Experience

Koia

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Senior Regional Sales Manager - West Coast

  • Sep 2022 - Present

• Regional Sales Manager - West Coast

  • Feb 2021 - Present

  Greater Los Angeles Area • Manage corporate retailers including Erewhon, Lassens, Bristol Farms, Lazy Acres, Mothers Market and Barons • Work closely with Erewhon buyers to help grow Koia and bring in new skus. • Manage a team of 5 reps on the West Coast. • Work with 7-11 franchisees, Field Consultants, Market Managers and Zone Managers. • The 7-11 take rate is 96% in LA Metro Market and 90% in South Bay market. Successfully sold Koia into 400 stores in the SoCal market. Extremely familiar with the… Show more • Manage corporate retailers including Erewhon, Lassens, Bristol Farms, Lazy Acres, Mothers Market and Barons • Work closely with Erewhon buyers to help grow Koia and bring in new skus. • Manage a team of 5 reps on the West Coast. • Work with 7-11 franchisees, Field Consultants, Market Managers and Zone Managers. • The 7-11 take rate is 96% in LA Metro Market and 90% in South Bay market. Successfully sold Koia into 400 stores in the SoCal market. Extremely familiar with the order process and can order off the computer and handheld. • Ralph’s business has grown from 15,000 in sales to over 30,000 weekly. Top performing stores are selling an average of 150 bottles a week. Successfully manage DPI reps to send in Koia and work with Store Managers and District Managers to build out displays and coolers. • Manage all SoCal distributors including Seacoast, Hi Touch, High Premium, LA Distribution, KEHE and UNFI. • Work closely with Hi Touch to build out the Whole Foods business in the Southern Pacific division. • Great knowledge of the SoCal and West Coast market. Consistently visit 15-20 stores a day where I am able to gain incremental placements. • Blitz markets including Seattle, Portland, San Francisco, Arizona, Texas, Florida, NYC. Knowledgeable on all US retailers including, Fred Meyer, Kroger, Safeway, Lucky’s, Publix, King Soopers etc.

• Territory Sales Manager - Southern California

  • Feb 2019 - Feb 2021



wanu water

• United States
• Food & Beverages
• 1 - 100 Employee

• Territory Sales Manager

  • Mar 2016 - Feb 2019

  Greater Los Angeles Area



Sonoma Brands Capital

• United States
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Area Sales Manager - SoCal

  • Jun 2015 - Apr 2016

  Greater Los Angeles Area



KRAVE Jerky

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Area Sales Manager

  • Jan 2015 - Dec 2015

  Greater Los Angeles Area • Manage existing relationships with regional retail partners, creating new opportunities to increase revenue and awareness • Develop new business relationships with college and professional sports organizations to introduce KRAVE Jerky to athletes and continually provide a healthy snacking alternative • Coordinated the new product launch of KRAVE Artisanal with area Whole Foods Markets, increasing initial product awareness and driving product loyalty • Contribute to overall brand… Show more • Manage existing relationships with regional retail partners, creating new opportunities to increase revenue and awareness • Develop new business relationships with college and professional sports organizations to introduce KRAVE Jerky to athletes and continually provide a healthy snacking alternative • Coordinated the new product launch of KRAVE Artisanal with area Whole Foods Markets, increasing initial product awareness and driving product loyalty • Contribute to overall brand growth, helping KRAVE become the #2 jerky brand at US grocery stores KRAVE Pure Foods, Inc

• Marketing and Events

  • Mar 2014 - Dec 2014

  Greater Los Angeles Area Create awareness and trial of all KRAVE products at strategic local events and retail store level; activate sampling events, influencer seeding, social media initiatives and product drops to create a personal connection with the consumer.



Los Angeles Angels

• United States
• Spectator Sports
• 300 - 400 Employee

• Account Executive

  • Jan 2010 - Oct 2010

  Anaheim, California Responsible for selling all catgories of seat inventory (suite, season, mini-plans, and groups). Calling 100 accounts a day and consistently exceeding goals by 110%



Anaheim Ducks

• United States
• Spectator Sports
• 200 - 300 Employee

• Marketing

  • Jul 2009 - Sep 2010

  Promotions and advertising utilizing various marketing strategies for the Anaheim Ducks at home games and events throughout Southern California. Work off-site events (i.e. street hockey/school events, sports tournaments, etc.) in an effort to promote the Ducks.



Personal Fitness Trainer

• 1 - 100 Employee

• Fitness Gym Trainer and Membership Coordinator

  • Apr 2007 - Apr 2010

  independent Personal Fitness Trainer



AEG

• United States
• Entertainment Providers
• 700 & Above Employee

• LA Kings (NHL) Community Relations Intern

  • Jan 2009 - Jul 2009

  Support the Community Relations department with the Kings non-profit organization "Kings Care". Perform various administrative activities, help organize the various charity events such as the annual Tip-A-King fundraiser. Help increase the profile of the LA Kings in the community. Assist the foundation at the Kings games by helping out with the silent auctions, fan development area and any other game day requests.



Octagon

• United States
• Advertising Services
• 700 & Above Employee

• Athletes and Personalities -- First-Call (Entertainment Marketing) Intern

  • Jan 2009 - Jul 2009

  Draft up proposals and Research and new requests for new celebrities and athletes. Market and develop new ideas that could enhance the profitability and profile of our clients. Co-ordinate sponsorship ideas for celebrities and athletes.