Christine Yeh
Director, Platform Partnerships at Zeotap- Claim this Profile
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Bio
Jim Hurley
It is my pleasure to recommend Christine. She is bright, energetic, mature, and articulate – a high achiever in the classroom and well regarded by the faculty during her studies at Case Western Reserve and the Weatherhead School. She was among a small, distinguished group of graduates earning dual degrees this past year, a tremendous achievement in four years. It is a pleasure to work with Christine; she will be a strong contributor and leader for any organization. Christine has my strongest endorsement.
Sherris Moreira
I had the pleasure of working with Christine the summer of 2010 when she sought me out to intern for the organization I am employed with - Rivers of Steel National Heritage Area. Having worked with a quite a few interns over several different jobs - I always find that the best interns are those that seek me out to gain experience, so immediately Christine scored on that point by showing a genuine interest in learning. She was always punctual, always willing to do anything requested, while providing additional info or development to a project with her natural ability to take things to the next level. She was pleasant to her co-workers and the public that she came in contact with and always displayed a strong work ethic. I am very pleased to provide her an excellent recommendation for any company looking to employ her.
Jim Hurley
It is my pleasure to recommend Christine. She is bright, energetic, mature, and articulate – a high achiever in the classroom and well regarded by the faculty during her studies at Case Western Reserve and the Weatherhead School. She was among a small, distinguished group of graduates earning dual degrees this past year, a tremendous achievement in four years. It is a pleasure to work with Christine; she will be a strong contributor and leader for any organization. Christine has my strongest endorsement.
Sherris Moreira
I had the pleasure of working with Christine the summer of 2010 when she sought me out to intern for the organization I am employed with - Rivers of Steel National Heritage Area. Having worked with a quite a few interns over several different jobs - I always find that the best interns are those that seek me out to gain experience, so immediately Christine scored on that point by showing a genuine interest in learning. She was always punctual, always willing to do anything requested, while providing additional info or development to a project with her natural ability to take things to the next level. She was pleasant to her co-workers and the public that she came in contact with and always displayed a strong work ethic. I am very pleased to provide her an excellent recommendation for any company looking to employ her.
Jim Hurley
It is my pleasure to recommend Christine. She is bright, energetic, mature, and articulate – a high achiever in the classroom and well regarded by the faculty during her studies at Case Western Reserve and the Weatherhead School. She was among a small, distinguished group of graduates earning dual degrees this past year, a tremendous achievement in four years. It is a pleasure to work with Christine; she will be a strong contributor and leader for any organization. Christine has my strongest endorsement.
Sherris Moreira
I had the pleasure of working with Christine the summer of 2010 when she sought me out to intern for the organization I am employed with - Rivers of Steel National Heritage Area. Having worked with a quite a few interns over several different jobs - I always find that the best interns are those that seek me out to gain experience, so immediately Christine scored on that point by showing a genuine interest in learning. She was always punctual, always willing to do anything requested, while providing additional info or development to a project with her natural ability to take things to the next level. She was pleasant to her co-workers and the public that she came in contact with and always displayed a strong work ethic. I am very pleased to provide her an excellent recommendation for any company looking to employ her.
Jim Hurley
It is my pleasure to recommend Christine. She is bright, energetic, mature, and articulate – a high achiever in the classroom and well regarded by the faculty during her studies at Case Western Reserve and the Weatherhead School. She was among a small, distinguished group of graduates earning dual degrees this past year, a tremendous achievement in four years. It is a pleasure to work with Christine; she will be a strong contributor and leader for any organization. Christine has my strongest endorsement.
Sherris Moreira
I had the pleasure of working with Christine the summer of 2010 when she sought me out to intern for the organization I am employed with - Rivers of Steel National Heritage Area. Having worked with a quite a few interns over several different jobs - I always find that the best interns are those that seek me out to gain experience, so immediately Christine scored on that point by showing a genuine interest in learning. She was always punctual, always willing to do anything requested, while providing additional info or development to a project with her natural ability to take things to the next level. She was pleasant to her co-workers and the public that she came in contact with and always displayed a strong work ethic. I am very pleased to provide her an excellent recommendation for any company looking to employ her.
Credentials
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Certification in Global Health
Case Western Reserve UniversityMay, 2013- Nov, 2024
Experience
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Zeotap
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Germany
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Technology, Information and Internet
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100 - 200 Employee
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Director, Platform Partnerships
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Jan 2022 - Present
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Amobee
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United States
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Advertising Services
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200 - 300 Employee
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Account Director, EMEA
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Jan 2020 - Jan 2022
Drove strategic DMP initiatives across paid and earned media channels, including an audience first data strategy. Redeveloped digital programmatic approach to audience buys and shift to eCommerce, while managing agency transition and maintaining strong brand/agency relationships.
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Sr. Performance Strategist
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Jan 2019 - Dec 2019
Collaborated on strategic data onboarding and attribution projects for key clients.
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Sr. Platform Solutions Manager
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Mar 2018 - Jan 2019
Jumpstarted west coast platform team and built training programs for self service users from the ground up. Consulted on programmatic campaigns and activation strategies in digital
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Oath
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United States
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Technology, Information and Internet
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100 - 200 Employee
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Sr. Optimization Specialist, Agency Trading Desks
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Aug 2017 - Mar 2018
Leveraged DSP expertise to consult clients, launched/optimized campaigns and constructed onboarding plans for self service clients Leveraged DSP expertise to consult clients, launched/optimized campaigns and constructed onboarding plans for self service clients
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AOL
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United States
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Software Development
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700 & Above Employee
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Platform Client Services Manager
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Jun 2016 - Aug 2017
Managed evolving book business with trading desks, average of 3 rotating advertisers and 7 traders.
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Sales Planner
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Aug 2015 - May 2016
- Developed media plan recommendations in collaboration with sales teams for large CPG clients, coordinated and launched campaigns leveraging media planning software and Salesforce, produced regular reporting and developed standard cadence for internal optimizations and client deliverables.
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The Cleveland Orchestra
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Non-profit Organizations
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100 - 200 Employee
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Development Associate, Institutional Giving
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Jan 2014 - Jul 2015
Owned new process for corporate donors which streamlined customer relationship management, timely gift acknowledgement communications, and more efficient allocation of resources. Owned new process for corporate donors which streamlined customer relationship management, timely gift acknowledgement communications, and more efficient allocation of resources.
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Rosetta
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United States
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Advertising Services
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100 - 200 Employee
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Junior Marketing Associate
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Jun 2012 - May 2013
• Produced corporate website case studies driven by internal research that showcased Rosetta’s retail work while highlighting their partnership with Adobe and IBM. • Served on social media intern team that proposed cross platform best practices that aided in successfully re-branding the non-profit, The Centers for Family and Children. • Spearheaded a CRM database restructure that was leveraged in the launch of a holiday email campaign and aided in the logistical and strategic coordination of Rosetta’s company booth for conferences such as Smarter Commerce. Show less
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PNC
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United States
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Financial Services
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700 & Above Employee
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Human Resource Training Intern
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May 2011 - Aug 2011
• Partnered with the Virtual Technologies team to work with vendors in employing better communication tools for national training purposes • Researched and presented a Feasibility Study for top human resource management that explored the possibilities of internal company expansion • Wrote and implemented a Goal Setting Training Plan and related job aides for performance management initiatives • Partnered with the Virtual Technologies team to work with vendors in employing better communication tools for national training purposes • Researched and presented a Feasibility Study for top human resource management that explored the possibilities of internal company expansion • Wrote and implemented a Goal Setting Training Plan and related job aides for performance management initiatives
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Education
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2009 - 2013
Case Western Reserve University
Bachelor's degree, Anthropology and Marketing -
2012 - 2012
University of Cape Town
Bachelor's degree, Anthropology and Marketing
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