Experience

Allen Edwin Homes

• Real Estate
• 1 - 100 Employee

• Director

  • Jun 2010 - Present

  -Lead and Manage: Grand Rapids, Metro Detroit, Lakeshore, Indiana, Kalamazoo, Battle Creek and Lansing. -#1Builder in Michigan; 2011, 2012, 2013, 2014, 2015, 2016, 2018, 2018. -#1 Builder in Grand Rapids, Kalamazoo, Michiana, Lakeshore, Battle Creek and Lansing. -3rd Largest Builder in Metro Detroit/Southeast Michigan, within 18 months. -2011-2013; sales team achieved 1009 net sales, which resulted in $252,250,000 of revenue. -Implemented Integrity Selling and Coaching, based on today’s environment and consumer base. -Implemented a Fortune 100 business to business sales model, in an effort to build long term Realtor relationships that are real, reciprocal and residual. -Team achieved 93% customer satisfaction, during an aggressive growth phase. -Team achieved 25% traffic conversion. -Team achieved 30% residual Realtor business, through key performing accounts.-Team grew by 50% within 3 years, responsible for recruiting, training and developing each Sales Counselor while maintaining 100% retention amongst top performers. -Doubled sales revenue within 3 years. -Developed and maintained a fun, winning culture!



Landmark Homes

• Canada
• Residential Building Construction
• 1 - 100 Employee

• Vice President

  • Jan 2009 - May 2010



New Home Star, LLC

• Real Estate
• 1 - 100 Employee

• National Vice President of Sales and Marketing / Operations

  • Jun 2008 - Jan 2009

  New Home Star, LLC is a privately held national brokerage company specializing in the sales and marketing of new residential properties. Currently Manage Operations in the Midwest, Rocky Mountains, and Southeast by providing Sales Management, Sales Staffing and Marketing Expertise. Management and Oversight responsibilities include 30+ communities, Various Master Planned Developments, 4 Operation Teams, 3 outsourced Marketing Organizations Totaling a Marketing Budget of $1.8 Million, Manage and Procured client forecasted Revenue in excess of $182+ Million annualy, Manage 4 Directors of Sales and Marketing as well as a Sales Organization of 35+. Manage all internal business functions and operations including; contract and overhead negotiations, human resource planning, feasibility studies, pro-forma reports, organizational growth and procurement, strategic/tactical marketing operations.



Pulte and Del Webb Homes

• Vice President of Sales and Marketing

  • 2006 - May 2008

  Responsible for generating revenues in excess of $100 mill. Oversight of marketing budget of $1.6 mil annually. -Co-creator of 2007 National Sales Training Manual. -From 2007 to 2008 decreased marketing overhead 40% while increasing overall traffic 30%. -Leader of 20+ member Sales and Marketing Organization ranked 2nd Nationally among 42 Divisions. -Responsible for generating the second highest revenue/unit year-over-year growth among 42 divisions in 2007/2008 as well as experiencing the highest percentage of overall growth among the Top 25 Builders/Developers within the Greater Nashville Market. -One of few Vice Presidents among 250+ Nationally to be Awarded Company Equity from Board of Directors in 2007/2008 with a Fortune 200 Company. -Key member of task force developing and implementing effective, nationally recognized strategies to produce sales in challenging environments. -Key member of task force for under-performing communities.

• Area Sales and Marketing Manager

  • 2000 - 2006

  Lead 18-member staff overseeing 12 communities; define and implement strategic marketing / sales plans area- and division-wide. Consistently surpassed sign-up and closing goals, securing 287 of 651 division signups, and 347 of 689 division closing, within challenging Michigan Market during 2006. Selected to serve on Operations Committee, contributing extensive knowledge of each discipline in order to create positive operational change within division as well as bottom line business results. Lead meetings and train, motivate and mentor sales team; participate in HR planning and selection/development of sales managers. Crafted and implemented highly effective recruiting procedures that are still in use. Planned and directed all grand opening, product, and land summits for area. Selected as facilitator and point person for Train the Trainer/Division Expert, which become the standard division-wide. Co-created on-boarding practices that have become standard across all disciplines.