Yves Van Kerkhove
Marketing Content Specialist at Colruyt Group Academy- Claim this Profile
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Topline Score
Bio
Vincent C.
Yves knows his job. Besides his excelling skills he has the wisdom and insights that helps to bring every project to the next level. A real pleasure to work with!
Emile Vermeulen
Yves was a very good copywriter at Reader's Digest. Since I left, he was promoted as Copy chief, which is really important in this company. More than that, I want to stress his role as supporter of the whole team there in difficult situation (restructuration)...being able to support/help the team...and being a very creative guy...with strong results for his mailings... He knows everything about "how it works in DM"...and he knows also "how to support /help" people in a stressed environment!
Vincent C.
Yves knows his job. Besides his excelling skills he has the wisdom and insights that helps to bring every project to the next level. A real pleasure to work with!
Emile Vermeulen
Yves was a very good copywriter at Reader's Digest. Since I left, he was promoted as Copy chief, which is really important in this company. More than that, I want to stress his role as supporter of the whole team there in difficult situation (restructuration)...being able to support/help the team...and being a very creative guy...with strong results for his mailings... He knows everything about "how it works in DM"...and he knows also "how to support /help" people in a stressed environment!
Vincent C.
Yves knows his job. Besides his excelling skills he has the wisdom and insights that helps to bring every project to the next level. A real pleasure to work with!
Emile Vermeulen
Yves was a very good copywriter at Reader's Digest. Since I left, he was promoted as Copy chief, which is really important in this company. More than that, I want to stress his role as supporter of the whole team there in difficult situation (restructuration)...being able to support/help the team...and being a very creative guy...with strong results for his mailings... He knows everything about "how it works in DM"...and he knows also "how to support /help" people in a stressed environment!
Vincent C.
Yves knows his job. Besides his excelling skills he has the wisdom and insights that helps to bring every project to the next level. A real pleasure to work with!
Emile Vermeulen
Yves was a very good copywriter at Reader's Digest. Since I left, he was promoted as Copy chief, which is really important in this company. More than that, I want to stress his role as supporter of the whole team there in difficult situation (restructuration)...being able to support/help the team...and being a very creative guy...with strong results for his mailings... He knows everything about "how it works in DM"...and he knows also "how to support /help" people in a stressed environment!
Credentials
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UX Writing
UX Writing HubJun, 2018- Nov, 2024 -
UX Foundation Training
UXTraining.comMar, 2018- Nov, 2024 -
Certified Conversation Designer
Conversational AcademyNov, 2019- Nov, 2024
Experience
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Colruyt Group Academy
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Belgium
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Entertainment
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1 - 100 Employee
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Marketing Content Specialist
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Nov 2022 - Present
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Colruyt Group
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Belgium
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Retail
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700 & Above Employee
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Senior UX Writer
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Jun 2022 - Oct 2022
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Digital Marketeer - Smart Retail Ventures
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Apr 2021 - Jun 2022
With Smart Retail Ventures, Colruyt Group responds to evolutions in the ever-changing retail landscape, by giving ideas inside and outside the Group the opportunity to grow and develop. In order to do this, the ventures can rely on internal and external expertise, a large network, coaching, support and funding.
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UX Writer
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Oct 2017 - Mar 2021
Clear, crisp and human copy. Straight-forward and easy to understand content for cross-platform transactional and relational websites, apps, e-mails, one pagers, help articles, customer support and more.
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Senior Copywriter Direct Marketing
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Sep 2013 - Sep 2017
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Co-Founder
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Jan 2016 - Aug 2019
Personalised stamps, handcrafted wood and laser-cutted rubber. Personalised stamps, handcrafted wood and laser-cutted rubber.
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Reporter
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2002 - Dec 2016
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Music and Marketing Consultant
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May 2012 - Aug 2013
Editorial management of Reader's Digest Benelux music releases. Market research, product flow, licensing negotiation, creative and editorial product development, marketing and promotion. Editorial management of Reader's Digest Benelux music releases. Market research, product flow, licensing negotiation, creative and editorial product development, marketing and promotion.
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Reader's Digest Association
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United States
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Book and Periodical Publishing
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700 & Above Employee
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Promotion Manager
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May 2010 - Apr 2012
Project & team manager DM creative dept.
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Music Product Development Manager
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Jan 2010 - Apr 2012
Editorial management of all music releases in the Netherlands and Belgium, both on the Flemish and French market. Market research, product flow, licensing negotiation, creative and editorial product development and promotion.
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Copy Chief
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Sep 2005 - Jan 2010
Project manager with a broad spectrum of experience in creating direct response advertising materials (traditional and web) for publishing industries.
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Copywriter
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Dec 2002 - Aug 2005
Copywriter for direct response advertising materials (traditional and web) for books and music publishing industries.
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Agoria
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Belgium
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Non-profit Organizations
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200 - 300 Employee
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Intern at Communication Department
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2002 - 2002
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Intern
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2002 - 2002
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Education
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2021 - 2022
VIVES/Brugge Business School
Postgraduate Degree, Digital Marketing -
2001 - 2002
HOGENT
Postgraduate, Management & Communication -
1997 - 2001
Ghent University
Romance Languages -
Sint-lievens College Gent
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