Anna Britnor Guest

Principal Sales Growth Consultant & Managing Director at Alate Business Growth
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Contact Information
us****@****om
(386) 825-5501
Location
Newbury, England, United Kingdom, GB

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5.0

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Junko Gokita

Anna is one of the best trainers I have encountered and I am honored to work with her.

Bill Osmond

I have worked with Anna for many years, I am always impressed by her high level of professionalism, quality of work and high standards. Beyond that, Anna is a pleasure to work with and I have learnt a lot from her. The combination of her expertise and approach would be of huge benefit to a whole range of organisations.

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Credentials

  • Squadify Pro Certifcation
    Squadify
    Jul, 2020
    - Nov, 2024
  • PRISM Certified Practitioner
    PRISM Brain Mapping
    Oct, 2019
    - Nov, 2024
  • Brinkerhoff Certification - High Performance Learning Journey Architect
    Brinkerhoff Certification - for High Performance Learning Journeys (Promote International)
    Aug, 2018
    - Nov, 2024
  • ISM Endorsed Training Partner
    The Institute of Sales Management (ISM)
    Jun, 2018
    - Nov, 2024
  • Member (MIoD)
    Institute of Directors
    Feb, 2016
    - Nov, 2024
  • BA-CCSI (Business Acceleration - Certified Cisco Systems Instructor)
    Cisco Systems
    Jan, 2013
    - Nov, 2024
  • Companion (CInstSM)
    The Institute of Sales Management (ISM)
    Jan, 2013
    - Nov, 2024
  • Advanced Practitioner Diploma in Executive Coaching
    AoEC - The Academy of Executive Coaching
    Feb, 2003
    - Nov, 2024
  • Fellow (FInstSMM)
    ISMM
    Jan, 1998
    - Nov, 2024

Experience

    • United Kingdom
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Principal Sales Growth Consultant & Managing Director
      • Mar 2002 - Present

      We’re specialists in revenue enablement and leadership capability development for companies seeking national and international growth.- Aligning sales capability and execution to deliver sales strategy- Implementing sales playbooks and frameworks that are tailored to each client’s business, market, goals and culture- Developing sales capability: blended training, coaching, mentoring and support that makes a difference on the job- Creating the sales processes and operational support to ensure that change is embedded for the long-term- Developing leaders and managers across the business to create the teams environments that will drive success- Creating sales coaches and championsAs Principal Sales Growth Consultant and MD, I’m right in the thick of it all, just where I like to be! Working with clients to design and implement results-focused programmes. Working with platform partners to continually evolve our delivery methods and models to be relevant in the workflow. Growing our own revenue stream in our target markets. And thinking about how the world is constantly evolving. It’s an exciting time. Alate means ‘having wings’. It’s about helping our clients to fly high and it’s a constant reminder to stretch my wings too!Example engagements include:- A consultative sales programme for Zen Internet's Corporate & Mid-market team. Aligned with Zen's strong cultural values to provide the skills and framework needed to win and retain business. This team are now reaping the rewards with a measurable improvement in revenues and customer relationships. - Facilitated a SaaS business to accelerate international growth through prioritised and value-led sales focus. This focus contributed to first wins in new territories. - A company-wide leadership programme for a global SaaS company to support their rapid growth plans.We traded as Leading Edge Coaching until January 2019.

    • United Kingdom
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Non Executive Director & Senior Learning Consultant
      • Mar 2002 - Present

      Phoenix Training & Development has a simple mission to transform the way companies develop management, leadership and sales capability for long term benefit. I am a non-executive Director and am a Learning Consultant delivering Phoenix's wide range of leadership and sales programmes. Phoenix Training & Development has a simple mission to transform the way companies develop management, leadership and sales capability for long term benefit. I am a non-executive Director and am a Learning Consultant delivering Phoenix's wide range of leadership and sales programmes.

    • United Kingdom
    • Spectator Sports
    • Director
      • Oct 2006 - Present

      Premier Dealer for PCM engines - we were the first in the UK to achieve this statusAll inboard waterski & wakeboard boats - servicing, warranty & repairsImporters of Phase Five wakesurf boards, PTM mirrors and Fatsac ballast.Dealers for O'Shea standup paddleboardsI am a director and shareholder in this business, supporting business planning and marketing. Our aim is to ensure waterski, wakeboard and wakesurf boat owners enjoy their boat ownership and time on the water. Premier Dealer for PCM engines - we were the first in the UK to achieve this statusAll inboard waterski & wakeboard boats - servicing, warranty & repairsImporters of Phase Five wakesurf boards, PTM mirrors and Fatsac ballast.Dealers for O'Shea standup paddleboardsI am a director and shareholder in this business, supporting business planning and marketing. Our aim is to ensure waterski, wakeboard and wakesurf boat owners enjoy their boat ownership and time on the water.

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