Experience

TOOTRiS

• United States
• Consumer Services
• 1 - 100 Employee

• VP of Product Marketing

  • Mar 2022 - Present

  San Diego, California, United States TOOTRiS is reinventing Child Care, making it convenient, affordable and on-demand. As the world shifts to digitalized services, TOOTRiS helps parents and providers connect and transact in real-time, empowering working parents – especially women – to secure quality Child Care, while allowing providers to unlock their potential and fully monetize their program. TOOTRiS is creating a new digital economy that promotes entrepreneurial opportunities for individuals with passion and talent to become… Show more TOOTRiS is reinventing Child Care, making it convenient, affordable and on-demand. As the world shifts to digitalized services, TOOTRiS helps parents and providers connect and transact in real-time, empowering working parents – especially women – to secure quality Child Care, while allowing providers to unlock their potential and fully monetize their program. TOOTRiS is creating a new digital economy that promotes entrepreneurial opportunities for individuals with passion and talent to become Child Care providers, improving their quality of life while increasing the much-needed supply of Child Care across the state. TOOTRiS’ unique technology enables employers to provide fully managed Child Care Benefits, giving their workforce the flexibility and family support paramount to regaining employee productivity and increasing their ROI. Show less



WildeSpark - Innovation & Business Growth Strategists

• Marketing Director | Brand Strategist

  • Mar 2016 - Mar 2022

  San Diego, CA An innovative, digital marketing strategist that provides forward-thinking companies with solutions that create long-term success. As founder, marketing director, and lead innovation executive of WildeSpark, I work directly with hundreds of C-Suite executives to create customer value (product, services, experiences) and build brand value (brand and image, promotions and campaigns, packaging). A collaborative team leader who has led the successful design and execution of thousands of traditional… Show more An innovative, digital marketing strategist that provides forward-thinking companies with solutions that create long-term success. As founder, marketing director, and lead innovation executive of WildeSpark, I work directly with hundreds of C-Suite executives to create customer value (product, services, experiences) and build brand value (brand and image, promotions and campaigns, packaging). A collaborative team leader who has led the successful design and execution of thousands of traditional and digital marketing projects, helping clients create a clear, competitive edge. Key responsibilities: innovation strategy, creative strategy, marketing strategy, go-to-market campaigns, business development, client service, management, budgeting, product development, innovation training, assessment. Show less



thinkergy

• Hong Kong
• Business Consulting and Services
• 1 - 100 Employee

• Innovation Strategist, Chief Business Officer US

  • Jan 2016 - Mar 2022

  San Diego, California, United States Thinkergy is a global innovation company that accelerates the next generation of innovative companies by providing them with the skills, tools, and global network to adapt and innovate 10x faster. They are the ONLY company in the world with proprietary tools and methodologies that harness the power of design innovation, Sixth Wave technologies, and behavioral science to improve agility and innovation across all facets of an organization: • Process – X-IDEA) design-oriented innovation… Show more Thinkergy is a global innovation company that accelerates the next generation of innovative companies by providing them with the skills, tools, and global network to adapt and innovate 10x faster. They are the ONLY company in the world with proprietary tools and methodologies that harness the power of design innovation, Sixth Wave technologies, and behavioral science to improve agility and innovation across all facets of an organization: • Process – X-IDEA) design-oriented innovation process • Leadership – Genius Journey creative leadership training • People – TIPS Innovation Profiles talent assessment and team development system • Culture – CooL Creativity Unlimited organizational culture and transformation program Thinkergy’s business model and organizational structure are designed to accelerate agility and innovative through a connected-age ecosystem that integrates internal capabilities with external partners. This approach facilitates access to all its services in a fluid, integrated way that fosters collaboration, accelerates innovation, adds flexibility, and allows us to help companies dramatically increase value creation and speed to market. Fueled by this cross-functional integration, Thinkergy raises organizational flexibility allowing companies to solve challenges for the now, explore the next, and imagine the beyond - creating a distinct competitive advantage. Show less



Think Creative Digital Marketing

• Marketing Director | Creative Director

  • Sep 2001 - Mar 2016

  Greater Minneapolis-St. Paul Area Energetic leader of an award-winning agency providing strategic brand and growth marketing inititives to mid-market and Fortune 500 companies across multiple industries leading to over $80 million in revenue creation. Managing relationships, budgeting, sales organization, vendor relationships, and creative delivery of value-driven strategies with a focus on building brand awareness through engaging multi-channel content publishing campaigns. Key responsibilities: accelerating growth… Show more Energetic leader of an award-winning agency providing strategic brand and growth marketing inititives to mid-market and Fortune 500 companies across multiple industries leading to over $80 million in revenue creation. Managing relationships, budgeting, sales organization, vendor relationships, and creative delivery of value-driven strategies with a focus on building brand awareness through engaging multi-channel content publishing campaigns. Key responsibilities: accelerating growth, product/service development, creative direction, sales and marketing strategy, copywriting, design, video production, directing, client service, business development, proposals, budgeting, staffing, team leadership. Show less



St Cloud Technical and Community College

• United States
• Higher Education
• 100 - 200 Employee

• Adjunct Faculty Instructor

  • Sep 2003 - May 2005

  St Cloud, Minnesota, United States Marketing and Advertising Degree program instructor specializing in marketing, design, and digital photography. Developed curriculum, conducted full class lectures, designed labs, and provided one-on-one instruction as needed. Received Star Teacher Award for outstanding instructor selected by students.



Success Gear International, Inc.

• Chief Business Officer | Producer | Creative Director

  • 1995 - 2001

  Founder and Chief Business Officer of motivational product catalog company featuring personal development products to inspire executives to reach their highest potential. National and international clientele of executives and corporations in 14 countries. Led the product design and development of over 50 products including executive gifts, watches, calendars, t-shirts, posters, and promotional items. Managed all aspects of sales and marketing to increase client acquisition and building brand… Show more Founder and Chief Business Officer of motivational product catalog company featuring personal development products to inspire executives to reach their highest potential. National and international clientele of executives and corporations in 14 countries. Led the product design and development of over 50 products including executive gifts, watches, calendars, t-shirts, posters, and promotional items. Managed all aspects of sales and marketing to increase client acquisition and building brand awareness to an international audience in direct sales organizations. Developed relationships with key partners including Simon & Schuster, negotiated agreements, and fulfillment processes. Designed all marketing material including catalogs, tradeshow design, branding, graphics, promotional flyers, emails, and did all product photography. Conceptualized, wrote, directed and launched a nationally-syndicated motivational radio program that aired on over 100 stations across the U.S. Show less



Russell Herder

• United States
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • 1992 - 1994

  Award-winning Creative Director and Designer for AAAA Advertising Agency working on accounts for manufacturing, financial, government and tourism. Collaborated closely with a diverse team of designers, copywriters, and account managers to create campaigns that drove growth and profitability. Recipient of Best of Show Addy award for Minnesota Office of Tourism campaign, along with several Judges Row and Gold Addy Awards for outstanding creative work.



Kirby

• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Design Director

  • 1990 - 1992

  Award-winning Marketing Design Director who led the team of marketing and outside creative vendors to create promotional campaigns as well as product information guides. Responsible for design conception, art direction, photo direction, print production management, and event graphics for the international company.