Experience

Trotec Laser UK and Ireland

• United Kingdom
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Sales Manager London & South East

  • Apr 2010 - Present

• Sales Manager (London & South East)

  • Apr 2012 - Mar 2020

  With 30 years experience of marking, cutting and engraving equipment supply I can give valuable insight and advice to our customers across London and the South East.An apprenticed engineer by trade (HNC) I have practical and first hand experience from design through to manufacture and of have seen first hand the transition from mechanical to computer controlled machinery.Our Guildford offices and showroom include the largest selection of laser and mechanincal systems in the region allowing customers to make an informed choice about their marking, cutting and engraving applications.

• Sales and Marketing Manager

  • Apr 2010 - Apr 2012

  Working within corporate guidelines to introduce Trotec to the UK following aquisition of Suregrave (Washington) and Identify Engraving Systems (Bristol).In addition responsible for introduction of new product lines including cnc engravers to supplement the laser product line.



Suregrave (UK) Ltd

• United Kingdom
• Machinery Manufacturing

• Sales & Marketing Director

  • Jan 2004 - Mar 2010

  As a shareholder/ director my new responsibilities included sales, marketing and business development across capital equipment and consumables lines. Key milestone included:Introduction of Laser systems and 3D Printing systems to education marketStratagem and implementation of a highly focused and successful strategy to sell machinery to centralise (in house) commercial “sales” aspects utilising field based engineers to make application based demonstrations. The result was a reduction in overheads and the continuation of the machines department to keep its market share/same number of units.Pre-defined response to leads ensuring Suregrave were understood and recognised to be “the industry experts” and always seen by the customer as responsive and caring to their needs. Introducing long term warranties linked to annual service moved service from a non profit making department to an independent revenue stream.



Engraving Materials Limited / re branded as Suregrave UK Ltd

• Sales Manager Capital Equipment

  • Apr 1994 - Sep 2004

  I joined Suregrave as capital sales manager with the responsibility to grow machines turnover exponentially prior to the business being packaged for sale.I grew the business by a factor of 15 taking turnover from circa £0.1m to 1.5m t/o within two years. Key milestones were:Rebadging of my successful line of Cipher engraving systems to Dahlgren/SuregraveThe introduction of a computerised CRM for sales, lead management and reporting.Regular training for the sales team based on product and application.Development of suregrave.com as a sales toolOpening up of education market (1999)Introduction of Laser systems (Trotec/Universal Laser Systems)Introduction of printing technologies.



CIPHER SYSTEMS LIMITED

• Managing Director

  • Jan 1989 - Apr 1994

  Becoming aware of the possibilities of Windows o/s I set out with an partner to produce a range of industrially capable, open architecture engraving systems under the trade name Cipher.During this short period we developed and introduced the first commercial engraving system capable of processing a full sheet of flexible engraving laminate (1220 x 610mm) A complete line of Cipher engravers were developed and striking a partnership with Cadlink to distribute and develop sales of their EngraveLab package ensured Cipher were the first true open architecture engravers available in Europe.Cipher enjoyed many other technological wins in terms of performance and productivity.This was a busy and profitable partnership until the collapse of currency values ensured UK products were uncompetitive in export markets. Wanting to provide Cipher’s supply line with continuity of business I approached engraving materials with a view to rebrand the engravers replacing an aged and uncompetitive Dahlgren line and grow the UK market under a strong consumables brand.



Gravotech USA

• Machinery Manufacturing
• 1 - 100 Employee

• Regional Sales Manager / Technology Leader

  • Feb 1988 - Jan 1989

  My role was to develop sales within my territory and to support surrounding territories with the “high-end” IBM compatible computer engraver demonstrations. I introduced a system of application based demonstrations which improved the efficiency and success of the sales team as a whole. My role was to develop sales within my territory and to support surrounding territories with the “high-end” IBM compatible computer engraver demonstrations. I introduced a system of application based demonstrations which improved the efficiency and success of the sales team as a whole.