Eileen Newmark, Ph.D.
Adjunct Professor MBA program at Lenoir-Rhyne University Asheville- Claim this Profile
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Bio
Paul Dreyfus
Any organization looking to increase its capabilities to deliver great online learning experiences would be well-served by Eileen's presence. Her training and experience in information architecture and the delivery of digital learning materials places her among the most skilled professionals I have worked with in this area. During our time together developing web strategy for IBM hardware systems, Eileen displayed thorough knowledge of interactive marketing methodology and technique, delivering well structured learning and marketing materials that put the user at the center of the experience. She showed strong ability to take engineer-driven concepts and make them clear to non-expert users to help draw new customers to IBM solutions. Additionally, she always approached her work with great energy and a true spirit of collaboration. She played a strong role in influencing a more traditional marketing team to adopt modern interactive marketing strategies. I can obviously recommend Eileen highly.
Shreesh Taskar
I had the good fortune to work for Eileen at Mc-Graw Hill. Her leadership style enabled me and the team to come up with innovative solutions for our product line. As a consensus builder, Eileen listened to our opinions and considered them when making product related decisions. I draw upon my experience at Mc-Graw Hill frequently, and Eileen was directly responsible for one of the most creative and interesting periods of my career.
Paul Dreyfus
Any organization looking to increase its capabilities to deliver great online learning experiences would be well-served by Eileen's presence. Her training and experience in information architecture and the delivery of digital learning materials places her among the most skilled professionals I have worked with in this area. During our time together developing web strategy for IBM hardware systems, Eileen displayed thorough knowledge of interactive marketing methodology and technique, delivering well structured learning and marketing materials that put the user at the center of the experience. She showed strong ability to take engineer-driven concepts and make them clear to non-expert users to help draw new customers to IBM solutions. Additionally, she always approached her work with great energy and a true spirit of collaboration. She played a strong role in influencing a more traditional marketing team to adopt modern interactive marketing strategies. I can obviously recommend Eileen highly.
Shreesh Taskar
I had the good fortune to work for Eileen at Mc-Graw Hill. Her leadership style enabled me and the team to come up with innovative solutions for our product line. As a consensus builder, Eileen listened to our opinions and considered them when making product related decisions. I draw upon my experience at Mc-Graw Hill frequently, and Eileen was directly responsible for one of the most creative and interesting periods of my career.
Paul Dreyfus
Any organization looking to increase its capabilities to deliver great online learning experiences would be well-served by Eileen's presence. Her training and experience in information architecture and the delivery of digital learning materials places her among the most skilled professionals I have worked with in this area. During our time together developing web strategy for IBM hardware systems, Eileen displayed thorough knowledge of interactive marketing methodology and technique, delivering well structured learning and marketing materials that put the user at the center of the experience. She showed strong ability to take engineer-driven concepts and make them clear to non-expert users to help draw new customers to IBM solutions. Additionally, she always approached her work with great energy and a true spirit of collaboration. She played a strong role in influencing a more traditional marketing team to adopt modern interactive marketing strategies. I can obviously recommend Eileen highly.
Shreesh Taskar
I had the good fortune to work for Eileen at Mc-Graw Hill. Her leadership style enabled me and the team to come up with innovative solutions for our product line. As a consensus builder, Eileen listened to our opinions and considered them when making product related decisions. I draw upon my experience at Mc-Graw Hill frequently, and Eileen was directly responsible for one of the most creative and interesting periods of my career.
Paul Dreyfus
Any organization looking to increase its capabilities to deliver great online learning experiences would be well-served by Eileen's presence. Her training and experience in information architecture and the delivery of digital learning materials places her among the most skilled professionals I have worked with in this area. During our time together developing web strategy for IBM hardware systems, Eileen displayed thorough knowledge of interactive marketing methodology and technique, delivering well structured learning and marketing materials that put the user at the center of the experience. She showed strong ability to take engineer-driven concepts and make them clear to non-expert users to help draw new customers to IBM solutions. Additionally, she always approached her work with great energy and a true spirit of collaboration. She played a strong role in influencing a more traditional marketing team to adopt modern interactive marketing strategies. I can obviously recommend Eileen highly.
Shreesh Taskar
I had the good fortune to work for Eileen at Mc-Graw Hill. Her leadership style enabled me and the team to come up with innovative solutions for our product line. As a consensus builder, Eileen listened to our opinions and considered them when making product related decisions. I draw upon my experience at Mc-Graw Hill frequently, and Eileen was directly responsible for one of the most creative and interesting periods of my career.
Experience
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Lenoir-Rhyne University Asheville
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United States
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Higher Education
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1 - 100 Employee
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Adjunct Professor MBA program
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Jan 2015 - Present
I developed the course materials and teach hybrid and online course in Business Communications in the MBA program of Lenoir-Rhyne University, Asheville, North Carolina. I developed the course materials and teach hybrid and online course in Business Communications in the MBA program of Lenoir-Rhyne University, Asheville, North Carolina.
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VP Learning and Information Services
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Nov 2010 - Present
Offering unique and innovative learning and information services programs that use Smart Tools and Games for personalized learning and customer-centric education. We combine elements of our Online B2B MarketingTools and Smart Games with integrated thought leadership content marketing and social media engagement programs. Our programs are designed to create breakthrough positioning that both engages & educates the customer and market. This is accomplished through a larger branding strategy to help our clients raise their company’s visibility and engagement with their key customer base and market around new trends & ideas. Currently we're developing an online Smart Tool for Cloud Adoption and Customer Education. The focus is on helping IT & business customers with their journeys to a cloud environment. The Marketing Tool includes infographic Cloud Adoption Roadmaps with personalized integrated resources. This is a customer experience & engagement tool that helps our clients to educate, market and sell their services. We're also working with our partners at Oxford Economics on Thought Leadership Programs, such as: Global Talent 2021: 21st Century Skills and Workforce Trends.For more info, please visit us at http://www.thethoughtnet.com
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Founder
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2011 - Present
Attending Networking Events Researching Industry LeadersTracking Industry TrendsParticipating in Industry Discussions Attending Networking Events Researching Industry LeadersTracking Industry TrendsParticipating in Industry Discussions
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IBM
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IT Services and IT Consulting
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1 - 100 Employee
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Sr. Information Architect, Global Interactive Program Strategist
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Aug 2001 - Feb 2009
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WebPlay
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United Kingdom
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Primary and Secondary Education
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Consultant
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2006 - 2008
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Sr. VP Strategic Digital Product Development
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1998 - 2001
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Executive Producer Interactive Division
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1997 - 1999
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Director Digital Media Games Language Arts Group
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1995 - 1997
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Education
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SUNY at Buffalo
Doctor of Philosophy (PhD), Intercultural and International Communications -
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School for International Training - World Learning
Masters in International Business Administration, Non-Profit/Public/Organizational Management -
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State University of New York at Buffalo
Bachelor of Arts (BA), Sociology, Psychology, Communications
