Experience

ASAPP

• United States
• Technology, Information and Internet
• 300 - 400 Employee

• Senior Director, Product Design

  • Sep 2018 - Present



Betterment

• United States
• Financial Services
• 300 - 400 Employee

• Staff Product Designer

  • Jan 2017 - Sep 2018

  Previous titles held: Senior Product designer Previous titles held: Senior Product designer



Huge

• United States
• Business Consulting and Services
• 500 - 600 Employee

• Product Design Lead

  • Apr 2013 - Jan 2017

  Previous titles held: Senior Product Designer, Product Designer Previous titles held: Senior Product Designer, Product Designer



New Cartographers, LLC

• Little Rock, Arkansas

• Co-founder, Copywriter, Designer

  • Jan 2012 - Apr 2013

  What started out as a loose co-op of web creatives turned into a small digital agency that we call our own. Working with Brian McNabb and Matt Owen, we worked with clients to create unique brand experiences on the web. • Designed CartoCMS, a ruby-based content management system for managing dynamic site content • Led all client acquisition efforts including project pitching and the development of RFP responses, marketing collateral, and other pitch materials • Worked with… Show more What started out as a loose co-op of web creatives turned into a small digital agency that we call our own. Working with Brian McNabb and Matt Owen, we worked with clients to create unique brand experiences on the web. • Designed CartoCMS, a ruby-based content management system for managing dynamic site content • Led all client acquisition efforts including project pitching and the development of RFP responses, marketing collateral, and other pitch materials • Worked with clients to develop targeted messaging for both internal and external use. These include taglines, corporate strategies, marketing collateral, and web-copy • Directed the branding and web-development initiatives for NYC Collaborates, while also serving as copywriter and web-designer on the project Show less What started out as a loose co-op of web creatives turned into a small digital agency that we call our own. Working with Brian McNabb and Matt Owen, we worked with clients to create unique brand experiences on the web. • Designed CartoCMS, a ruby-based content management system for managing dynamic site content • Led all client acquisition efforts including project pitching and the development of RFP responses, marketing collateral, and other pitch materials • Worked with… Show more What started out as a loose co-op of web creatives turned into a small digital agency that we call our own. Working with Brian McNabb and Matt Owen, we worked with clients to create unique brand experiences on the web. • Designed CartoCMS, a ruby-based content management system for managing dynamic site content • Led all client acquisition efforts including project pitching and the development of RFP responses, marketing collateral, and other pitch materials • Worked with clients to develop targeted messaging for both internal and external use. These include taglines, corporate strategies, marketing collateral, and web-copy • Directed the branding and web-development initiatives for NYC Collaborates, while also serving as copywriter and web-designer on the project Show less



Freelance

• Copywriter / Designer / FE Engineer

  • Jun 2010 - Apr 2013

  With expertise in copywriting, editing, communications strategy, account services, graphic design and web-development, my experience extends to nearly every level of the branding and digital marketing process • Worked with the NYC Charter Center to write and design magazine ads, banners, and event flyers aimed at promoting charter schools to the general public • Developed an iterative approach for producing marketing collateral for a global consulting firm, while producing… Show more With expertise in copywriting, editing, communications strategy, account services, graphic design and web-development, my experience extends to nearly every level of the branding and digital marketing process • Worked with the NYC Charter Center to write and design magazine ads, banners, and event flyers aimed at promoting charter schools to the general public • Developed an iterative approach for producing marketing collateral for a global consulting firm, while producing solution boilerplate for use in sales materials, client presentations, and RFP responses • Served as the sole designer, web developer, and social media strategist in the web and branding initiatives of a small-scale single-issue publication. Over the course of two days, the site received over 40,000 hits and was featured in The New Yorker, The New York Times, Jezebel, and others. Show less With expertise in copywriting, editing, communications strategy, account services, graphic design and web-development, my experience extends to nearly every level of the branding and digital marketing process • Worked with the NYC Charter Center to write and design magazine ads, banners, and event flyers aimed at promoting charter schools to the general public • Developed an iterative approach for producing marketing collateral for a global consulting firm, while producing… Show more With expertise in copywriting, editing, communications strategy, account services, graphic design and web-development, my experience extends to nearly every level of the branding and digital marketing process • Worked with the NYC Charter Center to write and design magazine ads, banners, and event flyers aimed at promoting charter schools to the general public • Developed an iterative approach for producing marketing collateral for a global consulting firm, while producing solution boilerplate for use in sales materials, client presentations, and RFP responses • Served as the sole designer, web developer, and social media strategist in the web and branding initiatives of a small-scale single-issue publication. Over the course of two days, the site received over 40,000 hits and was featured in The New Yorker, The New York Times, Jezebel, and others. Show less



Tour Automator

• Co-founder, Creative Generalist (copy, design, code)

  • Jul 2010 - Sep 2011

  TourAutomator sought to get more bands on the road through the development of web-based tools for booking gigs, finding receptive audiences, and making better financial decisions. Why it failed: • Overemphasised design and user experience during early stages of development. • Failed to clearly define the role and expectations for the technical co-founder. • Underestimated the hurdles associated with developing an app while simultaneously learning to program. Things I… Show more TourAutomator sought to get more bands on the road through the development of web-based tools for booking gigs, finding receptive audiences, and making better financial decisions. Why it failed: • Overemphasised design and user experience during early stages of development. • Failed to clearly define the role and expectations for the technical co-founder. • Underestimated the hurdles associated with developing an app while simultaneously learning to program. Things I learned: • Frontend web development including HTML/haml, CSS/sass, jQuery/javascript • UI / UX design, and how to tell stories that inspire people • App development life-cycle and how to manage creative processes effectively Show less TourAutomator sought to get more bands on the road through the development of web-based tools for booking gigs, finding receptive audiences, and making better financial decisions. Why it failed: • Overemphasised design and user experience during early stages of development. • Failed to clearly define the role and expectations for the technical co-founder. • Underestimated the hurdles associated with developing an app while simultaneously learning to program. Things I… Show more TourAutomator sought to get more bands on the road through the development of web-based tools for booking gigs, finding receptive audiences, and making better financial decisions. Why it failed: • Overemphasised design and user experience during early stages of development. • Failed to clearly define the role and expectations for the technical co-founder. • Underestimated the hurdles associated with developing an app while simultaneously learning to program. Things I learned: • Frontend web development including HTML/haml, CSS/sass, jQuery/javascript • UI / UX design, and how to tell stories that inspire people • App development life-cycle and how to manage creative processes effectively Show less



Urban Connection

• San Antonio, TX

• AmeriCorps Member

  • May 2008 - Aug 2008



Warehouse 2156

• Searcy, AR

• Co-founder / Event Planner / Sound Engineer

  • Feb 2007 - Dec 2007

  Launched the first and only live music venue in Searcy, AR. Like Neil Young said, it's better to burn out than to fade away. Launched the first and only live music venue in Searcy, AR. Like Neil Young said, it's better to burn out than to fade away.