Experience

Flahavan's

• Ireland
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Marketing Director

  • Jan 2023 - Present



BFree Foods

• Ireland
• Food and Beverage Manufacturing
• 1 - 100 Employee

• International Marketing Director

  • Sep 2020 - Jan 2023



Vodafone

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Head of Consumer Segment Marketing

  • Jan 2017 - Dec 2019

  Leading the commercial performance & growth of Vodafone consumer segments in the Irish market (Vodafone Home & Vodafone Mass Prepay Mobile) : • Strategy definition for family (fixed/converged) & mass (prepay) segments • Commercial performance & P&L accountability • Competitive scenario & market movements • Communication positioning (Life is for Firsts, Dermot Bannon) & proposition design based on customer insight (Red Family, Vodafone Gigabit Broadband, Vodafone TV) • Go to market planning & delivery Show less



Mars

• United States
• Manufacturing
• 700 & Above Employee

• Senior Marketing Manager - Food

  • Feb 2012 - Jan 2017

  Marketing lead for the portfolio, category and growth strategy for Mars Ireland Food segments (Uncle Ben's, Dolmio & Seeds of Change brands). Marketing lead for the portfolio, category and growth strategy for Mars Ireland Food segments (Uncle Ben's, Dolmio & Seeds of Change brands).



Danone

• France
• Food and Beverage Manufacturing
• 700 & Above Employee

• Senior Brand Manager

  • Dec 2007 - Mar 2012

  Senior marketer on the Activia brand responsible for devising strategic brand plan & deploying TTL consumer & shopper brand activations in the Irish market.

• Brand Manager

  • Apr 2006 - Dec 2007

  Brand Manager on Danone Diet & Kids brand portfolios.



Jurys Doyle Hotel Group

• Hospitality
• 1 - 100 Employee

• Brand Manager

  • May 2002 - Mar 2006

  Brand lead for the Group’s luxury 5-star and C&I business segments across Ireland, UK and the US. Brand lead for the Group’s luxury 5-star and C&I business segments across Ireland, UK and the US.



General Motors

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Marketing Specialist

  • Sep 2000 - Jun 2002

  Responsible for Opel Ireland marketing & sales literature production, dealer network communications & training events and motoring media new car launch support. Responsible for Opel Ireland marketing & sales literature production, dealer network communications & training events and motoring media new car launch support.