Experience

Luxury Brand Partners, LLC

• United States
• Wholesale
• 100 - 200 Employee

• Vice President of Marketing - IGK & Special Projects

  • Jun 2021 - Present

  New York City Metropolitan Area Strategic partner in driving brand marketing programs for the IGK haircare portfolio. Work with Product Development and Sales to develop a cohesive brand message, go-to-market strategy, and marketing calendar to drive global growth. Focus on diversifying the target consumer and redeveloping messaging around a more inclusive, omnichannel approach.



Kao Corporation

• Japan
• Personal Care Product Manufacturing
• 700 & Above Employee

• Associate Director, Channel Strategy & Marketing (Oribe, Goldwell, KMS, Varis)

  • Jan 2020 - Jun 2021

  New York, New York Head of US marketing and channel strategy for the Kao Salon Division brand portfolio (Oribe, Goldwell, KMS, Varis) – Kao Salon’s top-performing business line in the US and globally. Led a 7-person team in deploying regional marketing strategy to support the brand’s sales and profit goals. Served as part of the US Leadership team reporting into the US Kao Salon Division General Manager. Shaped go-to-market strategy targeting distribution within salon while balancing multi-channel business… Show more Head of US marketing and channel strategy for the Kao Salon Division brand portfolio (Oribe, Goldwell, KMS, Varis) – Kao Salon’s top-performing business line in the US and globally. Led a 7-person team in deploying regional marketing strategy to support the brand’s sales and profit goals. Served as part of the US Leadership team reporting into the US Kao Salon Division General Manager. Shaped go-to-market strategy targeting distribution within salon while balancing multi-channel business objectives. Managed relationships with distributors to grow the professional color business. Reorganized the team by skill following corporate restructuring to better support brand continuity and growth during COVID. Received the Presidential Achievement Award for role in integration of the Oribe brand into the Kao Salon Division. Show less



Oribe Hair Care

• United States
• Consumer Goods
• 100 - 200 Employee

• Interim Vice President, Marketing

  • 2018 - 2020

  New York City Metropolitan Area Stepped in as head of marketing during leave of absence, serving as key point of contact for senior leadership and support teams. Managed a group of 5 brand marketers, trade marketing managers, and designers in overhauling the consumer experience for the Oribe.com website. Selected by leadership to spearhead the transition team and integration of Oribe into the Kao Salon Division. Appointed Oribe marketing team liaison during acquisition period (2018 – 2019). Educated the new… Show more Stepped in as head of marketing during leave of absence, serving as key point of contact for senior leadership and support teams. Managed a group of 5 brand marketers, trade marketing managers, and designers in overhauling the consumer experience for the Oribe.com website. Selected by leadership to spearhead the transition team and integration of Oribe into the Kao Salon Division. Appointed Oribe marketing team liaison during acquisition period (2018 – 2019). Educated the new organization on the Oribe brand and products, team hierarchy, and workflow. Worked with Sales to develop marketing campaigns across individual markets while maintaining overall brand integrity.

• Director of Marketing

  • 2016 - 2018

  New York, NY Led a team in executing global marketing efforts across communications, product development, retail, salon, brand partnerships/sponsorships, and digital channels. Worked cross-functionally with internal teams to create product marketing programs with emphasis on driving sales and revenue growth. Expanded the brand’s social media presence and oversaw content for the Oribe.com website and content launches. Handled talent casting and logistics for photo and video shoots. Collaborated with… Show more Led a team in executing global marketing efforts across communications, product development, retail, salon, brand partnerships/sponsorships, and digital channels. Worked cross-functionally with internal teams to create product marketing programs with emphasis on driving sales and revenue growth. Expanded the brand’s social media presence and oversaw content for the Oribe.com website and content launches. Handled talent casting and logistics for photo and video shoots. Collaborated with PR team to develop the brand’s influencer marketing strategy. Created and launched other key marketing initiatives including an exclusive global amenities partnership with Barry’s Bootcamp, Beauty Box brand feature in Ipsy, and a partnership with Fenty Puma for Rihanna’s first Paris fashion show.

• Marketing Manager

  • Sep 2015 - Jan 2017

  Greater New York City Area



Haddad Brands

• United States
• Retail Apparel and Fashion
• 500 - 600 Employee

• Global Marketing Director

  • 2012 - 2015

  New York, NY Directed global marketing efforts for 5 Nike Brands (Nike, Nike SB, Converse, Hurley, Jordan) spanning communications, in-store events, retail, collateral, influencer, and digital channels. Coordinated photo shoots, maintained the marketing budget, allocated project resources, and provided leadership to junior team members. Built relationships with brand influencers and secured sponsorships with the NY Knicks and the Turn 2 Foundation. Partnered with celebrities on strategic product placement… Show more Directed global marketing efforts for 5 Nike Brands (Nike, Nike SB, Converse, Hurley, Jordan) spanning communications, in-store events, retail, collateral, influencer, and digital channels. Coordinated photo shoots, maintained the marketing budget, allocated project resources, and provided leadership to junior team members. Built relationships with brand influencers and secured sponsorships with the NY Knicks and the Turn 2 Foundation. Partnered with celebrities on strategic product placement at events. Additionally created and executed initiatives to promote the children’s apparel and accessories line.

• Senior Marketing Coordinator

  • 2010 - 2012

  New York, NY Led North American marketing for Nike, Nike 6.0, Nike Team, and Jordan brand children’s apparel. Managed photo shoots for seasonal programs and promotions. Supported proposal and acquisition of new global licenses and brands including Converse and Nike Action. Led design and production of in-store concepts, direct mail, and consumer events in partnership with major retailers. Represented the brand to media outlets (Sports Illustrated for Kids, Vh1, US Weekly, XXL, E! News, Teen Vogue).

• Marketing Coordinator

  • 2008 - 2010

  New York, NY Produced and delivered marketing programs to promote multiple brands under the Nike umbrella, while also supporting Nike and Levi’s.