Experience

KALAE 🌱

• France
• Health, Wellness & Fitness
• 1 - 100 Employee

• Directeur des ventes B2B

  • Mar 2023 - Present

  Plateforme à destination du monde du bien-être regroupant : - Une boutique e-commerce de produits rigoureusement sélectionnés (50 marques et 1300 références) - Un annuaire de praticiens en médecine douce vérifiés et un agenda de prise de RDV - Un outil de recommandation produits, et des des programmes bien-être élaborés par un comité scientifique Produits : compléments alimentaires et produits cosmétiques Plateforme à destination du monde du bien-être regroupant : - Une boutique e-commerce de produits rigoureusement sélectionnés (50 marques et 1300 références) - Un annuaire de praticiens en médecine douce vérifiés et un agenda de prise de RDV - Un outil de recommandation produits, et des des programmes bien-être élaborés par un comité scientifique Produits : compléments alimentaires et produits cosmétiques



Alimentation Santé Nutrition Gastronomie

• Sales Director France Export - Senior Business Development

  • Nov 2019 - Present

  DAYVIA (Light therapy), SIGA (Food-Tech start-up), WW - Weight Watchers (Food balancing). Consulting / transitional management for SME, ETI, start-up. Sectors: Food, sustainable consumption, Well-being- Health, Lifestyle/decoration. Retail - E-commerce - Expertise: Business development, international development, digital marketing, E-commerce DAYVIA (Light therapy), SIGA (Food-Tech start-up), WW - Weight Watchers (Food balancing). Consulting / transitional management for SME, ETI, start-up. Sectors: Food, sustainable consumption, Well-being- Health, Lifestyle/decoration. Retail - E-commerce - Expertise: Business development, international development, digital marketing, E-commerce



TCL Communication

• China
• Consumer Electronics
• 500 - 600 Employee

• Country Manager Be_Lux

  • Dec 2017 - Nov 2019

  Perimeter: Belgium and LuxembourgProducts : Mobile phone, Tablet, MBB, IoTCOMMERCIAL: - Define and implement the commercial strategy- Develop Revenue and Margin- Define products adapted to country- Define pricing policy. Develop commercial offers for large-scale distribution (Krefel, Van Den Borre-Darty...) and the Orange operator- Selection of a new distributor. Preparation of Business Reviews * PRODUCT MARKETING & COMMUNICATION:- Establishing the brand identity in line with the global image- Marketing strategy and campaigns with a sell-out objective- Press relations (Press tour, journalists' meetings, influencers, product seeding...).- Digital: Building the brand's presence on social networks- Competitive intelligence* MANAGEMENT of the team* FINANCE: Optimise P&L. Margin. Sales forecast Show less

• Export Area Sales Manager

  • Sep 2015 - Nov 2017

  Area : 4 countries : Baltic States and Finland - Global Account : TeliaIn charge of the development of turnover and margin in the Baltic States and Finland:- Define and implement the commercial strategy- Develop commercial offers, prices and sales forecast- Identify, select and animate a new distributor- Define the Marketing and digital strategy : Trade marketing, merchandising- P&L driver. Budget- Manage the team of 4 people📌 Revenue: + 40%, 📌 N°1 in entry Phone (Gfk)Products: Mobile Phone, Tablet, MBB, IoT Show less

• Global Account Manager (GAM)

  • Sep 2013 - Sep 2015

  North Europ /Scandinavia: 2 international accounts: Telia Group and Tele 2- Start and develop the turnover with the 2 operator groups in the Nordic area- Negotiate and sign the Group Contract- Develop the sales strategy / pricing structure- Establish a relationship with key decision makers in order to increase the PDM of TCL in the operator- Presentation of quarterly product roadmaps- Coach the 3 regional KAM

• Marketing Manager & Digital International

  • Dec 2010 - Aug 2013

  Built the Marketing strategy and brand awareness in the Central Europe area in line with global marketing- Managed and coordinated the launch of new products and European campaigns in 12 countries- Participated in the definition of products upstream of the phase with R&D and operators- Defined the EMEA Digital Strategy. Local deployment of the new website in 22 countries.- Partnershiped with Orange and Aide et Action Internationaleto the project ''The mobile phone to register births in Africa". Show less



LexisNexis

• IT Services and IT Consulting
• 700 & Above Employee

• Strategic Marketing Manager

  • Sep 2010 - Dec 2010



Annam Group

• Vietnam
• Food and Beverage Services
• 200 - 300 Employee

• Country Manager Asia - Yves Rocher (Launch business)

  • Sep 2007 - 2010

  Lancement d'activité - Périmètre : VietnamEstablished Yves Rocher Business in Vietnam- Benchmark, price, Retail stores and corner set up, recruited and structured the team- Profit & loss responsibility for Yves Rocher Business- Managed a team of 35 personsAchievements: Built a successful business of 4 stores and instituts, target revenue achieved, and a great team.

• Marketing Director for Coty Perfume & Food brands (Asia - Vietnam)

  • Sep 2006 - Sep 2007

  Strong brands portfolio: FMCG: Pepperidge Farm, Perrier, Barilla, Ricola, Haribo, Lu, Mc Cormick, .... Et Perfume cosmetics: Adidas, Biolane and CotyBuilt the team from 0 to 12 persons.In charge of developing local marketing strategy and liaise with HQ of global International Brand:- Foods brands: Pepperidge Farm, TABASCO, PERRIER,...- Coty Perfume: adidas, Davidoff, ...📌 Managed a team of 12 persons including product manager, operation, event, Public Relations and graphic design.Dotted Line : 9 vendors in pour perfume's corners.📌 Achievements: Built a fully operational marketing department. Target overachieved. Built a success story with Pepperidge Farm in Vietnam. Show less



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Account Director

  • 2006 - 2006

  - In charge of TTL strategy for Viso (Unilever) and Listerine (Pfizer) brands. - Managed a team of 2 persons - Achievements: Sucessfully launched the new Orange Listerine - In charge of TTL strategy for Viso (Unilever) and Listerine (Pfizer) brands. - Managed a team of 2 persons - Achievements: Sucessfully launched the new Orange Listerine



Aktivation

• Vietnam

• Senior Account Manager

  • 2004 - 2006

  - In charge of developing local marketing strategy for Unilever (OMO and Comfort) in Vietnam - Designed and developed the 1st maternity suitcase project for the Comfort brand: search for industrial partners (Bayer, Mead Johnson, etc ...) and hospitals. Managed a team of 2 persons Achievements: Contributed to successfully increase Comfort Market Share - In charge of developing local marketing strategy for Unilever (OMO and Comfort) in Vietnam - Designed and developed the 1st maternity suitcase project for the Comfort brand: search for industrial partners (Bayer, Mead Johnson, etc ...) and hospitals. Managed a team of 2 persons Achievements: Contributed to successfully increase Comfort Market Share



Grey Group

• United States
• Advertising Services
• 700 & Above Employee

• Digital Account Director

  • Jan 2001 - Dec 2003

  Co-created the digital department: - Developed the digital strategy of Nokia - Defined and developped the CRM strategy for Nokia and Club Nokia - Direct Management of 2 persons Achievement: Revenue target overachieved Co-created the digital department: - Developed the digital strategy of Nokia - Defined and developped the CRM strategy for Nokia and Club Nokia - Direct Management of 2 persons Achievement: Revenue target overachieved



Hortus Soft (Part of PPR)

• France

• Marketing and Digital Manager

  • 1999 - 2001

  Start-up supported by PPR Group, and offering innovative edutainment internet-based magazine for children 📌 Definition and implementation of the digital and off-line marketing strategy 📌 Trade marketing. Grow the Numerical distribution at la Fnac and Eveil et Jeux Start-up supported by PPR Group, and offering innovative edutainment internet-based magazine for children 📌 Definition and implementation of the digital and off-line marketing strategy 📌 Trade marketing. Grow the Numerical distribution at la Fnac and Eveil et Jeux



Mondadori France

• France
• Book and Periodical Publishing
• 100 - 200 Employee

• International Product Marketing Manager

  • 1996 - 1999

  International Editions Department: - Launched International Editions of Science & Vie, BIBA, 20ANS, Automobiles Classiques - Syndicated articles and photos. Copyright contracts. Relationship and negotiation with Agents International Editions Department: - Launched International Editions of Science & Vie, BIBA, 20ANS, Automobiles Classiques - Syndicated articles and photos. Copyright contracts. Relationship and negotiation with Agents



DECATHLON FRANCE

• France
• Retail
• 700 & Above Employee

• Sales - Hostess - Customer Service (Part time job as student)

  • 1994 - 1996



Groupe TF1

• France
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Assistante Communication et Controle de Gestion

  • Sep 1994 - Feb 1995



Groupe TF1

• France
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Assistante controle de gestion

  • 1993 - 1993



Groupe TF1

• France
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Assistante commerciale

  • Jul 1992 - Aug 1992