieved enhanced visibility and business growth for Pediatric Therapists clients by driving practice scalability through effective digital marketing strategies.

Director of Creative and Digital Marketing

• Nov 2017 - Jul 2019

Oversaw digital product launches for a diverse set of industries, including Financial Advisors, Skin Care Lines, Business Coaching Packages, Chiropractors, and Stress Management Seminars. Monitored and analyzed important metrics like digital acquisition costs, customer lifetime value (CLV), and return on ad spend (ROAS) to offer valuable insights for data-driven advertising decisions. Optimized digital experiences by mapping customer journeys and ensuring seamless transitions from the top of the funnel to conversion. Led a rebranding initiative for the company's publishing and SAAS platforms, resulting in an over 400% increase in leads through new creative content, SEO optimization, and data-driven multi-channel advertising. Show less

Multi-Award Winning Creative Director

• Aug 2008 - Nov 2017

Creative Producer and Manager - South Plaza Event Plaza

• 2006 - 2009

Operated and maintained the outside plaza jumbo board for the American Airlines Center. Operated and maintained the outside plaza jumbo board for the American Airlines Center.