Experience

Phoenix Chorale

• United States
• Performing Arts
• 1 - 100 Employee

• Patron Services and Communications Manager

  • Aug 2021 - Present

  • Manage Box Office & Ticketing Operations for the Chorale's annual programming • Assist in donor stewardship and the organization/planning of donor events • Maintain patron/donor data and records; analyze data to assist in strategic planning of the organization • Cultivate season marketing materials for patron communications, campaigns and concert series • Oversee website, e-mail communications and social presence for the organization • Support the Volunteer Coordinator & manage the organization's Internship program



Self Employed

• United States
• 700 & Above Employee

• Creative & Marketing Consultant

  • May 2006 - Present

  • Offer à la carte creative services to individuals, non-profits and small businesses • Contracted event planning and management for live events • Strategic planning and analytics for marketing plans; brand development, management and growth • E-mail marketing services; full content development, interactive content, mobile optimization and accessibility • Freelance writing and public relations • Offer à la carte creative services to individuals, non-profits and small businesses • Contracted event planning and management for live events • Strategic planning and analytics for marketing plans; brand development, management and growth • E-mail marketing services; full content development, interactive content, mobile optimization and accessibility • Freelance writing and public relations



Aramark

• United States
• Hospitality
• 700 & Above Employee

• Executive Administrative Assistant - West Region, Sports and Entertainment

  • Mar 2019 - Jun 2020

  • Oversaw administrative needs for the Regional Vice President • Managed expenses and travel accomodations for team members • Responsible for ad hoc regional marketing needs including publications, branding, graphics and presentations • Served as a visting manager throughout the region to accomodate the needs of events and accounts • Oversaw administrative needs for the Regional Vice President • Managed expenses and travel accomodations for team members • Responsible for ad hoc regional marketing needs including publications, branding, graphics and presentations • Served as a visting manager throughout the region to accomodate the needs of events and accounts



Grand Canyon University

• United States
• Higher Education
• 700 & Above Employee

• Athletic Marketing Manager

  • Dec 2016 - Mar 2019

  • Planned and executed marketing plans for GCU’s 21 athletic teams • Monitored the development of GCU Athletics’ creative and marketing initiatives maintaining brand standard consistency • Developed strategies for increasing fan affinity, on campus, in the community and beyond • Oversaw team of project managers that oversee execution of creative and marketing initiatives • Managed an Athletic event planner and Athletic Street Team of 20 members to enhance the gameday experience • Served as athletic liaison for all athletic marketing inquires directed at university marketing partners • Responsible for increasing fan attendance at GCU Athletic events • Oversaw community outreach for local groups and non-profits to increase attendance for all sports • Cultivated new relationships in the community to increase fan participation in the Phoenix Metro and beyond



MELT Sports/Culinary/Entertainment

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing/Design Consultant

  • Jul 2016 - Nov 2016

  • Lead “look & feel” operations and manage aesthetic for new business development creative • Created a range of concepts and designs for variety of projects working with creative team to ensure direction stays clear • Developed innovative and strategically aligned creative concepts for clients • Presented creative concepts and designs to account teams • Contributed to storytelling and design for presentations and pitch decks • Created design for events, digital, and retail, through presentations and securing clear client feedback • Conceptualized interesting experiences across all media for audience enjoyment



IMG College

• Greater Atlanta Area

• Partner Services Representative

  • Dec 2013 - Jun 2016

  • Serve as the day-to-day contact for approximately 20 collegiate brands • Specialize in multi-cultural marketing; specifically to Hispanic and Latin American consumers • Analyze retail trends and marketplace data to develop strategies that generate new revenue for partner institutions • Create unique, targeted marketing campaigns that leverage university’s unique cultures to promote and grow marketplace • Conceptualized and saw through-to-production two separate smart phone applications that allow for more efficient collection of data in regard to counterfeit product and presence of officially-licensed collegiate product in the marketplace • Assist in new-partner acquisition and partner retention



Old Hat

• United States
• Advertising Services
• 1 - 100 Employee

• Assistant Director of Marketing, Creative

  • Jul 2011 - Nov 2013

  • Created original print and electronic collateral for over 80 NCAA institutions, professional teams and national agencies • Assisted Chief Marketing Officer in identifying marketing solutions and developing marketing plans for clients • Served as an in-game marketing, community outreach and gameday specialist for client reference • Helped promote the external brand of Old Hat Creative through executing advertising campaigns, collateral and events • Created original print and electronic collateral for over 80 NCAA institutions, professional teams and national agencies • Assisted Chief Marketing Officer in identifying marketing solutions and developing marketing plans for clients • Served as an in-game marketing, community outreach and gameday specialist for client reference • Helped promote the external brand of Old Hat Creative through executing advertising campaigns, collateral and events



The University of Texas at El Paso

• United States
• Higher Education
• 700 & Above Employee

• Marketing Assistant

  • Dec 2009 - Jun 2011

  • Manage gameday operations for men's basketball and track & field; co-manage operations for football and assist with operations for softball and volleyball. • Assist in the management of social media platforms and the creation and development of marketing collateral. • Aid in the planning and production of all external communications including but not limited to print, radio, television, outdoor, electronic and non-traditional (Social Media) advertising. • Oversee Miner Maniac Student Rewards Program and advise the Miner XIV Student Spirit Group. • Advise the award-winning UTEP/Paydirt Pete Mascot Program.



Texas State University

• United States
• Higher Education
• 700 & Above Employee

• Assistant Athletic Marketing Director

  • Sep 2008 - Nov 2009

  • Manage game-day operations for Texas State volleyball, men’s basketball and softball, and assist in the game-day operations for football, baseball and women’s basketball. • Serve as an adviser to the Loud Crowd--Texas State’s student-run spirit organization. • Assist in the supervision of student interns, integrating them into regular operations. • Develop and design advertising and creative collateral materials, in various mediums, for the entire department. • Assist with acquiring new sponsorships and executing fulfillment duties specific to the partnership. • Work with the University Marketing Office to regulate the program’s brand identity; sit on a committee to revise and develop the current mark portfolio and assist in the licensing process.



New Mexico State University

• Higher Education
• 700 & Above Employee

• Coordinator for Branding and Marketing

  • Sep 2006 - Mar 2008

  • Managed marketing operations for women’s basketball and assisted with football, volleyball and men’s basketball • Supervised marketing and gameday operations for men’s basketball (2007) • Co-coordinator of marketing events for the 2007 Western Athletic Conference Men’s and Women’s Basketball Tournament • Directed campus outreach efforts and organized grassroot initiatives to increase interest NMSU athletics • Maintained operations for Aggie Coach’s Radio Show and Aggie Plaza fan tailgate experience • Served as principle designer for the department focusing on advertising and creative collateral materials • Helped manage and redevelop department’s branding portfolio (CLC), creating continuity and resulting in new revenue • Served as university liaison for all issues related to school’s athletic mark and logo portfolio • Supervised team of student interns and gameday workers • Instituted an effective sportsmanship campaign in conjunction with student and community leaders



New Mexico State University

• Higher Education
• 700 & Above Employee

• Student

  • Aug 2001 - May 2006

  At New Mexico State, I pursued a degree in Journalism and Mass Communications with a Minor in Music. I performed in the Pride of New Mexico Marching Band, University Singers Chorus, Las Cruces Symphony and Dona Ana Lyric Opera Orchestra. I was a member of ASNMSU for four years, active in Greek Life as a member of Lambda Chi Alpha Fraternity, served on various university committees and acted as a Presidential Ambassador. At New Mexico State, I pursued a degree in Journalism and Mass Communications with a Minor in Music. I performed in the Pride of New Mexico Marching Band, University Singers Chorus, Las Cruces Symphony and Dona Ana Lyric Opera Orchestra. I was a member of ASNMSU for four years, active in Greek Life as a member of Lambda Chi Alpha Fraternity, served on various university committees and acted as a Presidential Ambassador.