Experience

Chronos Agency

• Singapore
• Marketing Services
• 1 - 100 Employee

• Senior Email Marketing Executive

  • Nov 2020 - Present

  ● Strategize, formulate and execute email marketing strategies for clients● Understand client business needs and formulate effective email marketing strategies catering to thoseneeds● Analyze and track data to maximize the performance of email campaigns● Collaborate with our production team (copywriters and graphic designers) to produce high-quality,high-converting, and mobile-responsive emails● Develop and execute optimization plans to boost email channel performance● Proofread and QC campaigns● Provide expertise in email marketing strategy, email design, product development, and platform use● Mentor others in client management and technical email marketing skills● Conduct client meetings to communicate marketing insights, report on channel performance, and plan for further development.



SaleCycle

• United Kingdom
• Software Development
• 100 - 200 Employee

• Senior Campaign Optimisation Manager

  • May 2018 - Sep 2020

  I’m tasked with providing direction to the team on which areas of their campaigns need optimising. I’m also tasked with providing business review documents that our Account Managers present and discuss in client meetings. This allows them to provide analysis of the client’s campaign as well as identify and recommend any further SaleCycle products which they could find beneficial.• Driving the continued evolution of our business review format• Creation of optimisation plans for all of our clients• Analysing and logging split test results in our global test log• Using the insights gained from split testing and reporting to improve optimisation suggestions• Helping to create one-pagers on campaign best practice that our Account Management team can share with clients to encourage growth.• Training new Campaign Optimisation Managers to be efficient with our processes and help educate them on the complexities of the various SaleCycle products• Experience using Trello and Canva

• Account Manager

  • Jun 2015 - May 2018

  I manage a number of high profile clients such as Pandora, Anthropologie, Maplin and ScS and provide expert knowledge of digital marketing. This knowledge is applied to campaigns through a series of A/B testing which allows me to confidently recommend particular optimisation suggestions, based on KPI's collated over the duration of the campaign.I strive to offer an unparalleled level of customer service to all of my clients by seeking to help my contacts and their teams achieve their goals and targets through the introduction of products or services offered by SaleCycle that will enhance their current offering. Additionally, I endeavour to explain the most complex aspects of the solution in a format that is understandable for varying levels of technical knowledge.The understanding of HTML is required in order to provide quick lead times for light campaign amendments, instead of having to pass these through the design queue. Also, commercial understanding is required for the negotiation of renewals and additional products or services in order to find the most appropriate cost for the client.

• Campaign Executive

  • Nov 2013 - Jun 2015

  I managed a range of clients, as well as helping to man the SaleCycle Helpdesk. This ensured that Independent level clients had access to someone who could provide training on how to use the SaleCycle Platform, and who could also assist with more technical requests.Through data driven optimisation, I was able to increase the performance of some clients past the threshold required to have access to a Managed level of service. Not only did this increase revenue for the client, this also improved their ROI by opening up access to a dedicated Campaign Manager who would help to optimise their campaign even further.



Primark Stores Ltd

• Supervisor

  • Sep 2006 - Nov 2013

  My day to day responsibilities include close man management, meeting deadlines set by myself as well as my superiors, and the recovery of the store. A part of my daily routine is to hold a meeting with my staff to communicate important information for the week as well as daily departmental sales figures and to inform staff members on where they are working. I engage in stock management varying from the replenishment of goods on the shop floor to the ordering of stock for delivery using the ordering system. I also spend a lot of time on stock analysis,by identifying the departments top 20 bestselling lines in store, top 50 by area and also top 5 by section in the department nationwide. This enables me to effectively monitor sales and trends within sections and allows me to place items in the most prominent locations and push sales on items that have not sold very well. I cash up the tills as well as performing spot checks throughout the day to identify any discrepancies. Having also spent two years working solely on the customer service desk, I have an expertise in customer service and I am knowledgeable in conflict resolution as well as how to ensure the customer receives the best service possible.



Different Narrative

• United Kingdom
• Marketing Services
• 1 - 100 Employee

• Summer Intern

  • Jul 2013 - Jul 2013

  Throughout my two week placement at e>erything d.fferent I was given an in depth introduction into the workings of an advertising agency. From the very first day, I was working on live briefs for the agencies biggest client, Benfield Motor Group. I worked with the client partner who was primarily responsible for the weekly press, and as such got to proof read press ads that were due for that week as well as make amendments and brief these into the studio for these to be completed. I worked on several research projects throughout my internship. The largest piece of research was for Benfield, which was eventually used in a meeting with the client. I got to grips with the database that the agency works on and found the processes quick to learn and to understand. Using the database involved me in the creation of job numbers, creation and resolution of briefs once the client had approved the artwork we had made, and the transferal of costs to the relevant clients account after we had finished a job for them. I gained experience using stock photo websites such as Shutterstock.com. For tasks involving this website as well as others, I was required to use the information provided by the client through email to find relevant images to send to the client for them to decide upon. One of the clients I did this for was Cabot Circus, which is a shopping center in Bristol. I was required to find images relating to cinema as well as fine food for posters that would be on display throughout the shopping center and also had to generate strap lines that matched the images, which the client ended up selecting.I was invited to two status meetings, with different clients and got to see how the agency and client communicate in a face to face setting. I also attended a traffic meeting within the agency and got to see first hand how much flexibility is required from every department in the agency to ensure that deadlines are met.