eCommerce Marketing Senior Executive

• Mar 2023 - Present

eCommerce Executive

• Mar 2014 - Jul 2022

-Through a single executive role person capacity, achieved annual revenue growth of 380% worth RM 3.7M in e-commerce sales. -Managed digital marketing agency performance with contract scale spending of only RM 220,000 annual budget with massive digital sales achieved of (Cost: 5.9%) RM 3.7M annually. Anchored performance driven adjustment with vendor to boost visitors traffic gained by 66%. -Performed competitive and data analysis for campaign planning and achieved RM 423K of GMV on 1 single day during the campaign D-day of 11.11 with the promotion mechanics spending of only RM18,555 (Cost: 4.4%). -Developed a one-year strategy to drive more traffic to stores for sales opportunities and achieved revenue target. Established total revamp of stores with 3000 products listing to appeal for higher conversion rate gained from 2% to 6.15% of e-commerce sales. -Co-created the structure of Trello boards for e-commerce team to keep track and assign tasks to team members, whereby increased the members productivity and efficiency by 40%. Show less