Experience

Ink Tank Media

• Finland
• Advertising Services
• 1 - 100 Employee

• Co-founder/Creative Director

  • Jul 2012 - Present

  Since launching Ink Tank Media, I’ve used two decades of sales, marketing and advertising experience to craft digital marketing campaigns and content strategies for world-beating brands such as Nokia, Microsoft, Fiskars, Ericsson, L'Oreal, Rovio, Amazon Prime, Moomin, F-Secure, Iittala, Duolingo and Sports Tracker. Happily, this has enabled their content to reach millions of potential customers worldwide. The author of three books, Spellbound, the best-selling 101 Very Finnish Problems and More Very Finnish Problems, I’ve also launched one of Finland's most popular English-language websites, Inktank.fi and one Finland's most loved social media brands, Very Finnish Problems. Show less



Nokia

• Finland
• Telecommunications
• 700 & Above Employee

• Editor/Content Strategist

  • Mar 2010 - Jul 2012

  The Editor of Green Explorer, Ovi Maps Explorer, Loud and Gear, Nokia Connects and Nokia Conversations, blogs aimed at reaching smartphone users worldwide. Implemented content strategy, which grew the audience from 50k to 500k monthly average visits in just 8 months. The Editor of Green Explorer, Ovi Maps Explorer, Loud and Gear, Nokia Connects and Nokia Conversations, blogs aimed at reaching smartphone users worldwide. Implemented content strategy, which grew the audience from 50k to 500k monthly average visits in just 8 months.



Konsepti Advertising

• Copywriter

  • Jul 2006 - Mar 2010

  I created multifaceted, multimedia advertising campaigns for some of Finland’s biggest companies, including UPM, Stora Enso, Cramo, F-Secure, Outotec and Tieto. 2007 Winner of Gold Effie for Best International Advertising Campaign. I created multifaceted, multimedia advertising campaigns for some of Finland’s biggest companies, including UPM, Stora Enso, Cramo, F-Secure, Outotec and Tieto. 2007 Winner of Gold Effie for Best International Advertising Campaign.



Grey Global, Avset, DDB Helsinki, Starcut, RNO Finland, J Walter Thompson, Frantic, Luxus

• Freelance Copywriter

  • Jul 2002 - Jul 2006

  Created an extensive range of campaigns using a wide variety of different media. Clients included The British Council, The European Union, Helsinki City Council, Nokia, VTT, UPM, QPR Software, Orion Pharma, GE Healthcare, Nokia Siemens Networks, The Insight Guides, The Finnish Tourist Board (MEK) and Wärtsilä. Created an extensive range of campaigns using a wide variety of different media. Clients included The British Council, The European Union, Helsinki City Council, Nokia, VTT, UPM, QPR Software, Orion Pharma, GE Healthcare, Nokia Siemens Networks, The Insight Guides, The Finnish Tourist Board (MEK) and Wärtsilä.



VNU Media

• Netherlands
• Book and Periodical Publishing
• 1 - 100 Employee

• Sales Manager

  • Dec 1997 - Sep 2001

  Responsible for guaranteeing that 2 million pound annual ad revenue targets were reached for two magazines, Network News and CRN (Computer Reseller News). Also worked on Computing, PC Magazine and IT Week, while managing a team of six sales professionals. In charge of market share and spend for keys accounts within the Consumer Division which included, Personal Computer World and ComputerActive. Also managed the New Business Team. One of 25 people selected from VNU’s 38 000 employees for four-year international management development program. Show less



Hobsons

• United States
• Education Administration Programs
• 1 - 100 Employee

• Sales Executive

  • Dec 1996 - Dec 1997

  Responsible for generating advertising sales within the educational magazines division of the Daily Mail Group. Twice awarded Salesperson of the Month, twice runner up. Responsible for generating advertising sales within the educational magazines division of the Daily Mail Group. Twice awarded Salesperson of the Month, twice runner up.